Hot Pot Paradise: Detailed Business and Marketing Strategy Report

This report provides a comprehensive analysis of Hot Pot Paradise, a steamboat restaurant located in Malaysia. It delves into the company's background, objectives, vision, and mission, highlighting its focus on promoting Chinese culture. The report explores the company's new product development strategy, customer demographics, competitors, and collaborators. It examines the marketing mix, including products (vegetarian options, bubble milk tea, halal), location, pricing strategies, and promotional activities (Facebook, YouTube, member system). A SWOT analysis identifies the company's strengths (authentic soup base, fresh ingredients), weaknesses (high ingredient costs, many competitors), opportunities (reducing offerings, customer service improvement), and threats (increasing costs, weather conditions). The report also analyzes the external macro environment, including weather patterns and customer dining preferences. The report covers the company's marketing strategies, including the product, place, price, and promotion mix. It also includes a detailed analysis of the company's SWOT analysis, external factors and customer base.

Introduction
1.1 Background of the company
Our company’s name is Hot Pot Paradise. The company origins in Malaysia. Hot Pot Paradise is
a steamboat restaurant, which is located in Mon’t Kiara, Kuala Lumpur in the year of 2019. The
name of the company originates is due to the customers will feel that they are in “paradise” when
they have a meal in our restaurant. This is because we will produce our own delicious products
as well as our service. We will establish this company is because when I was young, I used to
walk on a street, which has a steamboat restaurant there. Whenever I walk on the street, I would
stare at the operations of the restaurant and I admired very much. The founder of the restaurant
will give me a chance to enjoy the meal when he saw me outside his restaurant. Also, he would
teach me somethings about his restaurant. From then on, I have a dream to have my own
steamboat restaurant in the near future.
1.2 Company objectives
The objective of the company is to circulate the traditional Chinese culture. Traditional culture
refers to the mainstream culture that exists stably in a certain region and for a long period of
time. It fits right into that particular society, which makes it unavoidably out of step with the
modern world.
1.3 Vision (SIMPLE)
Satisfaction - Customers will satisfy with our service and come again next time.
Ideal - We provide an ideal price to customers.
Marvelous - We have marvelous culinary.
Pleasant - We provide a pleasant environment for customers to enjoy their meals.
Leisure - We provide light music for relaxation.
Eudaemonia - We will do our level best for customers to have a eudaemonia meal in our
restaurant.

1.3 Mission
We offer cheaper steamboat, a variety of ingredients and products. In our restaurant, you will be
given a chance to enjoy our good services. We will ensure we will match your demands.
1.4 Company “motto”
In view of the current situation, it is necessary to keep the cultural tradition unchanged, protect
all traditions from discrimination, cultivate the cultural consciousness of Chinese people and
eliminate the economic pressure of inheriting traditional culture. After all, a cat may look at a
king.

New Product Development Strategy
2.1 Company
The paradise hot pot is to promote the profoundness and inheritance of Chinese culture and has a
very important social value. At present, there has been a wave of learning about traditional
Chinese culture abroad. We have also begun to pay attention to the inheritance of Chinese
traditional culture. However, China still has certain shortcomings in the inheritance of traditional
culture. This paper deeply analyzes the connotation of Chinese traditional culture and proposes
an effective way to inherit Chinese traditional culture, in order to promote the general and
rational understanding of Chinese traditional culture, and then put forward the scientific
development concept and promote the cultural exchanges around the world. It has a very
important theoretical and practical significance.
Culture is the core of the national spirit, the soul of the nation, and the source of national power.
The development of culture has a profound impact on the country and its development and
destiny. In a review article, I read such a very philosophical and shocking discourse. "Now I am
in an era of talking about culture. I must endure the essence of national culture with the
persistence of culture, the responsibility of culture, the consciousness of culture, the respect of
culture.”
Chinese traditional culture is profound and long-lasting and is the most precious treasure of all
mankind. As the descendants of the Chinese civilization, the inheritors of the Chinese
civilization, we must assume the historical responsibility of carrying forward the traditional
culture of the Chinese nation, and integrate the traditional culture of Chinese civilization into the
blood and spirit of all the people of the Chinese nation, and move forward from development.
Progress in development, let Chinese civilization illuminate the world.

Chinese traditional culture is the fundamental creativity of the achievements of Chinese
civilization, and it is the totality of moral inheritance, various cultural thoughts, and spiritual
concepts in national history. The traditional Chinese culture is dominated by Confucian culture
represented by Confucius. The sum of all kinds of material and non-material cultures of politics,
economy, thought, art and so on in China's 5,000-year history. Chinese traditional culture is also
called Huaxia Culture and Huaxia Civilization. It is the leader of China's 5,000 years of
outstanding culture. The rumors are long-standing and widely distributed. Culture is a
description of the natural laws of the universe. Culture is the extension of morality; culture is
natural, culture is life, life is culture; culture is soft power, it is the internal driving force that
determines everything; culture It is a social ideology, the ideological spirit of the Chinese nation,
and the foundation of social politics and economy.
2.2 Customers
Our customers come from all walks of life, such as children to the elderly, and people from other
countries. We also opened several branches in some countries and reported good results.
2.3 Competitors
We are faced with many competitors such as Haidilao, Eat More, Laoguo Impression, Spring and
Autumn Warring States, Longmen Inn and others.
2.4 Collaborators
Our company has followed the trend to improve the payment of billing software such as Grab
Pay, E-wallet, Alipay, Boost, Touch and Go, Big Pay and so on. Not only that, but we also
consider the inconvenience of customers who want to meet their needs, we also launched the
delivery package.

