Analyzing Front Office Communication for Hotel Operational Success

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Added on  2023/01/18

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This report analyzes the crucial role of communication between the front office and other departments within a hotel, specifically using the Four Seasons hotel and resort as a case study. It explores the interrelationships between the front office and departments like Marketing and Sales, Housekeeping, Food and Beverage, and Human Resources. The report emphasizes how effective communication facilitates efficient guest management, room service, and staff coordination, ultimately contributing to enhanced guest satisfaction and increased organizational profitability. It highlights the importance of information sharing, such as guest histories, room availability, and staffing needs, to ensure smooth operations and positive guest experiences. The conclusion stresses that strong communication links are vital for operational success and maintaining a competitive edge in the hospitality industry, recommending that hotel management prioritize and foster formative communication channels between all departments.
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Prepare a report by analysing
how communications between
the Front Office
and the other departments of
hotel to execute operations
successfully. How
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INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
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INTRODUCTION
In a Hotel there are different types of department who perform their role and responsibility
towards a common goal. All these department co-ordinate their functions in order to provide best
effective guest services such as managing guest, reserving accommodation, handling guest mail,
managing guest account and personalized guest services (Amelia, 2018). Thus, in this
communication play key essential role as to smooth out the efficiency of these functions in order
to increase workplace productivity. Present report has been conducted on Four Season hotels and
resort. Organisation performs their operations in hospitality industry with different types of
department in order to satisfy customers. In this report formative discussion has been made on
interrelationship with front office a hotel with other departments.
MAIN BODY
Interrelationship with front office and other departments
MARKETING AND SALES DEPARTMENT
Both marketing and sales department basically relies on front office in order to provide
data on guest histories and details of concerning each guest visit. Further it has been identified
that some of the information which is gathered is mainly based on frequency of allocation of
sleeping rooms code, corporate affiliation and special need. Front office hold the most important
role in order to make first impression on public and further fulfil request of guest in best
effective manner guest history act as a most essential resource for sales and marketing
department as the help of this they can select appropriate advertising media conduct promotion
and prepare mailing labels does in this front office all the most important role in order to keep
the starter base inaccurate and safe in this communication between front office and marketing
and sales department play a vital link with the help of veg satisfactory services to guest can be
provided in best effective manner
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HOUSEKEEPING DEPARTMENT
Front office and housekeeping is also one of the two most important departments in hotel.
Housekeeping department of four season relies on front office regarding to housekeeping room
service and report on availability of the room for immediate guest occupancy. In addition with
this with the help of proper communication Housekeeping and front office department can have
detail of potential number of Guest registered in hotel request for security concerns and further
able to provide immediate services to guest in order to satisfy them in best effective manner.
With the help of communication in between these two departments Hotel can effectively able to
serve their guest and can increase their loyalty towards organisation.
FOOD AND BEVERAGE DEPARTMENT
Front office and food and beverage departments is one of the most important department
in a hotel thus, it is essential to have communication as it is essential to serve guest in well
defined manner. Food and beverage department relies on front office in order to provide house
count, estimated number of Guest and other activities. With the help of this they can able to
perform the services related to offering food and beverage facilities to hotel guest. While with
the help of food and beverage department services front office can able to attract attention of
customers towards exotic food services that has been provided by Hotel. This significantly
impact on increasing profitability of Organisation in best effective manner.
HUMAN RESOURCES DEPARTMENT
Both human resource and front office department within Four season Play key essential
role in order to offer satisfactory guest services. Human Resource Department rely on front
office in order to gain information related to appointing potential employees in all departments.
In addition with this, this department also ask front office to screen job candidate with the help of
this Human Resource Department can effectively able to conduct training of employees in a well
defined manner. While front office department relies on HRM department of Four season as to
fill vacant job vacancy with skilled and potential candidate. With the help of this hotel can
effectively able to serve the guest in a well defined manner.
Importance of communication for Hotel Operations
It has been identified that healthy and formative form of communication within front
office and other department Four Season play most important role in order to Foster mutual trust
and a sense of cooperation between staff members with the help of which organisation can
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effectively able to serve their guest. It has been further identified that front office communication
with other department of Hotel can make or break the guest stay at hotel. It is one of the most
important responsibilities of front office to sell Hotel accommodation this department is the
major driving force of revenue for hotel (Dinh, 2018). With the help of this communication
between front office and other department best possible care services can be offered by hotel
with the help of which hotel can increase their brand loyalty and image within Marketplace. In
addition with this it has been identified that this communication not only offer satisfactory
services to customers but can also increase their loyalty towards organisation with the help of
which overall productivity and profitability of organisation can be increased in a significant
manner. Thus, it is essential to maintain communication link between all departments and front
office of four season in order to so guest in a well defined manner further it has been evaluated
that it is essential for Hotel Management to ensure that there is formative communication in
between front office and other department of hotels with the help of which execution of activities
and functions within hotel can be done in a well if define Manner.
CONCLUSION
As per the above mentioned reported has been concluded that, there are different type of
departments within hotel those who operate the functions in a coordinating manner in order to
provide guest services in best effective manner. In this communication act as a vital element with
the help of which all the roles and responsibilities of different departments can be effectively
executed towards a common goal, which is to increase profitability of Organisation. In addition
with this it is essential to maintain communication with front office with other departments of
Hotel as to offer services to guest in best effective manner. With the help of this organisation can
able to increase productivity and profitability of Organisation in best effective manner.
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REFERENCES
Books and Journals
Amelia, R., 2018. THE DIFFICULTIES FACED BY BUSINESS ENGLISH APPRENTICES IN
CHARGE AT FRONT OFFICE DEPARTMENT (Doctoral dissertation, University of
Muhammadiyah Malang).
Dinh, T., 2018. Front Desk Development Hanoi Hilton Opera House.
Faisal, M., 2018. How to increase efficiency of Front Desk using holistic approach: Case: Hotel
X.
Shin, H., Perdue, R.R. and Kang, J., 2019. Front desk technology innovation in hotels: A
managerial perspective. Tourism Management, 74, pp.310-318.
Najafi, A., 2019. Comparison between staff outsourcing and in-house staffing in food and
beverage operations at hotel Kämp.
McLaughlin and et. al., 2018. Uniform communication protocols for communication between
controllers and accessories. U.S. Patent 9,979,625.
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