Marketing Strategies for the Hotel Industry: A Comprehensive Report

This report examines the marketing strategies within the tourism industry, with a specific focus on the hotel sector. It begins by identifying the Ramada Prince George as a top hotel, highlighting its services and amenities. The report then delves into the importance of marketing plans, emphasizing their role in business development, resource allocation, and achieving measurable objectives. It explores the impact of word-of-mouth, discussing factors like YouTube, family and friends, and Instagram that influence customer perceptions. The analysis includes the benefits of a strategic marketing plan, such as its role in advertising, audience targeting, and cost savings. The report concludes by reiterating the significance of marketing plans and positive word-of-mouth in driving the success of hotels within the Prince George area.

Running head: MARKETING THE TOURISM INDUSTRY 1
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MARKETING THE TOURISM INDUSTRY 2
Executive summary
The historiography dedicated to tourism has emphasized how some socio-economic evolutions such as
urbanization, mechanization of transport or the advent of leisure time in society have supported pleasure
trips and therefore the development of the hotel industry. The industry has significant impact on the living
style of the people. In this document, the best hotel in Prince Gorge is identified. Moreover, some of the
best values offered by the products in the hotel industry to customers have been thoroughly discussed.
Furthermore, the documents briefly elaborate the importance of having marketing plan the hotel industry.
Additionally, factors affecting the word out mouth have also been vividly discussed. It is imperative for
the industry to have effective marketing plan .The plan is normally required when seeking funding from
various organizations to advance the business as well as to have effective measurable objectives for our
hotel industry.

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Table of contents
Introduction………………………………………………………………………………………………..3
Hotel nomination...........................................................................................................................…...........3
Word-of-mouth…………………………………………………………………………….………............3
Marketing plan ….........................................................................................................................................4
Advertisement…………………………………………………...................................................................4
Conclusion………………………………………………………………………………………………….5
Reference ……………………………………………………………………………………..……………6

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Introduction
Most hotels in Prince Gorge are known to offer most of the entertainment services alongside their
products and other services to attract more customers. However, the type and quality of entertainment
services they offer varies from one hotel to another. This document identifies the best hotel in Prince
Gorge which is believed to offer the best services ever. The marketing plan is a systematic and
disciplined excised used to develop strategic plans to help day to day operation of the business. Having
good marketing plan will help in building the foundation of the business and the brand. It helps the
company to have a clear focus on the available resources and to have a strategic plan for the growth and
success of the business. The restaurants can also utilize the word of mouth to attract more customers in to
their business.
Hotel nomination
The best hotel that I would nominate if I were in the jury is the Ramada Prince George. This
prestigious hotel offers a wide variety of best services and products. It not only offers quality products
and services but it also offers them at the lowest price compared to other competitors. Furthermore, the
prestigious hotel provides a breath of fresh air in the heart of downtown, just steps away from the city's
civic center. Moreover, the management team and all the staff members in this company make comfort
and convenience as the main objective, where you will feel like royalty from the moment you arrive
(Bagneris, 2018). The hotel has been surrounded by premier destinations such as Prince George Golf and
Curling Club, Northern Lights Estate Winery, and Railway and Forestry Museum on the other side of the
hotel. I think this is the best place to spend your time in Prince Gorge, since it offers an enjoyable inviting
atmosphere for the rest of your stay in the hotel, no matter how you decide to spend your day, unwind in
spacious hotel rooms with either a king or two queen beds.
Another reason that convinces me to nominate this restaurant is the numerous availability of an
array of thoughtful amenities such as complimentary free high-speed Wi-Fi and an indoor saltwater pool.

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Furthermore, the hotel has put into concern the comfort of all quests by including more features such as a
fully equipped fitness center and nine meeting venues into their facility. Additional amenities have been
included such as ergonomic desks, mini-refrigerators, Keurig coffee makers, and flat-panel TVs. In
addition to comfort and convenience, the hotel has also ensured security for all guests. The company has
numerous guards who do parking lot checks every evening and also staff themselves does random patrols.
Moreover, the company has numerous reward programs to appreciate the loyalty of members.
Some of the reward programs offered by the company accommodate both business and leisure members
who often visit major cities in the United States, Europe, Asia, and Canada. Normally, program members
will earn points on expenses at participating in the hotel, including on-site dining and spa charges.
Furthermore, the members can earn additional points if they make purchases using the following cards:
Visa's Prince - cards or Starwood-affiliated credit cards. Program members can use the earned points for
nightly stays, airport lounge access and flights, purchases, room upgrades and other unique experiences,
such as concerts and sporting events, and so forth (Li, 2018). Furthermore, the company is devoted to
offering an equal opportunity to all employees, and always committed to hiring a diverse personnel and
sustaining an inclusive culture. Ultimately, the company does not discriminate on the basis of disability,
race/ethnicity, or any other basis protected under federal or local law.
Word-of-mouth
Word –of- mouth is what happens when a customer talks about a business, and it can either have
positive or negative effects. In the restaurant, there are numerous factors that can affect positive or
negative word-of-mouth. It is speculated that word-of-mouth is sometimes stronger than using ads to
market the business (Yang, & Mattila, 2017). These is because when someone tells a friend, family
member, or even their colleague about a restaurant and how tasty the food is, there are high chances of
them to trust a message or opinion from the person than from the ads, not because they may have the

