An Analysis of Rooms Division Operations Management at Clientele Hotel

This report provides a comprehensive analysis of rooms division operations management, focusing on the Clientele Hotel. It begins with an introduction to the rooms division and its significance in hospitality, followed by a discussion of accommodation and front office services, including bookings, promotions, and cleaning. The report then delves into the roles and responsibilities of reception staff and room attendants, highlighting their importance in customer service and operational efficiency. It also explores the legal and statutory requirements, such as the Health and Safety Act, Data Protection Act, and Fire Regulations Act, that hotels must adhere to. Furthermore, the report examines interior design elements, efficient management practices for accommodation services, and potential problems that can impact hotel performance. Finally, it analyzes revenue optimization tools, including production management, sales techniques, and performance indicators, concluding with a summary of the key findings and recommendations. The report references various sources to support its analysis, providing a well-rounded overview of rooms division operations.

Rooms Division
Operations Management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1...........................................................................................................................................1
1.2...........................................................................................................................................2
1.3...........................................................................................................................................3
1.4...........................................................................................................................................3
TASK 2............................................................................................................................................4
Covered in PPT.......................................................................................................................4
TASK 3............................................................................................................................................4
3.1...........................................................................................................................................4
3.2...........................................................................................................................................4
3.3...........................................................................................................................................5
TASK 4............................................................................................................................................5
4.1...........................................................................................................................................5
4.2...........................................................................................................................................6
4.3...........................................................................................................................................6
4.4...........................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Room division is the crucial tool which related to an efficient operation of the hospitality
functions. This simply obligation of the officials of hospitality industry to adequately grow their
assistances and tools related optimisation of the room available and room revenues. An efeicent
role is performed by receptionists at the hotels. This would be adopted as the nerve middle that
ultimately assist to introduce a good interaction links throughout diverse sections. Clientele hotel
renders an effective corporate role in London (Sia and Wieland, 2011). This report elaborates
about lodging and welcoming department, roles and accountabilities of the reception services
staff and statutory needs that are required to be implemented for room’s department operations.
Likewise, significance of front house area in this viable management, significance of the
belongings hearts and plan, serious features of arrangement and administration of
accommodation and sales tools which are applied to promote and optimise revenue which has
been elaborated in this report (Evertson and Weinstein, 2013).
TASK 1
1.1
Lodging: This simply means the area which is the rendered by the guesthouses to their
consumers in order to stay for a particular time period. These kinds of services assist in solving
of conflicts that are related to continuing at an advance place for temporary time period (Spigel,
2013).
Front Office: Clientele hotel is located London. This renders different facilities in hotel
sector. The receptionist of the referred guesthouse is likewise identified as the greeting part that
renders essential working utilities. Via this front desk, diverse services rendered which are
elaborated as under:
 Bookings
 Promotion
Cleaning: This is physically needed work via that diverse jobs are completed by housekeeper
explained as under:
 Assuring precaution and well-being of visitors renders great regular of hygiene and
maintenance whole hotel premise (Miller, 2012).
 Forming the favourable surroundings.
1

 Completeness of entire care and safekeeping norms.
1.2
Front office receptionist plays an important role in handling administration duties
including greeting guests, informing them about the services they are providing, presenting them
a drink, replying calls, supervising firm enquiries and categorisation and allotting mails, keeping
of safety, command deliveries and save record of lists, organise travel and lodging etc.
(Washington and Patterson, 2011). The front office staff is the one who handles customer
enquiries which involves complaints that the customer service representative must handle in
accordance with the rules and guidelines provided by the entity. Sometimes the representatives
try to solve the problem or at least try to provide solution to the problem. They must ensure that
the complaints made are valid and must do whatever they can to solve the queries and ensure that
the customer is satisfied when he hangs up the phone.
Responsibilities of a room attendant: Room attendants has the responsibilities of
cleaning and preparing the lodgings from starting to end including wash-rooms even everything
afterward and before the guest's stay. Room attendant has various important functions such as
making bed, dusting the floor and furniture, cleaning of bathrooms, vacuums etc. Attendants also
have interactions with the invitees which aid to know their guest's criticisms and providing them
with apt answers.
Facilities delivered by the room division in variety of hotel business: The room
division department provide services in many in hospitality businesses such as hospitals, trains ,
cruises , hotels etc. The main purpose behind this is to attain full occupancy of the rooms and
maximisation of revenues of hotels. The different places where the room division department
provide their services are as follows:
Room division operations in train comp anies: Many hotels like clientele provide room
division services in luxury train compartments such as blue train. It provides world class train
services. Room division provides suite in trains where maximum of two guests are allowed to
stay and they are provided every service that are available in hotel rooms such as meals, tea and
drinks (Stewart and et. al., 2013).
Restaurant with room facilities and cruises: Room division department provides services in
restaurants that provide room facilities and they also provide services in cruises.
2

