Garden Court Hotel: Contemporary Hospitality Industry Report Analysis

This report provides a comprehensive analysis of the contemporary hospitality industry, specifically focusing on the Garden Court Hotel. It begins with an introduction to the hospitality sector and its importance in economic development. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors affecting the hotel's operations and enhancement. A SWOT analysis evaluates the hotel's strengths, weaknesses, opportunities, and threats. The impact of external aspects on the hotel's development is discussed, followed by an exploration of recent and potential trends in the hotel sector, including the implementation of artificial intelligence and social media engagement. The report assesses the hotel's ability to fulfill these trends and their impact on the hotel's development, concluding with a summary of the key findings and references.

Contemporary Hospitality
Industry

Table of contents
■ Introduction
■ Assessment of PESTLE analysis which affects enhancement of hotel
■ SWOT analysis of hotel
■ Impact of external aspects on development of hotel
■ Implication of recent and potential trends in hotel sector
■ Ability of hotel business for fulfilling recent trends
■ Impact on recent and potential trends and development in hotel sector
■ Conclusion
■ References

Introduction
Hospitality sector is considered to be one of major
revenue builder for hotel business in terms of
development of economy. Hospitality sector is
considered to be difficult independent factor which
could be deal in providing effective services to
customers by understanding their needs. As this
presentation is based on contemporary hospitality
industry of garden Court Hotel that provides
luxurious services to customers by offering
accommodation for discerning business travellers
along with various customers.

Assessment of PESTLE analysis which affects enhancement of hotel
It is very much essential for hotel
business to carry out external
environmental analysis so that
various strategies could be
designed according to that in
terms of dealing with factors. In
relation to garden Court Hotel
PESTEL analysis of Hotel are as
follows:

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Political factor:
It is considered to be a framework which
consists of focusing of various laws in terms of
giving political stability in hotel business. As
hotel business provide political stability due to
carrying out impact of Brexit which becomes
very competitive in terms of expanding business
practices in various parts of Asia.

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Economic factor:
It is said to be factors in terms of economic
trade policies for carrying out inflation and deflation
rate which could be caused because of pandemic
situation along with performing out various flexible
rates in order to carry higher amount of taxes in
economy of United Kingdom which could impact on
generating business activities in various parts of global
world.

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Social factor:
As social factor in garden Court Hotel
carries a social component which could be able
to analyse different attitudes, belief along with
tastes and preferences of customers. It becomes
important for hotel to determine these factors
for fulfilling requirements of customers for
maintaining their marketplace.

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Technological factor:
As technological aspects are considered to be
more effective in terms of software for building up
services. So garden Court Hotel is using various
technological equipment advancement for performing
out their services in an easier manner by using
artificial intelligence in their management system for
preventing their privacy.

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Legal factor:
As legal factor consists of various rules as well as
legislation that are imposed by government of different places
for expanding their business practices in Asia. As for expanding
business practices in different parts of countries along with Asia
market it is necessary for garden Court Hotel to follow their
rules in terms of legislation which are made by Asian
government.

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Environmental factor:
As environmental factor basically consists
of various environmental aspects that deals in
waste management along with using of resources
that do not cause harm to environment by having a
smart move. As garden Court Hotel is using waste
management in terms of encouraging
environmental friendly surroundings in their
ambiance for their customers.

SWOT analysis of hotel
SWOT elevation of garden Court Hotel are as follows:

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Strength:
As garden Court Hotel is having a
strength of rising their global presence in
United Kingdom as well as performing their
business operations in various effective
markets by providing out their
accommodation services with various
facilities.