Guest Preference and Hotel Accommodation Quality in Canberra Hotels

This dissertation investigates the influence of hotel accommodation quality on guest preference, focusing on hotels in Canberra. The introduction highlights the importance of customer satisfaction and service quality in the hospitality industry, emphasizing the need to understand guest preferences to provide superior services. The research explores the background of the Canberra hotel market, which experienced growth in 2017, and discusses the significance of accommodation in meeting customer demands. The study aims to determine how accommodation quality affects guest preferences, with objectives including identifying factors that attract customers and enhance sales. The literature review examines tools for retaining loyal customers, factors influencing customer attention, and the impact of accommodation quality on guest preferences. The research emphasizes the importance of understanding customer needs, offering quality services, and maintaining customer relationships to achieve business success. The rationale for the research stems from the importance of quality in customer decision-making and the rapid growth of the hospitality sector. The study aims to identify elements that contribute to customer satisfaction and encourage repeat visits, ultimately helping Canberra hotels attract more clients and increase their market share. The research also underscores the importance of technology and market trends in providing effective services and ensuring long-term survival in a competitive environment.