M5X01921: Hotel International Report on Cardiff Marriott Hotel

This report provides a comprehensive analysis of the Cardiff Marriott Hotel, examining various aspects of its operations and management. It begins with a PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors impacting the hotel's business. The report then discusses the significance of effective recruitment and selection processes in achieving and sustaining a competitive advantage, emphasizing the benefits of attracting qualified employees and fostering innovation. Furthermore, it delves into the principal factors affecting the hotel's culture, equality, and diversity, considering aspects such as leadership, business nature, recruitment practices, age, and gender. Finally, the report identifies and describes the main methods of performance management employed by the organization, including performance appraisals, 360-degree feedback, management by objectives, reward and recognition systems, and personal development plans, all aimed at ensuring the achievement of targets and overall business success. The report concludes with a summary of the key findings and implications for the hotel's future.

Hotel International

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Pestle analysis of the Cardiff Marriott Hotel.............................................................................1
TASK 2............................................................................................................................................2
Discussing the importance of an effective recruitment and selection process in order to sustain
competitive advantage.................................................................................................................2
TASK 3............................................................................................................................................3
Analyze and evaluate the principle factors that affect the culture, equality and diversity of an
organization.................................................................................................................................3
TASK 4............................................................................................................................................4
Identifying and describing the main method of performance management utilized by the
organizations to ensure targets....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
International hotel management is the field requires aspirants to possess good
communication skill as well as an impressive personality. Due to globalisation the hotel
management industry is growing with leaps and bounds. Present study will be base on the
Hospitality and explains the whole further study in the context of Cardiff Marriott Hotel.
Therefore, study explains the external business environment in the context of hotel and
demonstrated the understanding of the management. Also, it will outlined the importance of an
effective recruitment and selection process in order ton sustain competitive advantage. Also, the
present assignment will describing the factors affect the culture, equality and diversity of an
organization.
TASK 1
Pestle analysis of the Cardiff Marriott Hotel
Hotel industry has always been susceptible to various environmental factors which can
have a strong impact on the business of any hotel. From changing governments to changing
weather all of these factors have a strong impact on the hotel, so, it is really important for Cardiff
Hotel to analyze the external factors in order to assess the challenges and opportunities within
the industry. These external business environmental factors can be explained below:
Political Factors: This factors plays a significant role in determining the various factors
which can have impact on the profitability of Cardiff Marriott Hotel (Kundu and Mor, 2017). As
UK is politically stable country and this has resulted growth in tourists within the country which
can be beneficial for the hotel. But on the other hand there is always one danger which has come
due to this factors is Brexit which has resulted a gap between UK and rest of European countries
which can hamper the profitability of Cardiff Marriott Hotel.
Economic factor: This factor pertain to the economy of the country which may include
the inflation rates, interest rates, foreign exchange rates,etc. To this factor Cardiff Marriott Hotel
may be sensitive due that fact the rate of GDP growth is affecting the hotel's positive
performance and its is expected to increase in the future (Noe and et.al., 2017). The exchange
rate of country after the Brexit can affect the profitability of the hotel to higher extent. But there
is a stability in UK's currency which is a good sign for Cardiff Marriott Hotel.
Social factors: This is major factor which can have a strong impact on the business of the
hotel, as the demography and the lifestyles of people in the country are changing on continuous
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basis. Besides majority of population in UK come under middle, upper middle and high class
which means that people can afford the products and services of the hotel. Some, difference in
educational back ground between the target market and the marketers can make it difficult to
draw in the target market in an effective manner.
Technological factor: At present this factor is really important for Cardiff Marriott Hotel
as people prefer to book those hotels which are technological sound. Beside the UK is expanding
in in technology and is putting efforts in improving the technological standards of the country.
This can be beneficial for Cardiff Marriott Hotel as customers demand technological based
services and by up grading technology can help the hotel to gain competitive advantage (Sarrica
and et.al., 2016).
Legal factors: This factor is also important for Cardiff Marriott Hotel and its is vital for
the hotel operate its business legally. The laws like data protection and intellectual property can
help the hotel to protects its ideas and patents of the company. Also, health and safety laws
which needs to be followed by the company in order to protects its employees and making sure
that every one in the hotel are treated fairly.
