Strategic Analysis of Dormir Y Roncar Hotel's Tourism Management

This report provides an analysis of Dormir Y Roncar Hotel's tourism management strategies, focusing on distribution, pricing, product, and promotion. The hotel employs a combination of direct and indirect distribution channels, including online travel agents and its own website. Its pricing strategy emphasizes affordability, utilizing penetration pricing to attract customers. The hotel focuses on providing high-quality services in a comfortable atmosphere, with attractive nearby locations. Promotion relies on visitor experience, word-of-mouth publicity, digital marketing, and social media platforms. The analysis concludes that Dormir Y Roncar's effective management and comfortable services attract a significant number of older consumers, leveraging online platforms to enhance its presence in the marketplace.

Tourism
Management

Table of Content
Distribution
Pricing
The Product
Promotion

Distribution
 Dormir Y Roncar is an all-inclusive 2 star hotel that offer relaxing as well as
comfortable atmosphere to customers. It has been identified that respective mainly
attract older guests and offer daily shuttle services in additional cost. In addition to
this has been identified that Dormir Y Roncar take advantage of effective
distribution strategy in order to sell and offer room facilities to customers through
various channels it include in-direct channels such as online travel agent and direct
channel like Hotel website.

Pricing :
 Dormir Y Roncar from Tenerife mainly emphasise upon providing their services and
facilities in affordable and reasonable price place in order to sell their facilities and
services successfully in market segment and attract large base of customers. It has
been identified that in order to select best pricing strategy management of hotel
determine unit price for the product discounts, terms of delivery, pricing policies,
strategies, credit, competitive price, credit policy payment and other factors. With
the help of Penetration pricing strategy Hotel attract more number of customers
and promise to deliver a new kind of Hotel experience.

The Product
 Hotel guarantees customers to serve them with high quality services in a comfortable
atmosphere with attractive nearby location such as beaches are to be found within a 5 to
10 minutes drive from the hotel and other attractive eye catching experience. This hotel
serves customers in an effective manner. In addition to this chefs and owner of Dormir Y
Roncar serve customers with excellent menu, traditional Spanish furniture and fully
furnished room. It has been identified that products are basically segregated into three
levels that are core products exporting products and facilitating products

Dormir Y Roncar from Tenerife mainly focuses upon visitor experience word of mouth
as publicity. In addition to this has been identified that Hotel provide a wide range
of premium services to customers and undertake advantage of digital marketing as
well as promotional sites that include social media platforms like Twitter,
Facebook ,YouTube and more. This hotel attracts customers with best services and
makes significant investment in sustainability strong social media image and CSR.
Promotion

Cont…
 Thus, according to the above analysis of Dormir Y Roncar promotion, pricing and
distribution elements it has been identified that with the help of effective
management and comfortable services this hotel attracts number of customers in a
well define and effective manner. Dormir Y Roncar undertakes advantage of
efficient Hotel marketing strategy in order to influence attention of a number of
older consumers. It has been underlined that Dormir Y Roncar aware customer by
different online platforms and provide creative and a local tourist in their services
which enhances their effectiveness in marketplace.

Thank
You