Report: Team Leadership for Hotel Marketing Strategy Development

This report reflects on the experience of managing a team to develop a marketing strategy for a hotel within a tight four-hour timeframe. It highlights the challenges faced, including team conflicts, and the application of the Blake Mouton managerial style, specifically the 'Team Leader' approach, to improve team performance. The report concludes that the team leader approach fosters participation, teamwork, flexibility, and inspiration, ultimately enhancing efficiency and resolving workplace conflicts through increased transparency, accountability, and commitment. References to relevant books and online articles are included to support the analysis.

Report

INTRODUCTION
The current report comprises of the reflection of the experience based on the work
assigned by my manager to set up, create and manage the team to complete a project based on
suggesting effective marketing strategy for a hotel. It has been seen and analysed that managing
a team is a difficult task and setting effective communication and coordination among work is
required that has been further discussed in the current report.
Within my workplace, I was asked by my manager to create and manage a team to complete
a project The project was based on suggesting the strategy to improve the marketing of the hotel
for which a time of only 4 hours was given. As only a small period of time was allowed had to
work quickly and would not receive any extra pay for completing this project. Conflicts and
chaos among the team members had been faced by me as a manager which negatively impacted
the productivity of the team members and efficiency level of the project. Thus, adoption of an
effective management style was needed (Williams-Thompson, 2021).
On the basis of the article on The Blake Mouton managerial style, I decided that making use
of the ‘Team Leader’ approach (Blake Mouton, as cited in Make a Dent Leadership, 2021) was
most appropriate and suitable in the current situation. ‘Team Leader’ management means a
person who provides guidance, instruction, direction and leadership to a group of individuals (the
team) for the purpose of achieving a key result or group of aligned results (Blake Mouton, as
cited in Make a Dent Leadership, 2021). The adoption and use of the team leader approach as a
manager supported the achievement of high performance work through creating a higher level of
dedication in the members. The team leader approach supported me as I made some suggestions
for my team, that are based on proper discussion and adapted together. Further the division of the
work among team member has been also based on their strengths. Further, I also asked if they
needed help as they carried out setting up the marketing plan. Along with this, the team leaders
approach also supports open mindedness and flexibility within me while performing the job role
of manger that supports better interaction and connection within the team members based on
trust and inspiration to achieve higher level of performance (Marotz, 2021).
Thus, an analysis and conclusion can be made that the team leader approach supported the
higher level of transparency and accountability based on the feeling of higher commitment and
loyalty that helps in resolving the issue of workplace conflicts.
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CONCLUSION
Based on above report, a summarisation can be made that the ‘Team Leader’ approach of
the Blake Mouton managerial style supports higher performance and efficiency within the
workforce. It has been concluded that adoption of the team leader approach creates a higher
degree of participation and team work along with flexibility and inspiration that ensures
improved efficiency level.
References
Books and online
Marotz, L., 2021. Early Childhood Leadership: Motivation, Inspiration, Empowerment. Rowman
& Littlefield.
Williams-Thompson, S.V., 2021. From Team Member to Team Leader: The World of Church
Volunteers (Doctoral dissertation, Saint Mary's College of California).
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