This report delves into the room revenue management strategy for a proposed Westin by Marriott hotel in Amstelveen, Amsterdam. It begins with an analysis of the favorable business climate of the location, emphasizing its strong infrastructure and technological advancements. The report then outlines the hotel's chain and category, proposing an upscale business hotel with 260 rooms. The intended market segment is defined through demographic, psychographic, and behavioral segmentation, with a focus on business executives and professionals. The report further details the premium pricing policy, highlighting its advantages in reflecting high quality and attracting affluent customers. Finally, it proposes a distribution channel strategy that includes both online (website and third-party websites) and offline (travel agents) channels to reach a wide range of potential guests. The report concludes that Amstelveen is a suitable location for the hotel and summarizes key aspects of the revenue management strategy.
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