Environmental factors: This is also one of the important factor which needs to be
analysed in order not to become the target of pressure groups and boycotts due to lacking of
Hotel's environmental conscientiousness. Due to this factor Cardiff Marriott Hotel may have to
make changes like relying on renewable sources of energy which can be expensive for the hotel
but if manage successfully can prove profitable in the nearest future.
TASK 2
Discussing the importance of an effective recruitment and selection process in order to sustain
competitive advantage.
In order to gain competitive advantage, a recruitment and selection process of the hotel is
plays very important role. Effective recruitment of Cardiff Marriott Hotel can support the hotel
in achieving the faster levels of growth and it can also help in delving the effective and qualified
employees for hotel. Due to effective selection and recruitment process, it can maximise the
strength of employees in order to meet the goals and objectives of the hotel. One of the major
advantage of the effective recruitment and selection process is that, it can prove profitable for
business in various which can help in gaining the competitive advantage (Seeleman and et.al.,
2015). For through effective recruitment and selection process, hotel gets well qualifies
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employees it can save time and money on training and development programs. Besides such
employees selected can provide innovative ideas for business and can help Cardiff Marriott
Hotel overcome the challenges in the future which can help the hotel to gain the competitive
advantage in the industry. If the hotel has an effective selection and recruiting process it can help
in attracting high qualified employees which is the best strategy for the hotel to gain the
competitive advantage. As it result in fast tracking of such employees which can increase the
chance of retaining of employee's interests in the hotel which can prove beneficial for the
business. One of the best advantage of effective recruitment and selection process is that, it can
increase the level of productivity in the hotel which is the best way for any hotel to achieve a
competitive advantage in the industry (Truong, Hallinger and Sanga, 2017). Right process of on-
boarding can have significant impact on the employee engagement and employee co-ordination
which can increase the performance of employee in an organisation and also help in reduction of
staff attrition in the hotel. Due to effective selection and recruitment process, it can fill the hotel
with the best employees which is essential for gaining the competitive advantage and also helps
in building a quality workplace for employees and also help in developing the good work
environment in the hotel. This will surely help the business to achieve the competitive advantage
in the industry. With effective selection and recruitment process Cardiff Marriott Hotel can
increase its overall growth of the hotel within the industry as with this process company will be
able to face the challenges and meet up the opportunities in the future which can help in
achieving the competitive advantage for the hotel (Truong, Hallinger and Sanga, 2017). So,
having an effective recruitments and selection process in the hotel company becomes able
effectively manage its employees and have effective employees in the workplace which can
improve the business process of the hotel which can help in achieving the competitive advantage.
TASK 3
Analyze and evaluate the principle factors that affect the culture, equality and diversity of an
organization.
Workplace diversity culture and equality has been affected by several different factors
like company culture, company location and the type of company (Ahmed and et.al., 2016). All
such factors might impact the equality, diversity within an organization.
Factors affecting company culture
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Top Leadership principles : company leadership styles lead the team which affect the
procedures, process, policies for employees. Leaders influence employees into positive as well
as negative manner.
Nature of the business : Culture of Cardiff Marriott Hotel is depends on the nature of
the business. Like hospitality sector is based on service industry. Where the requirement of
employees are high to assist customers. Due to high pressure and late working hours employees
does not prefer to work in hospitality sector.
Recruitment and Selection : this is the another factor which might affect the working
culture. Recruitment and selection of seven or five star hotel are very keen (Arnaboldi, Lapsley
and Steccolini, 2015). They hire smart, good looking with having good communication skilled
candidates. Such environment create professional culture around the business.
Factors affecting company Equality & diversity
Age and Gender factor : Age and Gender is the two factor which impact the company
equality and diversity. Such equality factor impact the employee behaviour due to which further
impact has been made wring impressions. In order to maintain the equality and diversity at the
workplace environment business should have to disclose the information about their gender pay
gaps.
Cultural diversity is made up of a very diverse population (Delery and Roumpi, 2017). In
order to minimize the situation, Organization should organize proper training programs and
situation analysis in order to maximize the effective situational analysis goals and services.
TASK 4
Identifying and describing the main method of performance management utilized by the
organizations to ensure targets.
Performance management is the process which maintained the competitive standards of
employees. It is very necessary for each kind of the business to successfully fulfil the company
aims and objectives in productive manner. By the help of effective of performance management
plan this will enable to accomplish the company competitive advantage.
