Hospitality Management: Leadership, CSR, and Social Media Impact

This report critically analyzes emerging trends in the hospitality industry, focusing on leadership styles, corporate social responsibility (CSR), and the impact of social media. It examines appropriate leadership styles for a chosen hospitality organization, The President Inn, justifying the use of democratic and transformational leadership to enhance employee motivation and performance. The report assesses how organizational responsibility and responsible leadership contribute to competitive advantage through economic and social performance, emphasizing hygiene, safety measures, and cultural sensitivity. Furthermore, it examines the benefits of CSR for the organization and the wider community, including the hospitality industry, civil society, and government. Lastly, the report critically judges the benefits and risks of social media, proposing strategies for risk minimization to protect the organization's reputation and operational efficiency. This comprehensive analysis provides valuable insights into navigating the evolving landscape of the hospitality sector.

Emerging Trends in
the Hospitality
Industry

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Critical analysation of appropriate leadership style for chosen hospitality organisation along
with justification of leadership styles..........................................................................................3
Critical assessment of how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage...............................................7
Critical examination of CSR and its benefits for chosen organisation and wider community
incorporating hospital industry, civil society and government..................................................10
Critical judgement of benefits of social media and its related risk. Ways in which risk affect
chosen organisation and nasalisation of strategies for risk minimisation..................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Hospitality corporation is being considered due to the fact the growing similarly to a
achievement corporation that contributes most important contribution within the development of
financial conditions of economy. Hospitality corporation consist several services like adventure
and tourism, food and drink services, accommodations services, event planning, inns and others.
In hospitality corporation several current inclinations are emerged that impact its traditional
usual overall performance and overall performance like control styles, requirement of
corporation social responsibility similarly to have an effect on of social media. It enhances the
competition diploma in corporation that create hazard on gift competitors. In this file The
president inn that is blanketed within the year of 1962 and headquarter placed in London,
England, UK. It has 18 hotels in the course of one-of-a-type areas of UK and its offers high-
exceptional enjoy to its visitors. This undertaking covers several control styles which is probably
used by inn to manual all efforts and actions of employees in right direction. Furthermore,
several organisational responsibility and factor of responsible control in described that gives
competitive advantages to organisation. Along with that one-of-a-type corporation social
responsibility and their advantages with inside the context of inn similarly to the advantages of
social media similarly to strategies to overcome the ones threat are described in this undertaking
file.
TASK
Critical analysation of appropriate leadership style for chosen hospitality organisation along
with justification of leadership styles
Leadership is described as an man or woman’s capacity to persuade and convince fans or
different institution contributors to carry out described operations in high-quality feasible way. It
is vital for leaders to make sound choices and expand clean visions that leads usual sports and
movements toward boom and success. Leaders offer right steering and help to personnel that
lead them toward accomplishing decided desires and targets in high-quality feasible way.
powerful and supportive management is primarily based totally on numerous thoughts and ideas
that wishes to be communicated through the leaders to different body of workers contributors
that complements the experience of obligation amongst them and leads toward better overall
performance and capability (Ali, 2019). Leaders of The president motel make sure that crew

