This report provides a comprehensive analysis of the contemporary hospitality industry, focusing on Four Seasons and The King Cross Hotel. It covers various aspects of the industry, including PESTEL factors, SWOT analysis, supply and demand dynamics, and current and future trends. The PESTEL analysis examines the political, economic, social, technological, environmental, and legal factors impacting the industry. The SWOT analysis identifies the strengths, weaknesses, opportunities, and threats for both Four Seasons and The King Cross Hotel. The report also discusses the supply and demand considerations in the hospitality sector and evaluates various trends, including robotic technology, solar panels, and the decline of counter booking. Finally, it highlights current and future trends such as artificial intelligence and smart rooms, concluding that the hospitality industry is a fast-growing sector with significant investment potential. Desklib provides access to similar reports and solved assignments for students.
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