Performance Appraisals
This is the foremost method through company can ensure the work targets. Performance
appraisal having a incredible power to influence employee working behaviour and motivate them
to work more harder and challenging (Finch and et.al., 2016). To get the most out of this tool
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however employees must feel that the appraisal process to be more honest and challenging
business task.
360 Degree Feedback
This is their another method of ensuring the company goals in an more effective manner.
However, this business performance can happily fulfil the business task. 360 tool is measure the
performance of an employee by each aspect. That helps to measure the lacking point. This
method also helps to ensure the individual working performance within the organization as well.
Management By Objectives (MBO)
MBO is one of the another major objective which setting out how to achieve each and
individual objectives. The idea is that the each and objective achieved by the objective of the
organization. Such objectives encourage employee work morale and motivation to bring the best
results. Also this method includes the individual performance and comparing it with standards
that have seen set.
Reward and Recognition
Employee feel that the performance goes unrecognised and unrewarded, motivation and
plummets. Such business organization also get influenced by the overall mission. This method
give motivation to employees towards the work performance.
Personal Development Plan
Cardiff Marriott hotel can also develop or organise a plan for an each individual; to gain
more skills and knowledge as prevent strength and weakness (Gerrish, 2016). PDP can be the
another reflection idea which awareness of an individual performance and needs are has to
performed by the within the organization. Through this method, individual employee can
effectively work for their own manner by the help of developing the personal required skills.
Investing in or developing performance management tools and techniques and processes
like these
Mission and Vision statements
Mission and vision statement performance management tools helpful to ensure the
individual performance and ensure the best practices for the business (Hollnagel, 2017).
Employees should always get to know the company vision and mission as they motivate
employees to perform the task into more energetic manner. Apart from this it also makes the
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business environment more systematic and influencing towards the business performance
towards the business task.
CONCLUSION
On the basis of above discussion, it has been conclude the nature or functions of the
hospitality sector which is based on international management. Study explained how
international management affect the company nature, culture and equality diversity due to which
the working environment has been changed. In order to analyse the external business
environment. For that study defined the PESTLE analysis. In the next segment study also
concluded the importance of an effective recruitment and selection process in order to
maintained the company competitive advantage. In the end segment of the study were explained
about the performance management utilised by organisation to make sure the target achieved and
organisation brand value.
(Kundu, S.C. and Mor, A., 2017Noe, R. A. and et.al., 2017Sarrica, M. and et.al., 2016Seeleman,
C. and et.al., 2015Truong, T. D., Hallinger, P. and Sanga, K., 2017)
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REFERENCES
Books & Journals
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management (APM) tools for detecting performance regressions for web applications: an
experience report. In Proceedings of the 13th International Conference on Mining
Software Repositories (pp. 1-12). ACM.
Arnaboldi, M., Lapsley, I. and Steccolini, I., 2015. Performance management in the public
sector: The ultimate challenge. Financial Accountability & Management. 31(1). pp.1-22.
Delery, J. E. and Roumpi, D., 2017. Strategic human resource management, human capital and
competitive advantage: is the field going in circles?. Human Resource Management
Journal. 27(1). pp.1-21.
Finch, D. J. and et.al., 2016. A dynamic capabilities view of employability: Exploring the drivers
of competitive advantage for university graduates. Education+ Training. 58(1). pp.61-81.
Gerrish, E., 2016. The impact of performance management on performance in public
organizations: A meta‐analysis. Public Administration Review. 76(1). pp.48-66.
Hollnagel, E., 2017. FRAM: the functional resonance analysis method: modelling complex
socio-technical systems. CRC Press.
Kundu, S.C. and Mor, A., 2017. Workforce diversity and organizational performance: a study of
IT industry in India. Employee Relations. 39(2). pp.160-183.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Sarrica, M. and et.al., 2016. One, no one, one hundred thousand energy transitions in Europe:
The quest for a cultural approach. Energy Research & Social Science. 13. pp.1-14.
Seeleman, C. and et.al., 2015. How should health service organizations respond to diversity? A
content analysis of six approaches. BMC health services research. 15(1). p.510.
Truong, T. D., Hallinger, P. and Sanga, K., 2017. Confucian values and school leadership in
Vietnam: Exploring the influence of culture on principal decision making. Educational
Management Administration & Leadership. 45(1). pp.77-100.
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