Analysis of Hot Cup Cafe's Business Plan, Marketing Mix, and SWOT

This report provides a comprehensive analysis of the Hot Cup Cafe's business plan. It begins with an overview of the business plan's key elements, including its objectives and vision statement. The report then delves into a SWOT analysis, highlighting the company's strengths, such as its unique business model and effective supply chain, and weaknesses, such as high prices and poor cafe ambiance. Opportunities, like product diversification and market expansion, are also discussed, along with threats such as competition from Starbucks and changing consumer demands. The report further examines the marketing mix, focusing on product offerings like herbal coffee and smoothies, pricing strategies, distribution channels, and promotional activities. Finally, the report provides a financial overview, including costs for various aspects of the business. The conclusion emphasizes the importance of a well-defined business plan for organizational growth and development.

Business Plan refers to the blueprint of different future
activities which the company is going to carry on in their
near future. The tasks will cover different activities that
an organisation conducts at the time of making their
business plan.
Place: In this part of marketing mix the company
determines its venues at which the customers can an
access the product easily (Glass, 2019).
The Hot cup cafe offer most of its product at the cafe or
coffee house. They also have different channels of
distribution available for their product.
Promotion: This is the most essential element for
the company for gaining the larger customers base and
market. In the context of Hot cup cafe, the company
mainly use social media as the mode of commercial for
their product. Along with this they also promote through
interpersonal relations.
Price: The company is using premium pricing
policy as they are offering unique product and service to
the customer's. The company coffee product is of high
quality so they charge high price for the value. Beside this
they also offer satisfactory services and better customer
experience in the cafe.
Investment and budget:
Particular Amount
Cost incurred in tool and
equipment
2000
Cost to hire employees 5000
Cost for rent 1000
Cost for raw material 3000
Total 11000
CONCLUSION
From the above data, it has been concluded that business
plan is an important part for an organisation that helps in
making proper estimation for every organisation and
makes sure about its sustainable growth and development.
TASK 2
Business Plan
The business plan is the written document
which provide the insight regarding the goals and
objective in the well define manner. This are frame in
such a manner where these objectives meet the desire
aim of the company.
Objective of the company: The main objective of the
company is to
• Capture large market share along with the
inspire the people to drink healthy coffee.
• By providing healthy coffee the company wants
to make this world a better place.
Vision:
Vision statement of the company is to provide serve the
finest coffee in the world and maintain the principle
while the organisation grows.
SWOT analysis of Hot cup café
Strengths:
The major strength of the company is the business
model as they are selling green and herbal coffee to
the consumer (Cunha, 2019).
They have effective supply chain which makes them
more effectively in coffee business.
Weaknesses:
The major is there high price and they keep there margin
high.
The design and ambiance of the cafe is not good which is
the major weakness for the company.
Opportunities
• The opportunities for the company is when they
diversified their product in to different categories.
• Along with expansion Hot cup cafe can capture
large customers as well as market.
Threats:
• The major threat to the company is rival such as
Starbucks and Mc Cafe.
• Another threat is changing demand of the consumer
so firm must change their services as per the requirement.
Marketing mix.
Product: This component of the marketing mix focuses
on what the business offers to customers. The Hot cup
cafe have different product range such as Herbal coffee,
Tea, Smoothies etc. The company adds and also modifies
their product range as per the needs and wants of the
customers.
Business Plan
INTRODUCTION