Hotel Chain Recruitment for Skills: A Business Development Report

This report provides an overview of hotel chain recruitment, focusing on the InterContinental Hotels Group (IHG) and its operations. It examines the various sectors within the hospitality industry, including lodging, food and beverages, travel and tourism, and entertainment. The report delves into franchising and licensing within the hotel industry, highlighting their importance for business expansion and compliance. It analyzes the impact of global growth and franchising on the hospitality sector, discussing cultural exposure, technological advancements, and profitability. The report references key industry statistics, such as the contribution of UK hospitality to gross receipts and investments, and provides insights into the significance of skills in the recruitment process for hotel chains. The report is a detailed analysis of the hotel industry.

HOTEL CHAIN RECRUITMENT FOR SKILLS
Different sector of Hospitality sectors and different
types of business inwhich it operates in
Lodging- Accommodation: This is that sector of
hospitality industry which Is offered by resorts and
hotel. Accommodation is itself a big sector where the
high quality services are being offered for living to
people. It is really important for a person as one
needs to stay some or the other where when they are
travelling to another city or nation.
Food and Beverages: This is another sector where
food is being provided to people by restaurants or
Hotel. This sector can be adopted by any of the
following establishment where quick service
restaurants, catering businesses and full service
restaurants can be covered at most. In context to
London Park Lane, there is a different section of food
and beverages which is provided to the customers.
Because of the fast and being most popular and growth
of Food service establishments across the world, many
industry professionals consider full-service restaurants
an entirely separate category of the hospitality
industry. This is because people will always look
forward to food, and many choose to try local cuisines.
Travel and Tourism: It is the biggest sector where
the services are being provided by way of trains,
airlines or ships. There are many people who thinks
that tourism is the synonym of Hospitality industry but
the fact is that it is one of the sector of in this industry.
In this sector the business is not being provided for
only travelling but other than that different innovation,
strategies are being followed to make the services
more strong. This provides help to those who have
need for Travelling for the purpose of education,
holidays or entertainment. There are various travel
agencies which have tied up with Intercontinental
hotel London Park Lane. This helps in expansion of
the business of Hotel.
Entertainment industry: This is also the most
important and key sector of hospitality industry. In this
majorly different activities and services are being
provided along with the restaurants or hotels. Like
Bars, clubs, gaming all are being given and provided
to the customers so that they can enjoy more and have
a good time London park Lane has also major of these
services which is enjoyed by the people. The lodging
industry is a more than $155 billion industry that
includes approximately 30,000 properties with almost
five million guestrooms.
Impact of global growth and franchising pn Hospitality industry
Annual growth in global hotel rates -
The global growth or globalization refers to a trend towards a More integrate
global economic system. This global growth has a major impact on each and
every industry, it can be political, economic, legal, technological or cultural.
In context to hospitality industry global growth has the following impacts –
Exposure to different cultures – Hospitality industry needs todeal with
different types of cultures while expanding itself globally. It has a major
influence on its business activities,functions and policies as culture is an
essential element to be considered in order to attract customers.
Advancement of technology. - Expanding from a underdeveloping country
to a developed country help a hospitalit yorganisation to obtain better
technology and use it for effective functioning.
Increase profitability – Global growth is also playing a majorrole in
increasing the profitability of hospitality industry. Theglobalisation leads to
enhanced market size and opportunity toincrease customer base. This
ultimately helps in increasingsales and profit of the organisations in
hospitality industry.
In UK hospitality contributed:
£39 bn in gross receipts in 2017, £18 bn in exports-£10 bn in
investments (UK HOSPITALITY.ORG.UK)
IHG: Intercontinental Hotels Group is the largest hotel
company on the planet, boasting the most rooms (in excess
of 666,000) in all of its combined hotels.
Franchise fee: $50,000
investment: $5,000,000 - $100,000,000
IHG, (InterContinental Hotels Group) is a global organization with a
broad portfolio of thirteen hotel brands that operates hotels in three
different ways - as a franchisor, a manager, and on an owned and leased
basis. Franchising is the largest part of our business, with over 4,450
hotels under franchise agreements. The franchisee owns the hotel and is
a licensee of our brands. Additionally, 904 hotels operate under a
Franchising and licensing
Licensing : In hospitality industry it is compulsory
for every hotel to take license for running the
business. In present cited Hotel also the license has
been taken for the purpose of operating the business.
These license in issued by the authorities after
considering all the rules and laws that hotel is
complying or not.
Franchising
It is a way to expand the business of Hotel where the
Hotel can expand the business by giving its franchise
to some other person. This is done after complying
all papepr requirements and it is compulsory for the
person who ias taking franchise to run the business as
per the proper working laws.
REFRENCES
Alon, I., Ni, L. and Wang, Y., 2017. Examining the determinants of hotel
chain expansion through international franchising. International Journal
of Hospitality Management, 31(2), pp.379-386.
Bailly, F. and Léné, A., 2018. The personification of the service labour
process and the rise of soft skills: a French case study. Employee
Relations, 35(1), pp.79-97.
Hossain, T., 2017. Human resource management practices recruitment,
training & benefits: a study on Radisson Blu Dhaka Water Garden
Hotel.