Detailed Marketing Plan for Hotel Relais and Chateaux Expansion

This report presents a marketing plan for Hotel Relais and Chateaux, a privately-owned hospitality company. It outlines the company's overview, marketing mix (product, place, price, promotion), SWOT analysis (strengths, weaknesses, opportunities, threats), and PESTLE analysis (political, economic, social, technological, legal, environmental factors). The plan emphasizes customer value and engagement through digital technology, including website development and social media marketing. The conclusion highlights the importance of marketing planning for market analysis and attracting customers, referencing relevant academic sources.

MARKETING PLAN

TABLE OF CONTENT
 INTRODUCTION
 COMPANY OVERVIEW
 MARKETING MIX
 SWOT ANALYSIS
 PESTLE
 CUSTOMER VALUE AND ENGAGEMENT
 USE OF DIGITAL MARKETING
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing plan is a document that lays out marketing efforts of a business for upcoming
period as well as for a year.
 It mainly outlines the advertising activities, marketing plan for the period. Moreover, the
present report is based on Hotel Relais and Chateaux is privately owned hospitality owned
by AA red star company

COMPANY OVERVIEW
 Cliveden is an English country house and
estate in the care of the national trust in
England.
 Along with this, the organization provide
luxury services to their customer such as Spa,
Tennis and Gym with accommodation as
well as food and beverages.

MARKETING MIX:
 Product: The company is currently offering
services like luxury suit, holiday package,
dinning and wedding services.
 Place: The company will be opening their
new branch in tourist place of UK
 Price: The company will be adopting for
segment based pricing strategy .
 Promotion: The company will be using
social media marketing.

SWOT ANALYSIS:
 Strength: The organization have good brand image and it quality
services like free statin of children has helped the company in
attracting large customer.
 Weaknesses: The major weakness of the company is that it has
limited market share as well as operations are affected by
government policies and parameters.
 Opportunity: The company have an opportunity to expand in
emerging markets that will help the organization in increasing their
overall sales.
 Threat: The company face high competition and due to that it has
to invest in advance technology that increase their operational cost

PESTLE
 Political: Due to pandemic government has implemented restriction on trade and due to that organization
was shut down for months.
 Economical: The organization has to open their organization in country that have good economic rate that
will help the company in earning huge profit.
 Social: The company will be providing services and products according to the taste and preferences of the
customer as well a market trend.
 Technological: The company will be making use advance technology and tools in order to make smooth flow
of services.
 Legal: , it is following corporate law, employment act as well as consumer protection act.
 Environmental: The company is following CSR policies in order to contribute towards environment as well
as to protect it from hazardous substance.

CUSTOMER VALUE AND ENGAGEMENT
 The organization will be making use of
digital technology in order to build
engagement with customer and
stakeholders.
 Along with this, it will make use of
affiliated marketing method that will help
the organization in attracting customer

USE OF DIGITAL MARKETING
 The company will be making use of
hotel digital marketing in order to
build awareness.
 Along with this, it ha adopted for
methods such as website
development as well as social sites.

CONCLUSION
 From the above presentation it has been summarized that marketing planning is very
important for the organization as it helps in analyzing market factors.
 The market plan is consist of ways s company can attract large customer and to earn
large profit

REFERENCES
 Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of
neutrosophic AHP–SWOT analysis for strategic planning and decision-
making. Symmetry.10(4). p.116.
 Benzaghta, M. A. and et.al., 2021. SWOT analysis applications: An integrative literature
review. Journal of Global Business Insights. 6(1). pp.55-73.
 Darsin, J., and et.al., 2019. Marriott International: Exploring and Understanding
Disruption in the Hospitality Industry in South Florida. Journal of Multidisciplinary
Research.11(1). pp.99-119.