Revenue Management Strategies and Competitor Analysis for Hotels

This report provides a comprehensive analysis of revenue management strategies within the hotel industry, focusing on the case of Blue City Heritage Hotel. It begins with an introduction to revenue management and its importance, followed by a general experience reflection using the REVSIM business simulation. The report then delves into a detailed competitor analysis, identifying key competitors and their pricing and quality strategies. Furthermore, it evaluates the financial performance of Blue City Heritage Hotel, examining key metrics such as current ratio, acid test ratio, solvency ratio, and debt service coverage ratio, along with management-related issues. The report explores various pricing strategies, including forecasting, parity rates, price per segment, discount codes, additional packages, adjusting pricing methods, cancellation policies, and upselling. The report concludes with a discussion of areas where Blue City Heritage Hotel excels and where it needs improvement. This report aims to provide insights into revenue generation, competitor analysis, and pricing strategies for hotels, offering valuable information for business development.