Room Division Operations: A Comparative Analysis of Two Hotels

This report provides a comprehensive comparative analysis of room division operations, focusing on two prominent hotel chains: Holiday Inn and Premier Inn. The report examines various aspects of their operations, including the structure of their room division departments, the types of facilities offered, room availability, and pricing strategies such as rack rates and discount policies. It delves into the check-in and check-out processes, marketing offers, and the impact of customer choices on hotel business. The report also highlights the differences in room rates and additional services provided by each hotel. Furthermore, it offers suggestions for improvement for both hotels, based on the analysis of their current practices. The conclusion emphasizes the importance of focusing on guest requirements, including discount policies, room rates, room availability, and handling guest complaints to ensure effective business operations in the hospitality sector. The report concludes that understanding customer needs is crucial for success in the hotel industry.

Rooms Division
Operations

Table of content
Introduction
Information of room division department
Check in and check out process
Room rates
Marketing offers
Discount policy
Effect of certain choices
Suggestions
Conclusion
References

Introduction
Room division operations are performed by hospitality sector
companies to analyze the availability of room in the hotel. It is
very important to render best services to the guests. Two different
hotels are taken in this presentation to compare their room division
activities. These are Holiday Inn and Premier Inn. For this purpose
room's availability, rack rate, check in/out process, rates of room,
marketing offers, discount policy and room pricing.

Information of room division
department
Holiday Inn is chain of hotels which are operating business all around the
world. Room division department of the company manages all the
activities in appropriate manner so that all the operations can be
executed in appropriate manner. The another organisation which is
selected is Premier Inn which is one of the largest hotel brand of UK.

Continued...
Holiday Inn Premier Inn
Different types of facilities are
provided by Holiday Inn which
includes pool, breakfast, fitness
centre, easy to reach, good services
and air conditioned rooms.
On the other hand Premier Inn
provides services such as great
rooms, free parking, tasty food etc.
There are 80 rooms in Holiday Inn. In Premier Inn there are 60 rooms.
Holiday Inn offer discounts to the
clients if they regularly visit the
hotel.
Premier Inn reward its customers
with the help of member ship card.

Continued...
Holiday Inn Premier Inn
In rooms of Holiday Inn offer hair
dryers, King size bed, free break
fast, air conditioner etc. services
are provided.
Premier Inn provides different
services such as King size bed,
coffee making facility, iron, hand
dryer, remote control T.V.
There is no rack rate in Holiday Inn
because the discount is not
negotiable by the clients.
There is a rack rate of Premier Inn
because the managers provide
chance to the regular customers to
negotiate the discount of room to
retain them.

Check in and check out process
In Holiday Inn and Premier Inn same procedure for check in and check
out is followed. The things that vary are as follows:
Holiday Inn Premier Inn
In Holiday Inn the check in time is
3 P.M. And check out time is 11
A.M.
In Premier Inn check in time is 2
PM and check out time is 12 Noon.
All the guests are required to have
an identity card to show that they
are adult.
Individuals below 18 are not
allowed to stay in the hotels
without their parents.

Room rates
In Holiday Inn and Premier Inn rates of rooms vary due to some services.
Holiday Inn Premier Inn
Average room rate of Holiday Inn
is 129 Pounds.
Average room rate for a day of
Premier Inn is 104 Pounds.
Rates are varying because of some
additional services that are offered
by Holiday Inn. These are
breakfast, gym, pool etc.
These services are not provided by
Premier Inn that's why its room rate
is lower as compare to other hotel.

Marketing offers
Holiday Inn Premier Inn
In Holiday Inn marketing manager
focus to online marketing in order
to enhance visibility of the hotel.
The marketing manager of Premier
Inn focuses less on online
promotions but try to get mouth
publicity from customers by
offering them good discounts.
It helps to attract large number of
customers and operate business in
effective manner.
It helps to establish good market
image.

Discount policy
Holiday Inn Premier Inn
In Holiday Inn discount coupons
are provided to guests so that they
can redeem them on their net visit.
The managers of Premier Inn
provide discounts to the regular
customers as well as new visitors in
order to establish a good image in
their mind.
The percentage of discount of room
rate is not negotiable in this hotel.
The rates of discounts are
negotiable by the regular clients as
the hotel staff is willing to retain
them.

Effect of certain choices
Choices of customers affect the business of hotel. Some of them consider
prices, some focus on facilities and others analyze the reviews while
booking the hotel.
Holiday Inn Premier Inn
As the room price of Holiday Inn is
very higher as compare to Premier
Inn due to its facilities and good
visibility on websites.
The price of room is Low in the
hotel that helps to attract large
number of customers.
The customers who are willing to
enjoy different facilities such as
pool, gym etc. book Holiday Inn.
The clients who only wants to stay
at hotel and does not consider any
facility book Premier Inn.

Suggestions
By analyzing both the hotels, different suggestions have been
provided to them. All the recommendations are as follows:
Holiday Inn Premier Inn
Holiday Inn should try to manage
its hotel rooms in appropriate
manner so that its room
availability can be increased. It is
very important for the hotel staff
to focus on complaints of the
guests and resolve them in
appropriate manner.
It has been suggested to Premier
Inn to add some facilities so that
guests may enjoy staying there.
Premier Inn should analyze that its
staff members are cooperating
with the guests or not by taking
feedback from them.

Conclusion
This presentation concludes that for all the hospitality sector
organizations it is very important to focus on requirements of
guests and then provide them appropriate services. The factors that
are required to be focused by hotels are discount policy, rack rate,
availability of rooms, their rates and complaints of guests. If all of
them are taken in to consideration by the room division
management team then it can help to run the business effectively.

References
Rapport, L. and Northwood Jr, A., 2015. Rendezvous with
Destiny: A history of the 101st Airborne Division. Pickle Partners
Publishing.
Feng, C., Feng, D. and Loh, T. P., 2014. Rhodium (III)-catalyzed
olefinic C–H alkynylation of enamides at room temperature.
Chemical Communications. 50(69). pp.9865-9868.