Literature Review: Innovation and Digitalization in the Hotel Sector

This document presents a literature review focusing on the impact of innovation and digitalization within the hotel industry. It examines three research articles, dissecting their methodologies, including quantitative research methods, regression analysis, Delphi techniques, and correlation analysis. The review assesses the effectiveness and limitations of each approach in evaluating the role of technology in enhancing hotel performance, customer satisfaction, and competitive advantage. It highlights how these research methods contribute to understanding the relationship between technological advancements, marketing strategies, and overall business growth in the hospitality sector. Desklib offers a platform to explore similar solved assignments and past papers for further study.

Assessment 1

TABLE OF CONTENTS
Article 1.......................................................................................................................................3
Article 2.......................................................................................................................................5
Article 3.......................................................................................................................................8

RESEARCH ARTICLES: Innovation and digitalization expansion in hotel industry
Article 1
Technological Innovation and Firm Performance among Star Rated Hotels in Ghana
Methodology review: There are two type of research methods: Quantitative and Qualitative.
Qualitative research is evaluated with uses of questioner, group discussion, interview and many
more (Corominas, Matas and Ruiz-Carulla, 2019). And it makes effective results as well but its
not develop by uses of numerical aspects which provide appropriate data and involvement of
participators is all difficult task for this. In this research researcher properly applied and consider
to uses quantitative research methodology which makes more sustainability and clarity in
decision-making approach. So in this research researcher mainly concern to takes quantitative
research methodology with primary data collection approach. It makes more profound results
with the utilization and application of scientific theorises and model. Researcher consider to
takes descriptive research approach.
Quantitative research approach requires proper study and research of topic. It creates with
uses of data collection and identification of numerical features application. Researcher prefers
and considers quantitative research methodology with data collection via statistical methods
approach and regression techniques. Quantitative research method is beneficial for collection of
data with scientific and old data collection with primary questioner approach. Also it evaluated
from information system approach as theoretical approach (Kääriäinen, and et.al., 2021). It
evaluates data rapidly which is very beneficial and samples of quantitative research can be easily
maximized with random sampling approach with descriptive statistics methodology. In this
research researcher highly concern towards with the uses of regression evaluation and analysis
approach which is part of quantitative research method. In this research researcher evaluate a few
researches from consumers and suppliers as well. Statistical software’s provide proper ideas and
information about managing various tasks with consideration of individual evaluation and
analysis of multiple aspects for answers and information analysis.
Regression analysis: It will be easily evaluate and conduct by the statistical formula which are
as follows,

Formula: Y = a + bX + E
Y= dependent variable
a= function
X= independent variable
b= unknown parameters
E= error terms
In this research researcher evaluate and applies this regression analysis methods for technology
innovation and performance effectiveness in hotel. Combination of these two aspects and for
result exploration, it’s require to develop appropriate result with the utilization of statistical value
(Patel, Shah and Shah, 2020). From the identification of this research it has been evaluated that
this research methods is more suitable approach for collection of data in term of hotel customer
get satisfied from the activities of individual performance identification who participate with the
hotel industry from long term. It has been clearly identified from the research approach of
regression analysis methods makes more clarity in terms of hotel industry has to consider and
prefer technology for higher effectiveness.
Uses: In this research researcher applied regression analysis methods for collection of data with
uses of descriptive statistics approach. This method summarise samples and set of data with
variable mean, standard deviation or frequency. Using of this approach for quantitative research
primary data approach beneficial approach for highlight potential relationship within two aspects
or variables. In terms of technology innovation develop effectiveness in business performance,
this approach of data evaluation makes more clarity with division of age of firms where most of
the individual highly concern towards with the hotel develop higher constancy in business
activities with use of technology and innovation and it raise customer satisfaction with positive
manner. Regression analysis properly evaluates with the statistical data collection approach and
uses of two variables like X and Y factors which shows depended and independent variables
(Tiawon and Supartha, 2021).
Limitation: This research approach not develop by recent approaches and recent data collection
or information evaluation. Therefore, it’s not useful for long term decision-making and from
recent market trend. Scientific methods mainly provide idea about continues changes but how

