Hotel Business Plan: Market Analysis and Financial Projections

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Hotel Business Plan

The main concept of
hotel is to provide best
kind of hospitality
services to the customer.
The title of hotel ‘care
paradise’
General idea
and title

 Providing world
class services.
 Creating job
opportunities
 Sustainable
development
 Continuous
development
 Focus on quality and
hygiene of food
 Technology
advancement.
 Employee satisfaction.
 Higher customer
satisfaction.
Vision and
Mission.

Research
Awareness
Resources
Relationship
Promotion
Market research and its
importance

• Problem definition
• Research design and development
• Data collection
• Data analysis
• Report presentation
Stages

Tool of research Area of research
SWOT ANALYSIS  Product
 Sales method
 Advertising
 Pricing and
distribution
 Business environment

Strength Opportunity
• Trend is clear
• Highly international market
• Prime location in UK
• Trend of higher demands
on quality.
• Integrated services of
accommodation with
quality food.
SWOT Analysis
Weakness Threat
• Increased globalization.
• Profit margin low.
• High dependency on
customer satisfaction.
• Competition with well
established firms.
• Harder to recruit well
trained labor.

 Segmentation
 Targeting
 Differentiation
Target market

 Demographic
 Psychographic
 Behavioral
 Consumption
Market segmentation

 Proximity of demand generator
 Transportation connectivity
 Surrounding and environment
 Less competitive place
Location

 Large size business
 Staff requirement
 Service charges
 Business suit hotel
 Service culture hospitality
Scale and culture

 Approximate fund require for this Hotel is £ 130000 -
£ 15000.
 For attractive ambience and rooms facility there
may be need of extra fund up to £ 200000.
 Operating cost of approximate £ 20000.
 Business license, food service license and employee
identification number permit require.
Licensing and funding