HAT303: Report on Modernization, Trends, and Customer Base in Hotels

This report provides a comprehensive analysis of the hotel industry, focusing on modernization efforts, customer needs, and emerging trends. It begins by examining the challenges faced by a mid-size hotel and the importance of adapting to a dynamic environment. The report highlights essential skills for accommodation management, including face task management, revenue management, and protection management. It then delves into specific areas of modernization, such as Wi-Fi infrastructure, cloud services, digital conference facilities, and mobile communication. The report also explores new customer bases for the hotel industry, including architects and interior designers, and evaluates facilities and amenities that meet customer needs. Furthermore, it discusses different types of lodging services, leisure guests, and the importance of meals and catering in the hospitality industry. The report emphasizes the role of travel and tourism, entertainment, sports, and gaming, concluding with a discussion of cruise services and relevant references.

Running head: HAT303
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Name of the Student
Name of the University
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Task 1
The McQuarrie inn had been a significant mid-size inn (280 rooms) in Sydney for over
20 years. After the victorious selling of the inn, the new owner engaged a consultant to revitalize
the inn and overtook the needs of the client. The inn was maintained well and it was confronted
with a dynamic environment which requires continual laboratory analysis and improvement.
They were very keen to add modern systems so there is some modernization that should be made
in order to make this hotel more popular and profitable (Aissa and Goaied 2016).
In order to do this there are some skills essential for accommodation management in
providing warmth to the organizations and it will be compulsory by any inn of modest or bigger
size. These include the face task management, maintenance management, business and
maintenance; revenue management; and protection and protection management. A number of
permanent issues for the inn accommodation sector shall be seen (Dursun and Caber 2016). This
may conduct a fierce sub-unit/sensible exert cultures that are silently embattled.
One case in point is the state of affairs of the connection between entry administrative
center and housekeeping; raise the constrained employees (Bahri-Ammari and Nusair 2015). For
illustration, drudgery in organization is physically traumatic and dirty, and as a rule of the time
contrasted with the perceived open-mindedness of operational models, likes to adjoin position or
safety. A permanent limitation for the alternative accommodation sector that arises as a smallest
somewhat a bunch of tensions attendant on handy integration is undue labor turnover
(Mohammed and Obeleagu-Nzelibe 2014). It is eminent to give an opinion that distinctive
intercontinental locations and cultures, elevated labor income afflicts altogether sectors of the
kindness commerce and each and every departments.

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Accommodation and amenities and presidency subsequently present here, the liaison
between existent estate and warmth of the job of franchising and management contracts inside
the global warmth endeavor it of the developing value, now no longer slightest contained by the
motel sector, the position a scale behavior for a friendship to inflate its manufacturer abroad is
through a giving out contract. (Milovanović 2014.).
These methods of movement and expansion are able to diminish strategic and operational
attempt for a company but too cause tensions between homeowners and operators, no longer
slightest in go up in price of the safeguarding of strain requisites. Improvement and be educated
of folks arrangements is a on the rise obligation for managers inside the enterprise (Kapiki, Mu
and Fu 2014).
As it is seen, lodging is connected with all different segments in the hospitality industry.
Once people travel, there are three things people need, out of which the most important thing
humans look for is lodging. Another two are meals and transportation. Quite a few centre of
attention is being made these days to strengthen the lodging expertise of individuals visiting
worldwide.
New and modern systems used in hotels
Wi-Fi infrastructure overhauls
With the changes in the generation the people who are visiting the hotels travel along
with the phones and tablets and laptops therefore they do not see the Wi-Fi as a perk, but a
necessary thing during the check in at the hotel. The guests have an expectation that they can
connect with the internet faster and in a better way can do business

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Cloud services
They are being able to provide the customers with the entertainment on tap and the
mobile which has led tp the trend in the hotels having cloud services.
Digital Conference Facility
There is a need to offer a high speed Wi-Fi so that people can do for conferences and
meetings in the hotels and thus offer access to the digital facilities.
Mobile communication
Today in all the airports, there is no need to stand in the queue and people are easy with
the technology-driven check-ins at hotels. Guests want to be able to do everything from checking
in at a venue’s automated kiosk to ordering room service with a digital device instead of standing
in queues and moving around the hotel premises to order food

