Hotel Chain Recruitment for Skills: Intercontinental Hotels Report

This report analyzes the recruitment strategies of a hotel chain, focusing on the skills required for various roles within the hospitality industry, specifically referencing Intercontinental Hotels and Resorts in the UK. The report utilizes PESTLE and SWOT analyses to evaluate the external environmental factors influencing the hotel's development and to review the decision-making processes related to staff development. It examines political, economic, social, technological, legal, and environmental factors (PESTLE) and assesses strengths, weaknesses, opportunities, and threats (SWOT). Additionally, the report appraises current and future trends in the hospitality industry, such as sustainability and technological advancements like robotic services, to understand their implications for staff roles and overall business success. The conclusion emphasizes the importance of skilled candidates and the role of PESTLE, SWOT, and trend analysis in effective recruitment and industry adaptation.

Hotel Chain
Recruitment for Skills

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
P6. Assess the external environmental factors which impacts the development of company.....1
P7. Undertake SWOT analysis in order to review the decision making process........................2
TASK 4............................................................................................................................................3
P8. Appraise the implications of current and future trends in hospitality industry.....................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Hospitality recruitment is a term which is useful in recruitment ad hiring the right person
in hotel by determining their capabilities and knowledge. In simple words, it define the hiring for
the posts which are available in hotel such as hotel manager, receptionist, waiter and so on within
the same kind of job in hospitality industry (Bolton and et., al., 2019). This business report is
prepared with the aim of developing staff and organisation in order to meet the suitable
objectives in context of Intercontinental hotels and resorts which is a prominent hotel brand in
UK and founded in 1946. For this, company perform PESTLE and SWOT analysis which
influences the decision making process and trend analysis in order to determine the current and
future trends.
TASK 3
P6. Assess the external environmental factors which impacts the development of company
PESTLE analysis is conducted in order to determine those factors which impacts the
development and ability for the operating in organisation. This analysis has few factors which
are discussed as under:
 Political: This factor include analysis of political factors which influences the
development of organisation. For this, hotels need to develop that kind of politics in
company by which new employees and candidates get wisdom and easily gets open and
understand the culture of company whether it is formal or informal (Magova and Kessy,
2019).
 Economical: This component depicts the overall growth of company and exchange rates
and also represents the confidence of customers. For this, hotels always provide
satisfaction to their customers and it is done with the help of staff and employees as if the
employees are capable enough then it leads to automatically develop an organisation.
 Social: It describes those trends and factors which socially impacts the development of
company. It depicts the development of organisation with the help of social media and
also develops those trends which are generated from social media.
 Technological: Here, hotels use suitable and updated technological equipments in order
to develop and provide training to their employees. For this, hotel use electronic
equipments and other related items in order to develop their organisation.
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 Legal: In this factor, hotel industry needs to consider as the legislative elements and
factors which are related with the development of organisation and staff. For this, they
need to include all the relatable employment acts and laws which help in protecting the
rights of employees.
 Environmental: This factor depicts the consideration of ecological terms and factors
which helps in developing and enhancing the reputation of company within the whole
industry as it is useful in attracting and building healthy relations with customers.
P7. Undertake SWOT analysis in order to review the decision making process
This frame work is useful in determining the strengths, weaknesses, opportunity and threats of
staff and workforce which helps in analysing the scope of their development and enhancement.
Its factors are described as under:
 Strengths: This factor describes the strength and positive elements of staff and workforce
which become the plus point for the growth and success of an organisation (Sharma and
Mishra, 2019). Here, the managers of Intercontinental hotels firstly observe and oversees
the potential of employees which is they use at as their strength.
 Weaknesses: This element depicts the weak points of staff such as their issues and
problems which can either be related with their work or personal life because any kind of
dissatisfaction among employees leads to demotivate employees which leads to decrease
their overall performance and productivity. For this, managers of Intercontinental hotels
need to examine the personality of their employees and it is done with the help of having
personal relations with them.
 Opportunities: This factor depicts the suitable opportunities which are helpful for
Intercontinental hotels in order to achieve success and growth within the hospitality
industry. For this they need to analyse skills and knowledge of their employees in order
to convert it in their opportunities which can later become their strength (Sharma and
Sharma, 2019).
 Threats: It describe those factors which can become threat for Intercontinental hotels and
it include their competitors and rival companies and their efficient employees. In addition
to this, it also considers their dissatisfied employees which can switch from one
organisation to another and meanwhile they leads to reveal some suitable secrets of the
company.
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TASK 4
P8. Appraise the implications of current and future trends in hospitality industry
There are many trends which are followed by the hospitality industry and also by
Intercontinental hotels as it helps in achieving them success and growth for themselves few of
these trends are discussed as under:
 Sustainability Rules: This element depicts the eco friendly rules and regulations which
helps in saving the environment and natural resources (Bolton and et., al., 2019). This
factor is considered by Intercontinental hotels as it describes that property focus on the
renewable resources and water scarcity as hotel currently use solar panels which helps in
saving natural resources. As when guests leave the room then AC and lights of room are
automatically gets switched off.
 Now roles for staff: It describes the use of technology in order to reduce the extra roles
and responsibilities of human beings. As many travellers prefer technology instead of
human services and for his, many hotels are currently using robot services in order to
offer and deliver room service to their guests (Singh, 2019). As it will offer them suitable
opportunity to put emphasis on more personalised products and services. Thus, it is
useful in reducing the work load from the shoulders of staff and employees.
CONCLUSION
Thus, it is concluded that for the recruitment in hotel industry candidates must have
suitable skills and knowledge which are required by them. Therefore, to hire candidates it
becomes the responsibility of manager to have suitable skills and knowledge among candidates
and to determine it, PESTLE and SWOT analysis is conducted in order to analyse the factors
which impacts the development and impacts the decision making process of company. In
addition to this, trend analysis is conducted which helps in determining the trends that impacts
the hospitality industry.
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REFERENCES
Books and Journals
Bolton and et., al., 2019. A neglected pool of labour? Frontline service work and hotel
recruitment in Glasgow. European Management Review, 16(3), pp.567-578.
Magova, G.B. and Kessy, S.S., 2019. The effects of Human Resource Management Practices on
Supply Chain Flexibility Evidence from Tourist Hotels in Tanzania. ORSEA
JOURNAL, 14(1).
Sharma, S. and Mishra, P., 2019. Hotel employees’ perceptions about CSR initiatives and there
potential to support the skill India initiative. Worldwide Hospitality and Tourism
Themes.
Sharma, S. and Sharma, R., 2019. Culinary skills: the spine of the Indian hospitality
industry. Worldwide Hospitality and Tourism Themes.
Singh, A., 2019. The English language factor as a litmus test for placement with luxury hotel
brands in India. Worldwide Hospitality and Tourism Themes.
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