1.3
Room division managers of hotels such as clientele need to full-fill legal and statutory
requirement that are mentioned below:
Health and safety act 1974: This act encourages and obliges the employer to maintain
health, safety and welfare of the employees working in the organisation. The purpose is solved
when all the safety measures which safeguard the health of employees and guests are
implemented in the workplace.
Data protection act 1998: This act ensures that the personal data of the entity which is
stored in computers and fillings are is protected, it ensures that the data is processed legally. It is
the obligation of the manager of hotels such as clientele to protect personal data of their guests so
that it is not used for unlawful purpose by anyone.
Fire regulations act 1971: Under this act all hotel premises must undertake a fire risk
assessment. It is the duty of the manager to ensure the fittings of proper fire extinguishers and
ensure that they are properly operating (Kerzner, 2012). The premises must have proper
evacuation procedures in case of fire.
1.4
The room division department provide services in many in hospitality businesses such as
hospitals, trains , cruises , hotels etc. The main purpose behind this is to attain full occupancy of
the rooms and maximisation of revenues of hotels. The different places where the room division
department provide their services are as follows:
Room division operations in train companies: Many hotels like clientele provide room
division services in luxury train compartments such as blue train. It provides world class train
services. Room division provides suite in trains where maximum of two guests are allowed to
stay and they are provided every service that are available in hotel rooms such as meals, tea and
drinks.
Restaurant with room facilities and cruises: Room division department provides services in
restaurants that provide room facilities and they also provide services in cruises (Zong and et. al.,
2012).
3

TASK 2
4

5

6

7

8

9

10

11

12

13

14

15

16

17

TASK 3
3.1
This is a significance of the inners and diverse kinds of designs which are totally
concerned to the consumer attractions and efficient management.
Interior design: This is adopted as an art that assist in improving an inner of making of
viable environment to the consumers who are pleasing environment to consumers which are
implementing these kind of space. In this quoted hotel, interior design is required to overview on
the public space, guest rooms or suits and function space.
Aims of interior design:
 Render better accommodation amenities to consumers.
 Attraction of the huge number of consumers.
 Forming of pleasing environment.
Kinds of design:
18

 Designing of lobbies: This assist to collect first impression of the consumers by
rendering of multi use lobbies.
 Guest room configurations: This covers about showing surprises to their guests. For
instance, development of officer for organisation travellers etc.
Elements of design:
 Integrity and Harmony
 Balance
 Focal element
 Scale and operations
 Details
3.2
There are various aspects that assist in efficient management of accommodation service
functions and rooms in Clientele hotel that are elaborated below:
 Guest supplies: Manager of the cited hotel is required to concentrates on diverse
amenities that are required to be provided to their guests such as: high speed net, self
control air conditioning, operating desk, 2line speaker phone with voicemail, bath robes,
TV facilities (Guenther, 2013).
 Controlling and upgrading room status: For efficient management of accommodation
required to upgrade the check in and check out of the consumers. This assists in avoiding
inconvenience of the room services.
3.3
There are various problems which could influence of Clientele hotel and performance
accommodation services that are elaborated as under:
 Human resource problems throughout housekeeping: HR is the crucial division that
could render diverse functions which are related to the recruiting, training,
communication, appraisal, incentives and so on.
 Training: Due to deficiency in housekeepers, observed that so many factors which could
emerges relating cleaning rooms and lobbies. Inadequate behaviour staff along with the
guests likewise influence their image and firm's performance.
19

 Communication: Deficiency of the communication throughout HR and staff influences
the disbursement procedures of roles and accountabilities. This limit down their entire
working operations in an effective manner.
TASK 4
4.1
It has been analysed that there are so many tools that assist in optimising of tenancy and
suite revenues that are elaborated as under:
 Production management: This is uncertain rating scheme which is implemented by
director to affect the consumer nature in order to optimise their tax income by
implemented of their restricted resources.
 More demand tactics of output management: This covers diverse scheme such as:
close or reduce discounts, utilize least dimension of remaining limitation, lowering
grouping area assign, strengthen assurance and nullification plan of action.
4.2
Various tools are used in order to implement by the direction of cited hotel in order to
encourage and optimise their income is elaborated as under:
 Elaborates merchandising suite: This covers divergence tools such as marketing of
apartment to visitor when they achieve hotels, utilization of the viable incentives events
in order to promote personnel, meeting of visitant along with facial gesture etc. This
assists to enhance their sales (Washington and Patterson, 2011).s
 Consumer loyalty schemes: In order to enhance revenue, sales of their rooms requires to
achieve loyalty of their consumers. Henceforth, they are needed to adopt their services
over their contenders.
 Promoting of the current services: In order to attract consumers requires to render
information related to their diverse breakfast, lunch, dinner and laundry amenities.
4.3
Aim of prediction:
 Determining of the supply and needs of consumers.
 Forming of an efficient scheme.
 Achievement of the element that influence in the future.
20

 Forming of advanced services in area.
 Punctual accessibility of spatial relation.
Kinds of data for viable prediction for rooms:
 Residency details for previous period and for similar period of time earlier 12 months.
 Figure of non-guaranteed accumulation that could assist in forecasting about accessibility
of the rooms.
 Regenerate plans for achieving aggressiveness in this hospitality business.
 Definite quantity of forecasted room act.
4.4
Here are diverse kinds of divisional performance indicators which is applied by the
management to calculate success of accommodation revenues. As per this, various indicators
such as diverse kinds of strategies are considered in order to enhance their revenues and
profitability. Diverse kinds that are implemented as follows:
Area Residency Percent
= Number of suite occupied/ Number of rooms accessible
= 880/1000= 88%
Mean room rate
= Rooms gross/ Number of suite sold
= $50000/880= $ 56
Revenue Per Available Room
= Actualized rooms income/ Number of accessible rooms
= $50000/ 1000= $50
CONCLUSION
From the above mentioned report, this can be rightly said that via an efficient
presentation of the function by the advance agency of Clientele hotel, this assist in attractiveness
of the more of consumers. Room division director have the duty to efficiently rendering
betterment and satiate whole legal needs in this regard. Front office concludes that nerve centre
that could assist in optimise occupancy and rooms income.
21

REFERENCES
Books and Journals:
22