Analysis of Communication Barriers and Solutions for Hotels

This report analyzes communication barriers in the hotel industry, focusing on linguistic, cultural, and organizational challenges. It highlights the importance of first impressions, language proficiency, and cultural sensitivity for hotel staff. The report discusses strategies to overcome these barriers, including staff training, hiring translators, and promoting cultural understanding. It also addresses physical barriers, organizational conflicts, and the impact of external events, like the Easter attack in Sri Lanka, on tourism and hotel operations. The document provides insights into how hotels can improve communication, enhance guest experiences, and maintain a positive environment.

Marketing Material
Barriers in communication
Services of hotel

organisational barriers: Another the most important barrier that
the southern group of the hotels will face is that of the
organisational barriers at the time of expanding the hotel in the
Sri Lanka. The chance of the conflicts rises when the one or
more person tries to take the combined decision related to the
particular topic. These conflicts can may be the result of the
difference in attitude, perception, or difference in the position of
the decision makers. Negative condition is created because of the
attitude and leads to the barrier. Barriers can be formed through
any of the source which may differ from the temporary to
permanent. Due to this type of barrier communication is
hampered which leads to the delay of the activities (Oun, 2017).
This effect the organisation in such a way that it the reduces the
efficiency and effectiveness. In the industry like southern group
of hotels, it is imp to maintain the hospitality to there customer.
So there are many barriers to the communication which
somewhere directly or indirectly effect the working of the
southern group of hotels. As the southern group of the hotels is
expanding in the country Sri Lanka, there are many barriers that
the company is going to face in the establishment of the hotel.
There are many challenges that a company faces when they
expand in other country.
linguistic barriers: The major barriers that are faced by the
southern group of the hotel is the linguistic barriers. As in the
hotel industry the staffs are hire from the various places whereas
the tourist comes from the different places. It is one of the barrier
that limit the effective communication. Many employers in the
hotel industry are from the different place. It sometime creates
the misunderstanding and misinterpretation between the people.
For the proper communication both the parties should have the
knowledge of the language otherwise the communication is
useless. To avoid the conflict which is created at the time of the
verbal communication, people try to have the nonverbal
communication through the body gestures. In the linguistic
barriers people who have the soft and small voice cannot be
understood as this type of people less work at the reception area
in the hotel industry because the clarity of the speech is needed
(Caron, 2016).
Cultural barrier: As the world is getting globalized people
work around the world in the same organisation. The southern
group of hotels is expanding in Sri Lanka, there is the definite
chance that the conflict between the employees will rise on the
basis of the different culture. As the different culture has its own
different ethic and value which are somewhere contradictory in
the belief of any other culture. So to cope up with these cultural
issue the many organisations go with special course which make
the employees understand the difference between them and
allows them to respect each and their culture so that the
organisation can work through its efficiency and effectiveness.
Physical barriers: It is another challenge in communication , it
includes designing, technological,workplace issues etc. All these thing
create confusion and person fail to coordinate with other staff members
in the firm effectively. Distance, ignorance of medium is included in
Services of hotel
Hotel provides several services to customers, these are such as:
Pool: hotel will have facility of pool and cost of using pool will
be included in room cost, no extra changes will be taken for
using this service.
Gym: Guests can take advantage of gym as well, people those
who are staying in hotel for longer duration.
Security: there will be adequate facility of security, guests will
have no fear related to the security. There will be fire extinguish,
guards etc.
Restaurant: Hotel will provide wide range of food and
restaurant services to its guests (Oun, 2017).
Communication Barriers
Strategies to overcome the communication barriers
To overcome the communication barriers, the person must be very
attentive while working in the group of hotels. The first impression is
the image which is formed by the tourist at the time they come across
your service. So in the other word we can say for the effective
communication, the first impression is necessary as it can colour the
whole experience of the tourist. So to overcome the barriers of the
communication the staff of the southern group of hotel should pay more
attention on the first impression.
tourist belongs to the different part of the world so as their
culture and language too. Due to this, the linguistic barriers is faced in
the hotel industry. To overcome the linguistic barriers, the hotel industry
should pay attention on using the simple language which is easily
understandable between the maximum of the tourist. As in the
continuation of the removal of the linguistic barrier a reliable translator
can be hired so that the gap between the service can be reduced.
Special training should be given to the staff members of the
southern group of hotels so that the employee can understand how they
have to treat tourist of the hotels. The employees of the hotels should be
respectful to their collegeaus and tourist to build the healthy
relationship.
They are clearly looked as customer as the king of the organisation. So
the southern group of hotels should pay attention in the communication
(Caron, 2016)..
The another barrier that is faced by the hotel industry is the cultural
barriers. As the globalisation is there. People work in different corners
of the world in the different direction. So in the hotel industry the tourist
come from the different places. So as it is not possible to learn the whole
language of the different countries but the key essential words can be
learnt by the staff of the hotel so that they can convey essential message
to the tourist.
The cross cultural training should be given to the reception
staff members as they were the first who will firstly interact with the
tourist. The hotel should evaluate the maximum number of tourist from
which culture come to the hotels so the training of that language should
be given to the reception member. There should the promotion of the
cultural difference between the staff members of the hotel so that the
more effectiveness and efficiency can be created in the working
environment of the company (Caron, 2016)..

Awareness of cultural influence on communication and negotiation
As the southern group of hotels is expanding in the state of Sri Lanka, so it important the company
should look after the cultural influences. As the company is expanding there it is obvious that the
company will hire the citizen of that country as the employee along with the members of the different
country. So it directly or indirectly have the impact on the communication and the negotiation.
Somewhere directly or directly the cultural effect the communication. Culture influence hoe the members
are communicated verbally or non verbal through the body gestures. It was realised the at the culture
leads to the different communication pattern in the negotiation. If the negotiator is from the high culture
context then the negotiation is done in indirect communication but if the negotiator is from the low end
context, the direct communication will be there from the negotiator. It was observed that negotiate
planning is influenced by the individualism/collectivism towards the short and long term goals (Caron,
2016)..
The influence of the culture on the negotiation as it affect the selection of the negotiator as the different
culture have there different expectation in different type of negotiation. In the hotel the cross cultural
negotiation more happen rather than the cultural negotiation. The negotiation is the best way to resolve
the conflict between the members of the hotel or the tourist who have the problem regarding the
management. Having the different culture leads to the different perception at the particular moment of
time which somewhere leads to the conflict in the environment. Culture also influence the ethics and
tactics of the negotiator. In the hotel industry, having the tourist from all around the world some time
involves in the conflicts of the ethics (Caron, 2016).
REFERENCES
Oun, M., 2017. Effective Internal communication in Finnish companies from the travel and tourism industry.
Caron, J., 2016. Engagement in social media environments for individuals with who use augmentative and alternative
communication. NeuroRehabilitation.39(4).pp.499-506.