have clean route that enables them to carry out decided operations with extra performance and
effectiveness. Leaders want to take green choices that lead usual crew member’s efforts and
movements toward appearing in suitable way and complement their contribution to perform
enterprise decided targets in suitable way. Some characteristics or traits of leaders are defined
below: Leadership trends: It is vital for the leaders to have powerful management trends that
complement their capacity concerning expert marketability and permit to guide all efforts of
personnel in proper route. Different management trends permit the chief of The president motel
to evaluate or perceive numerous marketplace possibilities and take blessings of them (Andrade,
Miller, and Westover, 2021). It permits leaders to offer steering to the fans that permit them to
obtain their decided desires and goal in green way. Some management trends which might be
vital for the leaders of The president motel are defined below:
 Adaptability: Adoptability is the crucial management trends that enables leaders to
undertake apprehend or comprehend plans, agenda and modify in tough conditions that
permit them to carry out operations as a consequence to obtain decided targets with extra
performance and effectiveness. As there are numerous modifications are came about in
enterprise practices and environmental situations so, it's miles vital for The president
motel leaders to undertake bendy method that permit them to undertake modifications
and react as a consequence. Ability of adopting the state of affairs enables leaders to
obtain possibilities and lead enterprise toward the route of boom and improvement. Risk
taking: Risk-taking is the some other management trait that permit leaders to simply
accept hard state of affairs and take blessings of them. It is vital for the enterprise to take
chance as it affords numerous probabilities of boom and improvement. Leaders of has
chance-taking mindset that permit them to stand tough demanding situations in powerful
way (Baharin, and Hanafi, 2018). It is crucial for the leaders to apprehend the state of
affairs than expand powerful techniques that permit enterprise to take powerful choices to
perform its desires and targets. Team constructing: Team constructing is the one of the
maximum vital management trait that permits leaders of business enterprise to construct
robust crew and chief their operations toward proper route that assist to obtain decided
desires and targets. leaders of The president motel to inspire and collaborate all crew
member’s efforts that will make a contribution their movements and efforts toward
accomplishing enterprise desires in high-quality feasible way. leaders make sure that

powerful communique that beautify their know-how and knowledge concerning their
roles and obligation in crew. Leadership patterns: Leadership fashion is described
because the powerful techniques in addition to behaviour which might be utilized by the
organisational leaders with the intention to direct, manipulate in addition to motivating
organisational employee’s efforts in suitable route. Management patterns assist an man or
woman to expand powerful techniques and put into effect them to fulfil all expectancies
of organisational stakeholders (Chang, 2018). Leaders of business enterprise make use of
numerous management patterns that permit them to persuade fans to carry out operations
as a consequence. Some management patterns are defined below:
 Democratic management: Democratic management fashion is associated with the
management method personnel are blanketed in enterprise decision-making technique
that motivates them in addition to beautify their overall performance stage and
engagement with enterprise sports. Application of democratic management enables
enterprise to obtain decided desires and targets via enticing clients in enterprise choices.
Through this method, decision-making technique is not on time that effect usual overall
performance and capability of business enterprise.
 Autocratic Leadership: Autocratic management fashion is the method wherein leaders
of business enterprise take all choices associated with enterprise operations and byskip
them to different personnel to follow. Leaders most effective have electricity to take
choices and personnel aren't withinside the situation to specific their thoughts and factor
of views. chief impose their expectation on different contributors to finish decided
venture in green way. this management fashion is appropriate withinside the state of
affairs while business enterprise has informed and professional crew member’s powerful
thoughts to management. Decisions are taken in lesser term so enterprise can obtain
enterprise possibilities.
 Laissez Faire Leadership: Laissez management fashion is likewise termed because the
delegate management which concentrates on delegating numerous roles and obligations
amongst crew contributors. In this strategy, leaders are hand-off electricity amongst
institution contributors to take choices. Leaders offer assets and device they assist them to
carry out decided venture in suitable way. It permits crew contributors to preserve
excessive stage agree with and delegate paintings amongst crew in green way (Cain,

