Hotel and Accommodation Management: Brand Comparison Report

This report provides a comparative analysis of two luxury hotel brands, Sofitel and The Ritz-Carlton, focusing on key aspects of their operations. The analysis covers the facilities provided by each brand, including accommodation, resorts, and other amenities. It examines the range of services offered, such as hotel stays, dining, events, and supplementary services like reward programs and activities. The report delves into room rates, revenue streams, and housekeeping functions, highlighting the differences in how each brand generates income and manages its properties. Furthermore, the analysis includes a comparison of food and beverage outlets and other supplementary services available to guests. Based on the comparison, the report offers a concise statement summarizing the key differences and similarities between the two brands, providing a comprehensive overview of their operational strategies within the hospitality industry. The report is based on the assignment brief for the course HAT303 Hotel and Accommodation Management.

Hospitality Management

HOSPITALITY 1
Hotel and Accommodation Management
Sofitel
Provided Facility:
Hospitality Services is offering by the brand like hotels, resorts, vacation properties facilities to
consumers (Accor Live Limitless, 2018).
Service Available: It offers the hotels, villas, restaurants and bars, meetings & events, boutique,
experience and resorts (Sofitel, 2019).
Room Rates: It depends on country or city as in Australia; Min. rate of hotel is $89.020 and
Max. is $351.00 (Accor Live Limitless, 2018).
Food and Beverages Outlets: It create venues those are not simply “hot and trendy,” but
necessary to the very fabric of the nation and cities where it operate- for locals and travelers alike
(Dzhandzhugazova, Blinova, Orlova, & Romanova, 2016, pp.10387-10400).
Revenue Stream: It earns revenue from wedding, meetings, and resorts events. Apart from it, it
earns from hotels, and boutique.
Housekeeping functions: The housekeeping functions of the hotel is cleanliness, security,
laundry services for staff, room maintenance, bed making and the others.
Other Supplementary Service: Reward points, Activities and tours are the other supplementary
services offers by the hotel.

HOSPITALITY 2
The Ritz Carlton-
Providing Facilities:
Resort, accommodations, hotel are the main facilities those are provided by the brand (The Ritz
Carlton, 2019a).
Service Available: It offers hotels & resorts, yachts, wedding properties, meetings, residences
properties as services (The Ritz Carlton, 2019c).
Room Rates: It operates the business in US and its room rates are 474.88 in USD per night.
Housekeeping functions: Debris, room service food and beverage trays, unread newspapers,
soiled linens, and trash placed near Housekeeper carts. Clean, maintain, and store cleaning
equipment (Marriott, 2019).
Revenue Stream: The source of revenue is yachts, wedding, meeting and the others events.
Hotels, clubs, spa, shops and Resorts are also the source of revenue (The Ritz Carlton, 2019b)
Food and Beverages Outlets: It offers the quality of food and beverages services to consumers
with their hotel services (Lawson, 2018, pp. 383-400).
Other Supplementary Service: Ritz Kids, Gift Cards, Program information are the other
supplementary services.
Comparison Statement
According to above analysis, it has been seen that both the brand offers the high quality of
services to consumers. These two brands offer all necessary services of hospitality industry (Lin,

HOSPITALITY 3
Tung, Qiu Zhang, &Gu, 2018). By comparing both the brands, it is observed that the Ritz
Carlton offer various facilities and also high brand image in the market.

HOSPITALITY 4
References
Accor Live Limitless, 2018, Sofitel Legend – amongst the world’s best luxury hotel brands. <
https://sofitel.accor.com/asia/index.en.shtml?
utm_term=mar&gclid=Cj0KCQiAmZDxBRDIARIsABnkbYSKtPfD1CL5ospVeFl1eNnUMS08
S-K4hIyyueS5FU5sGYDXwjP_OaoaAi5PEALw_wcB&utm_campaign=ppc-sof-mar-goo-wh-
en-exa-sear-bp-ce&utm_medium=cpc&utm_source=google&utm_content=wh-en-ALL-ALL>
Dzhandzhugazova, E.A., Blinova, E.A., Orlova, L.N. & Romanova, M.M., 2016. Innovations in
hospitality industry. International Journal of Environmental and Science Education, 11(17),
pp.10387-10400.
Lawson, F., 2018, Hotels. In Metric Handbook. Routledge, pp. 383-400.
Lin, P.M., Tung, V.W.S., Qiu Zhang, H. & Gu, Q., 2018, Tourist experience on memorable
hospitality services. Journal of China Tourism Research, 14(2), pp.123-145.
Marriott, 2019, Housekeeping Aide - The Ritz-Carlton (150014AU).
<https://jobs.smartrecruiters.com/Marriott2/84301882-housekeeping-aide-the-ritz-carlton-
150014au- >
Sofitel, 2019, Sofitel Boutique. <https://sofitelboutique.com/en/ >
The Ritz Carlton, 2019a, Hotel Overview.
<https://www.ritzcarlton.com/en/hotels/florida/amelia-island/hotel-overview >
The Ritz Carlton, 2019b, Coastal Charm & Ocean Views.
<https://www.ritzcarlton.com/en/hotels/florida/amelia-island/rooms-suites >

HOSPITALITY 5
The Ritz Carlton, 2019c, Area & Activities.
<https://www.ritzcarlton.com/en/hotels/australia/perth/area-activities>
Sofiteel, 2019, Sofiteel specials. <https://www.sofitel-melbourne.com.au/deals/>