2.5 Concept Testing
In order to preserve the most original taste, we also let the employees carry out the most rigorous
training, and the training teachers came back from studying in China. Then, in order to ensure
the freshness of the materials and their hygiene, our ingredients are only kept for one day, and
the ingredients that supervise the ingredients are our food experts.

Marketing Mix
3.1 Products (Benefits & Advantages)
Hot Pot Paradise’s products are customizing for the vegetarians. The soup bases that we provide
are suitable for vegetarians. There are four types of soup base can be chosen. Among them are
tomato soup, mushroom soup, Chong Qing spicy soup, and Kimchi soup. The ingredients are all
freshly imported from China. Moreover, we also offer bubble milk tea hot pot which is now
well-known in China for the sweet tooth. Muslims are also welcomed due to our restaurant is
pork-free and HALAL as well. Slight snacks like lollipops and candies are provided to the kids
too.
3.2 Place (Location)
Hot Pot Paradise is locating at Mon’t Kiara, Kuala Lumpur. There are many Koreans gather at
Mon’t Kiara due to the great network of schools such as Mon’t Kiara International School, White
Lodge Mon’t Kiara International Preschool and Garden International School. Next, we noticed
that the students and parents as well like to have their meals on Jalan Kiara. Hence, there is the
best place to have a steamboat restaurant. Inside the restaurant, there is also a recreational area
for the kids who do not want to have steamboats. Crane machines, puzzle games, and reading
corner are settled up enable the kids spending their time. Light music is playing in the restaurant
on the whole day too.
3.3 Price (Pricing Strategies Mix)
Hot Pot Paradise offers the most reasonable price of the steamboats. Kids below 3 years old (less
than 100cm) and the elders (more than 60 years old) are free of charge. Ages between 4 to 12
(less than 130 cm) will be charged only RM15.00. However, adults need to pay RM30.00 for
entry. We always charge the customer cheapest because we hope that our steamboat is affordable
to people who eager to consume steamboat but no extra money.

3.4 Promotion (Promotion Mix)
Hot Pot Paradise has a page on Facebook. We will share the latest promotion on Facebook from
time to time. Whenever the customer shows us that he or she has given a like for our Facebook
page, a 10% discount will be given to them instantly. Besides, we also invite many famous
Youtubers promoting our restaurant on YouTube. Free trial vouchers will be given away through
their channels. Furthermore, we also launch the member system for the customer so that they can
enjoy a free meal on their birthday as well as free fresh-cut fruits and desserts after their meals.
We also build a photo booth section around the restaurant. Every customer can have a free photo
as long as they have made purchases in our restaurant.

Company and Marketing Strategy & the Marketing Environment
4.1 SWOT Analysis
Strength
Our hot pot soup base is imported from the hot pot capital of Chong Qing, China. We guarantee
that customers can taste the most authentic hot pot soup base. In addition, each kind of food
material is also personally selected by the boss, and the freshness is guaranteed to be good. In
addition, we have room service in our store. Customers can book the room in advance so that
they can enjoy their private time. There's karaoke in the room and everyone can sing and eat hot
pot. After eating the hot pot, we will also provide a system to remove the smell of smoke and oil
for customers, so that customers can go home happily.
Weakness
The price of the ingredients is not cheap and the price per one customer to eat in our restaurant is
too low, so the profit is less. Yet, too many competitors are also a weakness for us. There are
many Hot Pot restaurants in this generation. For instance, Haidilao is the most well-known
hotpot restaurant. They are an international hot pot restaurant. Many customers will choose
Haidilao but not us.
Opportunity
Our company can leverage the trend to reduce the number of offerings in the market and focus
the marketing efforts on only the most successful products. Having great customer servicing
improvement is also an opportunity for our organization. We can prepare many facilities to fulfill
customers’ needs, such as nail polish, a special promotion for birthday customers and so on. We
can improve on customer services.

Threats
Increasing costs component for working in the developed market because of environmental
regulations. If the company grows bigger, we have to deal with the costs as governments are
trying to tax higher environmental taxes to promote cleaner options. It may result in a higher
cost.
4.2 External Analysis (Company’s Macro environment)
There are some external issues that will affect our business. The first external issue is weather
conditions. On a hot sunny day, the customer will not select hotpot as their meal. In Malaysia,
there are only two weather, sunny and rainy days. Hence, the number of customers on a hot day
will decrease. Besides, customers are less in the morning and afternoon. This is the culture of
Malaysians. They prefer to eat hot pot at night as their dinner.