An Analysis of Clientele Hotel's Room Division Operation Management

This report provides an in-depth analysis of the room division operations at Clientele Hotel. It begins by defining the concepts of accommodation and front office services, outlining the roles and responsibilities of various staff members. The report also addresses critical legal and statutory requirements, such as the Health and Safety Act and Fire Regulation Act, ensuring operational compliance. Furthermore, it examines the services delivered by the room division, including accommodation, housekeeping, and front office functions. The report also includes interior design and planning management of hotels, along with issues associated with management operations and a focus on income and yield management events. It explores sales techniques for revenue enhancement, the purpose of forecasting, and performance measure indicators to assess the success of the hotel's room division. The report concludes with recommendations for improvement, highlighting the importance of staff training and efficient service delivery to optimize profitability and guest satisfaction.

Room division operation
management
Table of Contents

INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1: Concept of accommodation and front office services.....................................................1
1.2: Role and responsibilities various persons:......................................................................1
1.3 Critical legal and statutory needs....................................................................................2
1.4 Services that are being delivery room division:...............................................................2
TASK 2............................................................................................................................................3
Covered in PPT.......................................................................................................................3
TASK 3............................................................................................................................................3
3.1 Importance of property interior and design:.....................................................................3
3.2 Critical evaluation of planning and management of hotel:..............................................4
3.3: Issues those are associated with management operations...............................................4
TASK 4............................................................................................................................................4
4.1 Income and yield management event...............................................................................4
4.2 Sales techniques which helps to promote and enhance revenue......................................5
4.3 Purpose of forecasting and information which helps to forecast about rooms.................5
4.4 Performance measure indicators.......................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Nowadays, there is a strong need s to assess all the aspects which are connected to the
room division. There are various things which are required to be considered so that the guest
could enjoy there journey in a most effective manner (Baily, 2013). This is the main
accountability of hotel staff and management to render entire needs which is desired by the
customers during investigating. In this report, a manager is required to be considered for forming
an adequate assessment of various problems which is being faced by “ Clintele Hotel”. In
addition to this, receptionist and other staff roles and responsibilities are described under this file.
Assessing of entire projects is assessed by checking legal and statutory laws which totally based
on the room division (Occupancy rate, 2018).
TASK 1
1.1: Concept of accommodation and front office services
This can be rightly stated that for handling their reputation, various hotels forms diverse
modifications in order to render optimum advantages over the other. For this aim, they are
required to be consider:
Accommodation : This is required to be known as those room or places which is served
by the hotel departments to diverse of their guest henceforth, stay for longer duration along with
the hotel. Solving diverse issues via concerns of diverse rooms, staff services and other one.
Front office: Cited hotel is located in the city of London. This is accountable for
rendering wide range of services to the travellers those are travelled to this specific hotel. This
covers:
 Housekeeping services: This is totally related to efficient work and company which is
concerned with operating a room and cleaning services or diverse respective region (May
and et. al., 2011). This is guaranteed that they will render high efficient facilities and
comfort to their guests.
1.2: Role and responsibilities various persons:
This can be assessed that each employee those are working in the hotel requirement to
render effective service as per their roles and responsibilities. Hereunder, some of them are
mentioned:
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 Offering better customer services: This is crucial to have a strong interaction along
with the guest so that they could solve their quarries in a most effective manner.
 Cleaning rooms: This is required to have higher efficient role of attendant of rooms to
form which will be clean adequately so that cited hotel guests would feel relax.
Roles and responsibilities of front office
Main benefits of implementing receptionist for meeting the travellers. In regards to this,
there are diverse kinds of roles that will be needed to be adhered by front office with relation to
respond entire incoming calls which is being asked from guest side.
1.3 Critical legal and statutory needs
There are diverse kinds of aspects which is required to be assessed as the managers of
Clientele Hotel. Specific rules and regulations are required to the adhered for operating their
operations in highly efficient manner. There are some of the statutory laws which are elaborated
as under:
 Health and Safety Act 1974: According to this Act, there are diverse obligations that are
linked with manager for secure adequate safety to their staff and guest working day and
night for enhancement of hotel. They are required to form use of specific safety measures
which calculation which will be helpful for adequate safeguarding to the customers.
 Fire regulation Act 1971: This would assure minimum safety regulation for means of
