Hotel Management Report: Arena Utopia Competitive Advantage

This report analyzes the management and competitive strategies of Arena Utopia, a hotel. The report examines the application of the co-alignment principle, highlighting the hotel's strengths and weaknesses in areas such as customer service, resource allocation, and promotional strategies. It discusses the importance of website development, addressing customer needs, and improving front desk services. The report also covers the hotel's pricing strategy, lack of amenities like a swimming pool and gymnasium, and its competitive advantages such as lavish surroundings and quality food and service. The analysis includes references to relevant literature and provides insights into how the hotel can improve its core competencies to deliver quality service and enhance customer satisfaction. The report also highlights the importance of understanding the relationship between various dimensions and factors affecting the implementation process of the co-alignment principle.

Hotel and Hospitality Management
Name of the Student:
Name of the University:
Author Note:

Answer 1
The coalignment principle suggested that the hotel would be able to
take competitive advantage if they identify the opportunities in the market by allocating
the resources through various competitive methods in the market. There were certain
driving forces such as environment, strategy choice, the structure and performance of
the firm which increased the competitiveness of this hotel. The management of the hotel
has failed to take the coalignment principle which was proposed by Olsen et al.
The customers who visited the hotel had to do various kinds of formalities before
taking a room in the hotel. They were attended by the staffs who are engaged in the
check-in department of the hotel (Efthymios et al., 2016).
The strategy choices that are chosen by the management are competitive and
this helps to identify the opportunities that are available in the hotel. The
assistant managers also helped in various kinds of promotion and thus this has helped
in increasing the awareness among the customers. The resources of the hotel are
based on the preassumed value of the various kinds of dimension. The performance of
the hotel is regarded as the final link of the hotel. This is measured both by performance
and behavioral measures as described in the case study. The competitive methods
implemented describe the performance strategy of the hotel.
The competitive methods comprised the resources of the hotel, the capabilities
and the core competencies which are driven by certain forces and thus this are driving
the changes in the environment. The structure of the hotel in the co-alignment principle
indicates that there are certain factors that are affecting the implementation process.

This relationship between the dimensions and the factors must be properly understood.
The performance of Arena Utopia is measured by financial and behavioural measures.
Thus, it can be said that the hotel has failed to implement the co-alignment principle.

Answer 2
Management of property is considered as a competitive aspect in this industry. It
is necessary to build the website of the company and this is important for attracting the
customers. One of the most important way to win the heart of the new customers or to
satisfy the existing customers is to address the needs and wants of them. The
customers had to wait for long hours or they had to book the room earlier so as to get a
room in the hotel. Though the hotel was located much closer to the airport, but the
delegates of some conferences has highlighted that the way of the hotel is too long.
Certain promotional strategies must be developed and this needs to be
implemented so as to attract more customers in the hotel. The front desk office staffs
tried to provide quick service to the customers (Pechlaner et al., 2014). However, the
hotel must improve its front desk service because there were only two computers which
were available and it took a long time to start up and run the system. The rates of the
rooms in the hotel are very affordable. However, due to increase in the revenue, the
hotel management must increase the rate so as to keep up the increasing cost.
The hotel does not have swimming pool and gymnasium and this is one of the
main drawback of the hotel. The lavish surroundings and the exceptional quality of food
and service are the main competitive strategy of the hotel. The services which are
provided by the hotel will help to keep the team organized and this is considered critical
for the hotel industry. Thus, it can be said that the hotel must develop so as to develop
the core competencies. It will also help in delivering quality service to the customers.

References
Efthymios, K. D., Konstantoglou, A., Thomas, F. A., & Folinas, D. (2016, June).
Marketing: Evolution in Green. In 4 th International Conference on Contemporary
Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece (p. 327).
Pechlaner, H., Bachinger, M., Volgger, M., & Anzengruber-Fischer, E. (2014).
Cooperative core competencies in tourism: Combining resource-based and
relational approaches in destination governance. European Journal of Tourism
Research, 8, 5.