Atura Hotel Analysis: Tourism, Hospitality, and Market Overview

This report offers a brief overview of Hotel Atura, established by Event Hospitality and Entertainment, focusing on its unique design-driven approach since its inception in April 2015. Designed by Nic Graham, the hotel emphasizes modern functionality, providing affordable services with the latest technology, including event and conference facilities, a creative menu, and complimentary Wi-Fi. With 128 rooms featuring amenities like telephones, coffee pod machines, and minibars, the hotel targets local visitors and tourists attracted to Melbourne, offering specialized facilities like the Brownstone Microbrewery. The market profile of the hotel is impressive, boasting a 4-star rating and positive customer satisfaction. The report also includes a local market analysis and references to Trivago and Atura's official website.

Introduction to tourism and hospitality
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Table of Contents
Part A...............................................................................................................................................3
A brief overview of Hotel............................................................................................................3
Local market analysis..................................................................................................................3
References........................................................................................................................................5
Appendix..........................................................................................................................................6
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Part A
The brief overview of Hotel
Atura Hotels are the ones which are established by the renowned brand event hospitality and
entertainment. They aim at providing the customers with unique experience and due to this, it
lies in design-driven hotels. This was established in the April 2015 and was developed by the
Amalgamated holdings limited and their managing director is David Seargeant. This hotel was
designed by Nic Graham in which modern functionality was given focus (Atura, 2016). It
provides affordable services with the use of latest technology and in this various facilities such as
events and conference are being offered with the creative menu and complimentary Wi-Fi.
Other features include free voicemails, car parking and free iMacs to be used. There are in total
128 rooms in which facility of telephone, coffee pod machine iron and hairdryer are provided as
complimentary. A minibar is also established so that visitors are not required to go to the bar
every time and this becomes convenient for them. The market profile of the hotel is very
impressive as it received various awards and has gained 4 rating in the market which shows that
customers are satisfied with the services that are provided by it.
Figure 1 Hotel rating
Source: (Trivago, 2018)
Local market analysis
The hotel provides various facilities and due to that its target market is from the local visitors and
the hotel guests. As Melbourne is an attractive place so there are the lot of tourists who visit the
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place and they also approach the hotel. They comprise of the targets in the hotel to which special
facilities are provided such as Brownstone Microbrewery which is opened on the lower ground
of the hotel.
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References
 Trivago. (2018). Atura Dandenong ex Chifley Doveton. [Online] Trivago. Available at:
https://www.trivago.com.au/melbourne-44314/hotel/atura-dandenong-ex-chifley-doveton-
1320059. [Accessed on: 15 April 2018]
 Atura. (2016). Atura Hotels – a very different approach. [Online] Atura. Available at:
https://www.aturahotels.com/wp-content/uploads/2016/05/Press-Kit-Introducing-Atura-
Dandenong-by-Atura-Hotels.pdf. [Accessed on: 15 April 2018]
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Appendix
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