Thomas, and Alonso Jr, 2019). Sometimes disagreements are happened amongst crew
contributors that creates conflicts in sports in addition to demotivated crew contributors.
 Transactional management: Transactional management fashion additionally taken into
consideration because the managerial management or the management that is predicated
on numerous elements consisting of rewards and punishment that motivates subordinates
to obtain decided aim and targets in high-quality feasible way. Transactional management
includes motivating and directing fans mostly via attractive to their very own self-
interest. Leaders of business enterprise talk all position and obligation amongst crew
contributors that offers them clean route to carry out their operations in green way.
Chief’s makes use of rewards and punishment to encourage personnel to carry out their
operations in suitable way.
 Transformational Leadership: Transactional management fashion wherein leaders
encourage, inspire and motivates personnel to innovate in addition to create extrade that
enables enterprise to obtain the goal of boom and improvement in addition to form
enterprise future. Leaders agree with personnel in addition to delegate them authority of
taking enterprise choices concerning their assigned process position that encourage and
inspire fans to take carry out operations with performance to attainment decided desires.
In this management method, leaders want to paintings as a position version to encourage
personnel.
Leaders of The president inn transformational and democratic management fashion thru
they encourage and empower fans to take participation in choice-making process. In democratic
management approach, respective organization consists of personnel in choice making that
beautify personnel motivational degree and hold them with organization for longer duration of
time. These management patterns enhance employee’s morale in addition to their contribution
closer to accomplishing decided goals in appropriate manner. It keeps powerful dating among
personnel and organization in addition to complements productiveness and overall performance
degree.

Critical assessment of how organisational responsibility and responsible leadership leads to
corporate leadership systems to facilitate competitive advantage
It is essential for the industrial organisation to create inexperienced industrial
organisation obligation that is considered due to the fact the balanced technique that make certain
that industrial organisation run its operations in right direction. There are various devices are
used by the organization to advantage determined motive and objectives on time with extra
overall performance and effectiveness. Business adopts various obligations and protocols as
constant with industrial organisation nature and scenario that guide industrial organisation to
address scenario to run industrial organisation operations smoothly.
Organisation obligation is defined due to the fact the various aspect that describes
organisational movement further to insurance an amazing manner to fulfil expectation of
determined stakeholders and specific factors collectively with environmental, economic, and
social. If organization concentrates on manipulate techniques and moves that it maximises the
charge of stakeholders that maintain them with organization for longer length of time.
Organisational obligation is related to the social troubles impact every internal further to outdoor
stakeholders of industrial organisation. The president lodge follows tremendous typed of
organisational obligation which might be referred to below:
 Economic Performance: Economic usual overall performance is defined due to the fact
the organisational obligation that is followed through manner of manner of The president
lodge to maintain organisational economic conditions and advantage determined long
term and quick term objectives that lead industrial organisation towards maximise
profitability. Managing economic usual overall performance facilitates organization to
beautify productivity through manner of manner of increasing production process,
organisational products and services and their first-rate. It is essential for the respectable
lodge to fulfill wealth requirement of buyers and industrial organisation owner that
motivates them to invest in organization (Elshaer, 2019). Hotel need to maintain effective
relationship with carriers so they provide first-rate material to lodge at low-fee expenses
that beautify organisational economic conditions and usual overall performance. The
president lodge creates various project opportunity for human beings living in financial
device of human beings that lets in industrial organisation to maintain effective image in
market place.

Social Performance: The president lodge maintains its social usual overall performance
through exciting social obligation through manner of manner of managing hygiene and specific
safety measures in organization that creates differentiate image withinside the minds of web
website online site visitors and maintain them with organization for longer length of time. It is
essential for the organization to apprehend all spirit of human beings and do now not
discriminate them in terms of any factors (Buick, Blackman and Johnson, 2018).. Leaders and
manager of The Town Hotel comply all guidelines and regulation that help lodge to perform
defined operations with overall performance and create effective image within the minds of
customers. Organisation frame of people need to apprehend social customers and cultural records
that lets in organisational through retaining the cultural values of human beings further to their
sensitive towards cultural.
 Environmental usual overall performance: The Town Hotel moreover creates tips and
strategies regarding to fulfil organisational obligation related to environmental aspect.
Respect lodge plays essential function in effective unitisation of natural property in
industrial organisation operation. The Town Hotel moreover expand tips regarding waste
manipulate and organisation social obligation that maintains effective and strong image
of industrial organisation within the minds of customers. All the ones tips and strategies
of lodge defend environment from horrible impacts.
Responsible management: There are numerous different obligation that want to be
accompanied with the aid of using the employer and creates mission or troubles for the leaders of
commercial enterprise. It is crucial for The Town Hotel to make certain that every one associated
Reporting on OR
initiatives internally
and externally
Institutionalization of
SRM by measuring
and rewarding
processes and results
Employee training
related to OR
Development of OR
initiatives that are
integrated with
corporate strategy
Identification and
prioritization of
stakeholders’
expectations
Vision and values
related to OR