MARKETING THE TOURISM INDUSTRY 6
same taste in food, but because they believe that he/she has no reason to lie to them. However, there are
various factors that can affect positive or negative word of mouth. They include:
YouTube: It is one most factor that affects word –of –mouth. Many people often go to a new
hotel because they learned about the hotel from the YouTube, that recommended the hotel due to its
quality of food at an affordable price (Markovic, Iglesias, Singh & Sierra,2018). According to the new
research, the statistics indicate that word-of-mouth has grown exponentially especially on social media
such as YouTube. It is believed that YouTube can influence the perception of the targeted audience and
change them drastically to like the opinion. It is believed that people tend to trust the opinion or message
from the YouTube due to a high number of hits the video receives regarding the content of the video.
Often, when bloggers share a positive experience or opinions regarding the quality of products and
services, tend to increase the credibility of the company, hence increasing a new number of customers.
Another factor is Family and friends: This is also a classical and most appropriate and effective
way to affect positive or negative. Often people will tend to trust the message or opinion from the family
and their surroundings. They believed that information from their family members is genuine and suitable
to meet their desire. Additionally, Instagram is another factor that affects the word of mouth. It is always
believed that what you eat, you must first “eat with eyes,". Therefore, some of the messages concerning
the restaurant food has been aired through Instagram. Normally, most of the people post their selfie that is
inclusive of delicious food to attract the attention of the viewers. the
last factor but not least is the blogs - blogs have been frequently used by many people to express their
views concerning certain products from a certain restaurant. Most of the bloggers are on Instagram but
they usually write an entire review of the restaurant from the food, to the decor, the atmosphere and price.
Then they end their blogs with comments regarding the quality of the products.

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Marketing plan
The marketing plan is a systematic and disciplined excised used to develop strategic plans to help
day to day operation of the business. Having a good marketing plan will help in building the foundation
of the business and the brand. It helps the company to have a clear focus on the available resources and to
have a strategic plan for the growth and success of the business. Furthermore, the plan gives us control
over our business. It helps in running a day to day business operation as well as avoiding future
uncertainty. The set target and the milestone in the marketing plan help in allocating resources and
budget as well as managing the performance of all employees and their marketing efforts, co-ordinates
activities which can enhance the attainment of the goals, and minimize weakness and threats in the
business. The marketing plan has been advocated to minimize the risk of failure by reducing the possible
adverse consequences due to unfavorable circumstances. Additionally, the market plan enhances
coordination within the company. It not only promotes a comprehensive view of the organization but also
acts as a process of communication between various departments in the organization. Moreover, the
planning process helps the company to identify the major factors that may affect the growth and success
of the business. The plan is normally required when seeking funding from various organizations to
advance the business as well as to have effective measurable objectives for our company.
Advertisement
Marketing plan plays a vital role in advertising products and services to the target audience.
Marketing plan development process helps to: identify the target audience and to have clear view on what
the audience needs; identify the existing and potential competitor`s strength and weakness and knowing
what the target audience think about the competitors ; identify strategic way on how to reach the target
audience easily; and to set specific and effective measurable objectives for the business operation (Dost,
Phieler & Haenlein, 2018). A strategic marketing plan helps to develop products and services in our
company to meet the requirement of the customers..

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A good marketing plan promotes consistency within the business. It helps the business to have
consistent operation across the seasons, by identifying what the business needs to accomplish for the year
at a specific timeframe for making it happen as required. It ensures that the business is staying consistent
with the campaigns and advertisement (Fine, 2017). Additionally, it will also help the business to relay
important messages to the target audience in a concise and purposeful manner. Having a marketing plan
in place will help the business to create a good schedule for the year that will help the business to meet all
necessary requirements and deadlines for the marketing strategies.
Furthermore, marketing plan help to save time and money during advertising and campaigning
process. Developing a good marketing plan often takes some extra time and work, but once it is ready,
then it will provide significant support to the business by keeping the business on schedule, avoiding
wasted time and efforts as well as preventing the speed of more money on unnecessary events. By
creating a written strategy ahead of time, will help the advertisement team to draw their focus only on the
major targeted audience as well as identifying materials and resources that can be reused to save time and
money.
Conclusion
In conclusion, the Ramadan Prince Gorge hotel tops in the Prince Gorge due to its quality
products and services. The enjoyable inviting atmosphere, availability of amenities such as ergonomic
desks, mini-refrigerators, Keurig coffee makers, and flat-panel TVs has attracted more customers in the
company. In addition to comfort and convenience, the convenient security offered for all guests in the
hotel has improved credibility of the company. The four main factors that affect the positive or negative
word of mouth discussed above have been major utilized in the restaurant industry to improve the
business. Therefore, if the industry utilized the word of mouth appropriate, then it is more likely to draw
the attention of more customers. Additionally, the restaurant industry needs to effectively utilize the
marketing plan to improve its daily operation as well as saving time and money. The marketing plan has

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been advocated to minimize the risk of failure by reducing the possible adverse consequences due to
unfavorable circumstances. Additionally, the market plan enhances coordination within the company.

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References
Fine, S. H. (2017). A Generic Social Marketing Plan. In Marketing the Public Sector (pp. 289-300).
Routledge.
Dost, F., Phieler, U., & Haenlein, M. (2018). Integrating Seeded Marketing Campaigns into the
Marketing Plan. In 47th EMAC Annual Conference.
Markovic, S., Iglesias, O., Singh, J. J., & Sierra, V. (2018). How does the perceived ethicality of
corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of
empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148(4), 721-
740.
Yang, W., & Mattila, A. S. (2017). The impact of status seeking on consumers’ word of mouth and
product preference—A comparison between luxury hospitality services and luxury goods.
Journal of Hospitality & Tourism Research, 41(1), 3-22.
Li, Q. (2018). Lhasa City’s Formation and Multiple Historical Factors. In The Evolution and Preservation
of the Old City of Lhasa (pp. 31-56). Springer, Singapore.
Bagneris, J. (2018). Exceptionally Black New Orleans: Public Policy, Memory, and Ritual in “The City
that Care Forgot” (Doctoral dissertation, Vanderbilt University).