Research Proposal: Online Booking System for Charlotte Hotel

This research proposal explores the effectiveness of implementing an online booking system at the Charlotte Hotel. The study aims to understand the importance, identify the effectiveness, and evaluate the impact of the online booking system, recommending strategies for successful implementation. The research will utilize both primary and secondary research methods, including questionnaires administered to 20 employees and literature review from books, journals, and articles. The proposal outlines the research objectives, reasons for choosing the project, key literature sources, activities, timescales, and methodologies, including an inductive research approach. The project references key academic sources like Gnyawali and Park (2011), Nambisan (2013), and Peppard and Ward (2016) to support the research question and objectives. The proposal is structured into sections covering title, objectives, reasons for choosing the project, literature sources, activities, timescales, and the research approach and methodologies.

Annexure:
Research Proposal Form
Student Name: ______________________ Student ID:
______________________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
To explore the effectiveness of implementing booking online system - A study of
charlotte hotel
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
Research objective
To understand the importance of booking online system
To identify the effectiveness of booking online system on the charlotte hotel
To evaluate the impact of booking online system on the charlotte hotel
To recommend strategies for successful implementation of booking online
system
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Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying,
personal interest, future plans, knowledge/skills you want to improve, why the
topic is important):
The reason for choosing this topic is that there is lack of implementation of new
technology within the small enterprise. Along with this it also develops deep
understanding of researcher related to the booking online technology.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or
hypothesis:
According to the Gnyawali and Park, (2011), digital technology plays significant role
within the firm. It made easier for company to make innovative products for
customers and deliver them on time. Along with this, customers can easily gain
knowledge regarding the products and services on company website and book tickets
online. Nambisan, (2013) state lots of time company can have saved with the use of new
digital technologies and it also lead to reduce cost. Peppard and Ward, (2016) argued that
employees should be provided training and development facility so that the can use
digital technology in an effective manner.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
Ho
w
lon
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Activity/Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Design
research
proposal
Prepare the
background
of research
and objective
Produce the
literature
review
Focusing on
the research
methodologies
Collection of
information
by primary
and
secondary
resource
Analyse and
examine
collected data
Interpretatio
n of the
collected
information
Conclusion
g
this
will
tak
e:
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and Feedback
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Section Five: Research approach and methodologies
For collecting the information both primary and secondary method will be used. In
primary researcher will ask question from 20 employees of the firm. On the other side
for secondary research investigator will collecting information from book, journals
and articles.
What type of research approach and methodologies are you likely to use and
why?
Inductive approach will be used for the present research in which the scholar
will collect first general information then focus on specific one.
Reference
Gnyawali, D. R. and Park, B. J. R., 2011. Co-opetition between giants: Collaboration with competitors for
technological innovation. Research Policy. 40(5). pp.650-663.
Nambisan, S., 2013. Information technology and product/service innovation: A brief assessment and some
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suggestions for future research. Journal of the Association for Information Systems. 14(4). p.215.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a digital
strategy. John Wiley & Sons.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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