duties are fulfilled thru demonstrating of accountable method that creates price for the for
different stakeholders as well. Leaders of resort want to mirror their dedication in addition to
willpower with the goal of making fairer society and increase sustainable shape thru encouraging
imparting rewards to proper behaviour and produce innovation in commercial enterprise process.
Responsible management is described because the powerful management method that creates
powerful dating with organisational stakeholders and offer them blessings that preserve them
with employer for longer duration of time. It is the management this is associated with take
sustainable commercial enterprise selections thru thinking about the hobby of stakeholders
together with organisational shareholders, employee, providers and community. A accountable
chief knows that their commercial enterprise can make a contribution to social troubles or sell
wonderful change. There are numerous dimensions of accountable management together with
awareness, vision, imagination, obligation in addition to motion These dimensions are taken into
consideration with the aid of using the employer at individual, organisational in addition to
societal level. In The president resort numerous accountable leaders who lead commercial
enterprise individuals to carry out operations in green way to obtain decided desires and targets
in first-rate viable way. Some duties of this management are stated below:
 Direction: Leaders of employer offer route to personnel to carry out performance to
obtain decided desires and targets in first-rate viable way. It is vital for leaders to
speak all values, techniques in addition to pursuits thru which they make a
contribution to obtain commercial enterprise targets in green way (Kryukova, and
Khetagurova, 2020). Leaders of The president resort directs all individuals of group
to carry out described operations in first-rate viable way.
 Engagement: Leaders of commercial enterprise performs vital function in encourage
in addition to have interaction them in decision-making process. The president resort
offer dedication to personnel in addition to encourage them thru percentage duties.
Leaders of The president resort have interaction personnel in decision-making that
allows them to decorate their overall performance and productiveness level.
 Alignment: It is vital for the employer to create alignment or coordination amongst
personnel that permit them to carry out decided operations with performance. Leaders
of The president resort complements expertise and know-how of group individuals
thru divide all roles and obligation amongst group. Leaders of The president resort

create powerful settlement and motion that permit group individuals to behavior their
obligation thru appearing in green way.
 Renewal: Leaders of The president resort encourages mastering of personnel that
motivates them to carry out sports in green way. Leaders of employer guarantees that
every one selections are nicely coordinated, techniques assist to obtain decided
pursuits and targets and keep price that lead commercial enterprise in the direction of
reaching all aim and targets in decided time frame (Li, Yao, and Chen, 2021).
Respective creates mastering surroundings and tradition in resort in addition to make
sure that coordination is maintained among numerous sports, statistics and selections.
Critical examination of CSR and its benefits for chosen organisation and wider community
incorporating hospital industry, civil society and government
Corporate social obligation is described because the self-regulating version that permit
commercial enterprise to end up socially responsible for its moves and its decided stakeholders
and public. Adopting the idea of company social obligation allows commercial enterprise to
combine the surroundings as nicely social issue which are associated with commercial enterprise
operation and complements the interplay of commercial enterprise with its decided stakeholders.
CSR is decided because the crucial idea of control that balances surroundings, social and
financial factors thru pleasing all expectancies of stakeholders (Bonn, 2021). The president
lodge takes numerous moves associated with company social duties that fulfil the wishes and
necessities of society. Respected lodge adopts waste control strategies together with reuse, lessen
and recycle in addition to make sure that each one herbal sources are optimally utilised.
It permits commercial enterprise to defend herbal sources that reduces organisational
average value that enhances commercial enterprise profitability. The idea of company social
obligation permits the company to dedicate with decided dreams and goals in addition to
contributing in the direction of economic system and expand employment possibility. The
president lodge affords suitable wages to personnel that motivate them with company and offer
higher enjoy as nicely. Along with that, company additionally keeps powerful and supportive
operating situation for personnel so that it will carry out with performance and effectiveness.
The president lodge keeps cleanliness in every a part of lodge in addition to keeps greenery close
to lodge that draws wide variety of clients and create fantastic surroundings.
How CSR supply advantage to the president lodge

