Strategic Planning in Hotel Management: Forecasting and Accommodation

This report examines critical aspects of hotel management, including forecasting, planning, and accommodation services. It emphasizes the significance of statistical data in predicting revenue and guiding strategic decisions related to accommodation services. The report highlights the importance of planning in the front of house area, considering factors like design and room availability, and the use of statistical data for occupancy analysis. Furthermore, it details the planning and management of accommodation services, focusing on occupancy and room availability rates, adherence to legal frameworks, and the integration of various facilities. The report also references several books and journals to support the analysis. This report provides valuable insights into the operational aspects of hotel management and the importance of strategic planning.

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TABLE OF CONTENTS
QUESTION 8: ................................................................................................................................3
1) Purpose and use of forecasting and statistical data..................................................................3
2)Key aspects of planning and management of the front of house area......................................3
3)Aspects of planning and management of the accommodation service ....................................3
REFERENCES................................................................................................................................4
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QUESTION 8:
1) Purpose and use of forecasting and statistical data
It has been noticed that forecasting and statistical data is considered as one of most
critical aspect which because it helps in understanding the key values which are essential for
development. In addition to this, it can be said that current statistical data provides an
information in regard to the revenue of organizations on the basis of accommodation services
(Lashley, 2007). On the basis of such information the future expectations can be made in regard
to revenue. It allows to have better planning in regard to the accommodation services so that
goals and objectives can be accomplished effectively.
2) Key aspects of planning and management of the front of house area
In addition to this, it can be said that a hotel administration require an effective
information about the front office area. It has been noticed that design is need to be consider as
critical aspect so that overall costing can be estimated effectively. Accommodation services like
room availability and cleanliness also need to be consider in appropriate manner (Lee and
Morrison, 2010). Moreover, while having planning of activities, it is necessary to consider
statistical data. Number of occupancy at night period also need to be referred effectively.
3) Aspects of planning and management of the accommodation service
In order to have effective planning of accommodation services the information about
occupancy rate and room availability rate need to be referred effectively. It allows to have
appropriate decisions and make sure that goals and objectives are being accomplished (Morrison
and Mahony, 2013). In addition to this, it can be said that legal framework in regard to
accommodation services and quality standards' application is required so that effective planning
can be taken into account. There is a huge variety of facilities which also need to be referred in
appropriate manner. There is an accurate statistical data which is required to enrol into the
introduction of different ventures in the hotel business (Finn, 2014).
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REFERENCES
Books and Journals
Lashley, C., 2007. Discovering hospitality: observations from recent research, International
Journal of Culture. Tourism and Hospitality Research. 1(3). pp.214 – 226.
Lee, J. K. and Morrison, A. M., 2010. A comparative study of web site performance. Journal of
Hospitality and Tourism Technology. 1(1). pp.50–67.
Morrison, A. and Mahony, G. A., 2013. The liberation of hospitality management education.
International Journal of Contemporary Hospitality Management. 15(1). pp.38 – 44.
Online
Finn, A., 2014. Ideas for Hotel Revenue Management. [Online]. Available through:
<http://smallbusiness.chron.com/ideas-hotel-revenue-management-14431.html>. [Accessed
On 10th December 2014].
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