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Task 2
New customer base for hotel industry
In the hotel sector, the new potential customer has increased and with the use of extensive
database to locate potential clients such as architects, interior designers and other relevant
contacts.
Furthermore, good places to search for information may be business networks like
LinkedIn or Xing, as well as trade related news pages or blogs. Of course events and trade fairs
have proven helpful as they allow for personal encounters which you can later refer to and build
on.
Evaluation of facilities and amenities that meets the needs of the hotel industry
Three primary types of hotel and lodging services:
1. Lodging: When men and women journey from one situation to the opposite, they need a
position to sleep.
2. Suites: Aside from general hotels to remain, resort also offers the luxury suites. Most
likely, suites which are for the formal staying and are a lot luxurious in comparison with
commonplace room offerings.
3. Hotels: The 0.33 form of accommodation which is general amongst travellers are motels.
Several hoteliers reach the slip focusing else a lot on interior plan and therefore on and no
longer as much as necessary on contribution accomplished tune to their visitors (Akhter

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and Shrivastava 2014). Folks take on personalised, open and outgoing provider. In any
other justification they would move out to the massive group one thousand scope resort.
4. Leisure guests and games and entertainment space: There should be games and sports
room available for the customers since they can use those during their leisure time. In a
good hotel it is important to keep all those required for entertainment and even the place
where kids can play which is the playground and places for recreation too shall be kept
5. Kids’ combo/ offer/ or meal: The hotel shall consist of the primary space and benefits
which includes the meal or packages for the kids or the kid’s combo fooding and playing
offer. This will help to attract the customers so that they will want to take their families
and stay in the hotel to spend the holidays.
Meals and catering are essentials in the hospitality industry. It starts with the
production of meals production and ends at illustration on the tables. It’s also
fundamental to talk about the approaches and levels involved in food carrier enterprise of
hospitality.
 Meals management: It is the production of meals. Many restaurants that can serve natural
and organic food (Laudon and Laudon 2016).
 Meals Presentation: humans wish to consume food which is well represented. So, various
focal points must be made on food illustration to improve hospitality expertise.
 Beverages: aside from basic food gadgets, beverage storage, and illustration also make it
into the record of food and catering services.

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 Restaurant management: With suitable knowledge to control a restaurant, that you can
control meals, beverages, and maintain a excellent illustration of food, so that shoppers
will come once more to eat at your place.
 Journey and Tourism: Travel and tourism enterprise is a booming sector of the hospitality
industry.Most of them comprises trains, airlines, cruise ships, and a couple of crew
contributors in their service (Pearlson, Saunders and Galletta 2016).
So, the journey and tourism area makes the spine of our hospitality enterprise. It's a
massive area which demands innovation, process, and novelty at every step. Persons journey
across the globe for organizations, education, entertainment, vacations, and many different
matters.
 Entertainment enterprise: This once more is a key class of the hospitality enterprise
because it entails the principal factor of hospitality. So, this sector of hospitality
flourishes for us and to entertain us..Enjoyment is a giant a part of our journey at the
moment. In case of travelling experience lacks enjoyable and leisure then you would no
longer be ready to experience your time as much as the fullest.
 Sporting activities and Gaming: physical games and gaming is a common thing which
persons are watching for on their travel (Rahimi and Kozak 2017).
 Cruise: aside from marinas, cruise services are additionally fitting a principal factor of the
hospitality industry.

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References
Aissa, S.B. and Goaied, M., 2016. Determinants of Tunisian hotel profitability: The role of
managerial efficiency. Tourism Management, 52, pp.478-487.
Akhter, J.A.V.A.I.D. and Shrivastava, P.R.I.Y.A.N.K.A., 2014. An Exploratory Study on
Customer Participation in New Service Development Process: With Specific Reference to Hotel
Industry in India. International Journal of Business Management and Research, 4(3), pp.59-68.
Bahri-Ammari, N. and Nusair, K., 2015. Key factors for a successful implementation of a
customer relationship management technology in the Tunisian hotel sector. Journal of
Hospitality and Tourism Technology, 6(3), pp.271-287.
Dursun, A. and Caber, M., 2016. Using data mining techniques for profiling profitable hotel
customers: An application of RFM analysis. Tourism Management Perspectives, 18, pp.153-160.
Kapiki, S.T., Mu, L. and Fu, J., 2014. Assessment of the Lodging Industry Profitability
Performance: Invest in Independent or Chain Ownership?.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Milovanović, V., 2014. Total quality management as a profitability factor in the hotel
industry. Industrija, 42(3), pp.115-127.
Mohammed, U.D. and Obeleagu-Nzelibe, C.G., 2014, January. Entrepreneurial skills and
profitability of Small and Medium Enterprises (SMEs): Resource acquisition strategies for new

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ventures in Nigeria. In Proceedings of 25th International Business Research Conference (pp. 13-
14).
Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information
Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.
Rahimi, R. and Kozak, M., 2017. Impact of customer relationship management on customer
satisfaction: The case of a budget hotel chain. Journal of Travel & Tourism Marketing, 34(1),
pp.40-51.