and which variations mainly requires within in business practices, this term not provide by uses
of quantitative research.
Reviews: From the article reviews and quantitative research methods it’s been identified that
quantitative research method is beneficial practice or method for information collection from
uses of previous organization performance data identification and theoretical data evaluation.
This article makes clarity that mobile technology uses in hospitality and tourism industry is
useful approach or not (Van Rooyen, Mission and de Beer, 2021). And it has been clearly
identified from the theoretical data collection with information system as theoretical foundation
makes more profound results for uses of appropriate and essential technology involvement
within in business activities.
Summary: From the above study it has been identified that sustainability and new approach
expansion application within business activities require research approach. Because uses of
research methodology make more celerity those new tools and approaches applications has
power to influence business productivity or not. This study has been determined more clarity and
consistency in term of appropriate decision-making towards with the regression analysis methods
approach which useful for provide relationship within two variables. Also it has been analyse
from this study in this research researcher highly concern towards with the uses of quantitative
research methodology for data collection with regression analysis approach. It’s been developed
exact information that business effectiveness mainly based on performance effectiveness because
it has power to raises growth via uses of two variables relation with appropriate practice and
approach.
Article 2
Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in
Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage
Methodology review: This research is all above evaluated from the uses of sampling questioner
process within positivism research methods. In this research researcher highly concern towards
the evaluation and identification of quantitative research method approach which useful for
distribution of data and information collection with powerful manner. It mainly generates and
evaluated from the Delphi technique where experts involve perfect participators with proper limit

identification (Bologna and Aquino, 2020). So the uses of this research methods develop proper
idea about innovation has power to makes sustainability within the business practices or not.
Researcher decides to take scientific research methods with application of positivism research
approach. In term of non probability sampling approach in quantitative methods research
evaluate research from uses of subjective judgment other then random sampling process. So in
this research researcher applied and considered to take effective approach with uses of
appropriate methods which has power to makes more sustainability within the appropriate
practices.
Also in this research application and evaluation researcher conduct and evaluate research from
uses of appropriate method which refers to generate by non probability sampling process
(Robina-Ramírez, and et.al., 2021). For this research effectiveness researcher concern towards
with the appropriate methods of research because this topic is very essential for multiple hotel
industry that technology and innovation expansion within the business activities provides
sustainable result or not. Evaluation of activities researcher analyse that they do have to consider
towards with relationship expansion between two aspects that digital marketing raise hospitality
industry performance. So from the questioner identification its properly evaluated that in this
research collection of data will be held by different stages sampling strategy and where research
experts properly evaluate that they do have to collect data in term of between this. So from exact
data identification makes idea about which individual mainly provide exact information and from
the uses of Delphi techniques makes more sustainability in result exposure.
Delphi technique: In this research researcher evaluate research from positivism and non
probability sampling with mainly conduct and evaluate for relationship identification within two
aspects. In this research researcher concern towards with the evaluation and application of
Delphi techniques where research experts involve and ask questioner to same questioner to all
selected participators (Chan, Okumus and Chan, 2020). In this research researcher has proper
idea about individual who participate within in research approach. From the panel experts and
high level discussion with uses of different terminology makes more clarity and its very long
term approach for collect of data. From the involvement of specific participators who has great
idea and knowledge then panel develop appropriate methods with means they analyse result from
ratio development within two variables and then make results. So in this research survey with
non probability sampling approach highly influence and provide exact information with

relationship of technology innovation useful for marketing of hotel industry activities and long
term growth in the competitive market which makes activities for higher efficiency expansion.
Uses: Utilization of non probability sampling methods with Delphi survey approach of
quantitative method makes more profound and exact information. It makes more efficiency in
performance information collection from participated in voluntarily questioner practice. Non
probability sampling process review and analysis of exact information with individual
performance identification which means that they do have capability skills to provide answers or
not (Kim and Lee, 2021). Because, panel experts when ask questioner to sustainable participators
they only provide relatable and exact information. From the ratio sampling clearly provide within
two aspects that in case hotel industry not prefers to use digital approach then how much it
affects on competitive market area. From the proper evaluation and determination of different
within two aspects makes clarity that having appropriate digital practices has power to influence
hotel industry performance.
Limitation: This research not provides chance to every inivdiual who interest in distribution of
information. Researcher and panel experts only involve participator on the basis or their choice.
Multiple individual who has great knowledge when researcher and experts not evaluate and
generate surveys or answers from then it affects on decision-making. Because inivdiual has
different thought process and when they not takes answers from everyone then data collection
worth not highly valuable. And it’s not provided long term benefits as well. So quantitative
research require higher knowledge, approaches, methods, information analysis because its
difficult rather than qualitative research approach.
Review: In this research researcher develop high quantity methods and approach for collection
of information from uses of positivism research approach via using of non probability sampling
methods. This research probability evaluates idea about digital practices involvement within in
hotel industry influence customer attraction and it increases profit or revenue or not (Srivastava,
2021).
Summary: It has been evaluated from the research expansion on digital tools application within
hotel industry influence customer attraction or not will be properly evaluated via quantitative
research method. Its been also identified that uses of non probability sampling approach provide
sustainable result but it’s not provide chance so its every individual who also interested to