Corporate social obligation affords numerous blessings and blessings to the company thru
enhancing or handling robust photograph of commercial enterprise withinside the thoughts of
clients. The president lodge additionally advantage numerous possibilities in marketplace in
addition to lessen average commercial enterprise value thru enforcing the idea of company social
obligation. Some blessings of CSR coverage to lodge are cited below:
 Improve economic overall performance: The idea of rules of CSR permits The
president lodge to fulfil the decided obligation in the direction of society and stakeholder.
It keeps degree of accept as true with amongst clients and decorate commercial enterprise
income in addition to profitability.
 Reduce working value: The president lodge adopts waste control technique in addition
to make sure that herbal sources are well utilised that lessen average value of commercial
enterprise and permit it to advantage aggressive blessings.
 Improve logo photograph: The president lodge take numerous moves or expand rules
for the welfare of society and surroundings that keeps robust photograph of lodge
withinside the minds of focused target target market and entice them in the direction of
company (Narayanan, 2022).
 Benefits to community: Through adopting distinctive company social obligation rules,
The president lodge serve higher best services and products to the community.
Systematic technique is utilized by the company obtain decided dreams and goals in
green manner. Hotel donative finances for social improvement and welfare that enhance
commercial enterprise photograph. It permits commercial enterprise to obtain better their
advertising and marketing share.
 Benefits to authorities: Government is the crucial stake holder of company so, it end up
crucial for The president lodge to offer suitable charge of tax to the authorities in
addition to offer employment possibility. All the CSR moves which are taken through the
company restriction the interference of presidency in commercial enterprise operations
that lessen issues for the company.
 Benefits to civil society: Different components of society is taken into consideration
because the crucial stakeholder of commercial enterprise so, The president lodge has
obligation in the direction of them. Hotel can decorate their residing wellknown thru offer
higher services and products to them (Pavone, Migliaccio, and Simonetti, 2021).

Effective and best offerings of company create fantastic photograph of company in
customer’s thoughts. It affords possibility to commercial enterprise to get entry to
finances to those societies to enhance commercial enterprise operations.
 Hospitality enterprise: The president lodge affords accommodation, foods and drinks
and different offerings to clients that draws huge wide variety of clients in the direction
of lodge that decorate its overall performance and productiveness degree. Respective
company introduces new services and products that make the hospitality enterprisegreater
attractive.
Critical judgement of benefits of social media and its related risk. Ways in which risk affect
chosen organisation and nasalisation of strategies for risk minimisation
Benefits Of Social Media In Business
Social Media is one of the maximum vital a part of an enterprise assisting in making
advertising and improvement accomplished greater efficiently that facilitates in attracting clients.
In present day situation man or woman use social media inside each day existence assisting an
corporation in making selling enterprise on massive scale. The president lodge has been
marketing and marketing itself over social media which has impacted enterprise and its
improvement through growing revenue.
Benefits of social media:
 Increase logo awareness: People round the arena is the use of social media structures
consisting of Facebook, Twitter or Snapchat to attain new and fantastically concentrated
on masses. By making an account at the social pages, the respective agency can lead of
their cutting-edge fans and make their privy to the brand new gives and reductions on
their offerings or goods. It can attain world-huge clients for the duration of social media
structures.
 Stay pinnacle of mind: More than 1/2 of of the populace internationally lengthy into
their social media money owed as a minimum as soon as a day. Hence, it indulges the
possibility to hook up with fans and enthusiasts on every occasion they log into their
account (Pius, Alharahsheh, and Adesanmi, eds., 2020). The selected agency have to hold
their social content material informative, collectively with interesting in order that fans