escape in case of any fire happen in hotel premises. This will replaced past fire safety
legislation which is being elaborated under fire regulation Act.
 Data Protection Act 1998: These kinds of acts will assure that information needs to be
reliable. This covers diverse obligation which would protect critical data of customers
those are concealing from one other parties.
1.4 Services that are being delivery room division:
As per the adequate analysis, this can be overviewed that room division of Clinetele
Hotel will required to be accountable for delivering critical services in relating to this particular
hospitality industry (Croson and et, al., 2013). There are diverse objectives which would be
entirely connected to occupancy of rooms and optimizing total earnings during the same point of
time. Some complex services of delivery which is being rendered by this specific hotel are
elaborated hereunder:
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 Rendering rooms along with restaurant facilities: They do have diverse multi-tasking
benefits which covers rooms, cuisine and another entertainment alternatives to their
consistent customers. There are specific accommodation benefits which are required to be
offered to the numerous guests.
 Room service operations: As per the Clienetele hotel of London that is connected for
delivering effective services by way blue train. They are required to be one of the major
service provider in relation to train services.
TASK 2
Covered in PPT
TASK 3
3.1 Importance of property interior and design:
Interior Design: This is crucial to attractive art of process of forming interior designing
of any rooms or the hotel premises. For this aim, an individual will be hired to decorate rooms so
that optimizing clients can be draw towards them (Fayol, 2016).
Objectives of interior design:
This would render highly effective valuable accommodation facilities to diverse guest
those are emerging for the first time.
Types of Frameworks:
 Designing lobby: This is essential for collecting to handle their first impression of guest
by offerings multi tasking facilities.
 Modification of guest room: This will deliver higher surprises to their customer like-
incorporating of employees as per with the lucrative services.
Element of design:
 Handling an adequate balance
 Scale of operations
 Unity and render harmonious connection
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3.2 Critical evaluation of planning and management of hotel:
There are few of crucial aspects which would be supportable in an efficient manner for
aiming of addressing accommodation services. There are few of them which are elaborated
hereunder:
 High speed WI-FI
 Automatic air conditioner
 Television
Monitory and handling rooms status: This is essential for managers of Clientele Hotal
to offer accommodation requirement of guests at the time of check in and out.
3.3: Issues those are associated with management operations
There are diverse problems which are linked with management and hotel sectors which
will emerge a great influences. Some of them are discussed hereunder:
Problems linked up with HR and Housekeeping:
 Training: This can be rightly assessed that due to lack of training to housekeepers that
can't with diverse expression on performance of hotels (Kerzner, 2012).
 Communication: This can be observed that due to an inadequate communication among
diverse staffs which can't cope up with diverse guests.
 Quality linen control problems: This is the main objectives of helpful of hotel to form
dependable and efficient quality system which would delivering higher valuable
emergence of the organisation.
TASK 4
4.1 Income and yield management event
Yield management: It is variable pricing strategy which is used by the management of
Clientele hotel to attain flexibility in their pricing policies (Bartlett and Beamish, 2018). Under
this, prices are decided on the basis of understanding and consumer behaviour to maximise their
occupancy and rooms revenue.
High demand tactics
 Need to adopt the policy where one room is not provided to group. It helps in creation of
high demand
 Provide discount offers to most visited guest. It helps in their retention
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 Makes policies tight which not allow customers about cancellation of their rooms without
any sufficient reason.
 While making policies regarding minimum period of stay in hotel need to consider many
factors which affects the interest of guests
 Adoption of reasonable prices which are consist with their competitors
4.2 Sales techniques which helps to promote and enhance revenue
Application of sales techniques helps in promotion of their existing services and enhance
their ability about earning of large number of profits. Such techniques are:
 Discuss up selling rooms: To improve their sales, there is hue requirement to understand
about current market trends and different preferences of customers (Lientz and Rea,
2016). Through providence of positive environment and innovative services.
 Customer loyalty schemes: It helps to build good image of hotel in market. Need to
follow government regulations.
 Other services: It refers about services like dinner, lunch, laundry etc.
4.3 Purpose of forecasting and information which helps to forecast about rooms
Purpose of forecasting
 Determination of the demand in market
 Formulation of strategies
 Improvement of exiting services
 Proper accommodation services
Information need to forecast about rooms
 Previous data of one year about guests visited to hotel
 Number of available rooms
 Rooms which need renovation
4.4 Performance measure indicators
There are many indicators like room occupancy percentage, average room rate and
revenue per available room helps in ascertainment of the success in context of accommodation
sales.
Room Occupancy percentage
= Number of rooms occupied/ Number of rooms available
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= 780/900=86.67%
Average room rate
= Rooms revenue/ Number of rooms sold
= $55000/780=$70.51
Revenue per available room
= Actual apartment’ profit/ Number of available rooms
= $55000/900=$61.11
CONCLUSION
It has been concluded from the above report that, Clientele hotel needs to provide
effective training to the staff members of rooms division which helps in providence of effective
accommodation services. It provides opportunity to earn large number of profits.
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REFERENCES
Books and Journals
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