COVID-19 Impact on Hospitality: A Business Study of Whitbread Plc

This report examines the impact of the COVID-19 pandemic on the business functions of the hospitality industry, with a specific focus on Whitbread Plc. It highlights the disruption caused by lockdowns and the resulting losses faced by businesses within the sector. The research aims to increase knowledge regarding the impact of COVID-19 on the hospitality industry and investigates the practices used by Whitbread Plc to manage business functions during the pandemic. It also analyzes the emerging business strategies adopted by Whitbread Plc to reinstate business in the post-COVID scenario, including the use of technology to minimize physical contact and transparent recruitment processes to attract talented employees. The report references studies on the impact of COVID-19 on the hospitality labor market and disaster management frameworks.

RESEARCH METHODS

The implication of COVID-19 has given disruption to the business functions
of hospitality industry as due to lockdown situations the industry has seen its
negative time. This is analysed that due to the global pandemic various
businesses within hospitality industry has shut down and some are facing
irreplaceable losses.
INTRODUCTION

The major rationale behind this research is to increase knowledge in respect
of impact received by hospitality industry due to the implication of COVID-
19. This is stated that hospitality industry was devastated due to COVID-19
and disruption in business functions are faced by the industry. The report is
going to highlight such measures which are used by hospitality industry in
order to deal with pandemic situation of COVID-19 so that to manage
business functions in appropriate manner.
RESEARCH RATIONALE

To examine the impact of global pandemic situation COVID-19 on
business functions of hospitality industry. A study in Whitbread Plc
RESEARCH AIM

 To determine the impact received by hospitality industry due to global
pandemic COVID-19
 To investigate different practices used by Whitbread Plc for dealing with
the situation of COVID-19
 To analyse the emerging business strategies used by Whitbread Plc to
reinstate business in Post-COVID scenario
RESEARCH OBJECTIVES

Impact received by hospitality industry due to global pandemic COVID-
19
Travel and tourism had become one of the most important sectors in the
global economy before COVID-19, accounting for 10% of global GDP and
more than 320 million jobs globally. The crisis will most certainly affect
tourism-dependent countries for far longer than other economies. The
pandemic has had a disproportionate impact on contact-intensive businesses,
which are critical to the tourist and travel industries, and they will continue to
struggle until people feel comfortable enough to travel in large groups again.
LITERATURE SEARCH AND
PRELIMINARY LITERATURE SEARCH

Different practices used by Whitbread Plc for dealing with the situation
of COVID-19
There are different practices which were used by Whitbread Plc in order to
deal with the situation of COVID-19. As Whitbread Plc is the organisation
which is associated with hotel services and restaurant services so that the
organisation had to opt differentiated practices which would be helpful in
order to manage organisational functions. In the primal manner the
organisation initiated proper sanitisation in their premises so that to manage
hygiene and to provide appropriate environment to their customers.
CONTINUE…

Emerging business strategies used by Whitbread Plc to reinstate business
in Post-COVID scenario
The hospitality industry has faced its highest negative impact due to implication
of COVID-19 and in order to regain market position the organisation is needed
to adopt such measures. In this manner the major measure is related with using
technologies in their business so that physical contact has been minimised and
more customers are attracted. On the other hand, the hospitality industry is also
using transparent recruitment process so that to appoint talented employees in
the organisation and to attain business objectives in appropriate manner.
CONTINUE…

 Hao, F., Xiao, Q. and Chon, K., 2020. COVID-19 and China’s hotel industry:
Impacts, a disaster management framework, and post-pandemic
agenda. International journal of hospitality management, 90, p.102636.
 Huang, A., Makridis, C., Baker, M., Medeiros, M. and Guo, Z., 2020.
Understanding the impact of COVID-19 intervention policies on the hospitality
labor market. International Journal of Hospitality Management, 91, p.102660.
 Bai, H.M., Zaid, A., Catrin, S., Ahmed, K. and Ahmed, A., 2020. The socio-
economic implications of the coronavirus pandemic (COVID-19): A review. Int.
J. Surg, 8(4), pp.8-17.
REFERENCES