provide information. In this research researcher used positivism research approach where
researcher develop non probability sampling process via uses of appropriate term.
Article 3
Industry 4.0 and production recovery in the covid era
Methodology review:
This study is all above based on identification of technology useful within in hotel
industry. For this research researcher applied and considered appropriate methods which is
quantitative research approach via uses of correlation analysis mathematical approach which
developed by scientific methodology (Krizanova and et.al., 2019). In this research researcher
properly evaluate and identified that uses of quantitative research approach and correlation
approach makes more profound information on because it been evaluated from the exact
ifnroamtion and within in two variables application into research effectiveness and data
collection. This research has been properly evaluated from application of different variables for
individual topic which means researcher evaluate different aspects like in context of industry 4.0
which all above refers to expansion of technology develop efficiency and reduce conflicts from
pandemic within in hospitality industry or not, uses of this research, methods researcher evaluate
and collect numbers of participators from different segments and then evaluate and prepares
results. So this methods useful for make more consistency in research development in terms of
sustainability expansion within organization activities because it mainly developed for the proper
utilization of innovation tools application for new approach involvement and better growth
opportunities expansion (Morrone and et.al., 2021). Correlation survey method has different
techniques to evaluate and develop research but in this research researcher conduct research via
using survey approach where its conduct research and analyse different data and engage multiple
essential research participators who have great knowledge of specific aspects. From the above
research methodology its has been identified that research has power to analyse variables factors
for research effectiveness and they do have knowledge of numerical aspects as well which is
very essential for collection of data via using this term or approach.
Coefficient of correlation analysis:

Application of coefficient of correlation approach has power to influence proper idea
from specific participators counting (Meira, and et.al., 2019). In this research researcher evaluate
feedback and raise online survey process from huge range of participators who consider
distributing risk and it evaluate different experts who conduct research and then they provide
answers from them. In this research researcher has power to manage various aspects with great
manner but the major thing which applied by this process is different segments expansion where
some of them provide information on this topic and some of them on this topic. So from the
formula application require different approach and it’s been determined proper clarity in term of
information analysis or data collection. Coefficient of correlation approach is sustainable to
defined and explain appropriate result via uses of proper idea in terms of survey methods via
uses within the quantitative method.
Uses:
Its one of the most effective approach because it provides clarity in term of decision-
making from systematic data collection within uses of methods, practices and formulas. It makes
more profound results via uses of coefficient of correlation methods. In this research it has been
properly evaluated that project makes higher sustainability via uses of effective approach
because it mainly utilize for the proper consideration and appropriate method if survey
techniques within appropriate term.
Limitation:
Uses of this term makes more profound result but the major challenging aspects for
expansion of this research is it requires proper methodological approach and scientific numerical
evaluation which takes higher time and cost (Chytiri, Filippaios and Chytiris, 2018). But in this
research researcher consider to uses this research because they believe sin collection of data from
huge level of data collection. Quantitative research mainly concern towards with the calculation
and summarization process which is not easier it takes higher costs as well.
Review:
In this research study its been calculated that uses of scientific data represent effective
result in context of digital platform application within tourism and hotel industry makes more
profound result and it highly influences business performance. Because young generation mainly
attracts towards with the effectiveness of hotel industry can be easily manages via uses of digital
technology and innovation practices.

Summary:
From the identification and analysis of research methodology which applied by researcher
for industry effectiveness with uses of research approaches it developed higher efficiency in
business activities. It’s been evaluated from the researcher activity that they develop sampling,
survey from all the participators who mainly provides their services into hospitality industry they
do have power and authority to build sustainability. And it has been identified and concluded
from the research activity that coefficient of correlation approach require multiple tools for
sustainability decision-making via uses of proper data collection approach and then research or
experts properly evaluate and identification that they do have to expand their business activities
with uses of quantitative methods or not.
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