HOSP-2013: Hotel Sales Action Plan for Quarterly Performance

This assignment presents a comprehensive action plan designed for a hotel facing challenges, particularly in a crisis scenario. The plan outlines key objectives such as optimizing safety mechanisms, developing communication strategies, managing customer relations, revising sales targets, ensuring employee health, conserving energy and resources, and implementing cost-cutting measures. Each objective is detailed with specific action steps, allocated resources, target dates, and expected results. The plan also addresses recruitment management and financial goal revisions. The student emphasizes the importance of a coordinated, team-based approach to address critical areas and achieve significant goals, including improved operational efficiency, cost reduction, and enhanced sales performance over a three-month period. The plan also considers relevant references to support the proposed strategies.

Running head: ACTION PLAN
ACTION PLAN
Name of the Student
Name of the University
Author Note

1ACTION PLAN
Action Plan
OBJECTIVE ACTION STEPS RESOURCES TARGET
DATE
EXPECTED
RESULTS
Optimizing safety
mechanisms
Optimizing safety
mechanisms
would require
setting up a safety
and risk
management plan.
All employees
should ensure that
the plan is adhered
to. The safety
mechanisms
should be in line
with the
government
regulations.
Health and safety
equipment,
planning
documents,
Government health
regulation
documents
20th April Safety management Key
performance indicators.
Optimal safety
environment needs to be
achieved.
Imparting safety
training to all
personnel
Weekly training
sessions to be held
to develop better
training of all
staffs
Training rooms,
white boards,
duster,
notebooks,
pens, projectors
30th April Safety training
assessment. Better
trained staffs on
safety.
Developing
communications
plan
Optimizing the
communication
systems and
developing better
communication
through the digital
platforms.
Reaching out to
the target
audiences is the
main concern.
Internal ICTs also
need to be
developed.
Digital media,
social media,
ICTs, print
media and
communication
software
10th April
15th May
20th June
Audience reach
assessment, views,
shares, etc. The
expected results
would be better
audience engagement
Customer Managing the Customer safety 1st June Customer feedback

2ACTION PLAN
management till
July
customers that are
presently at the
hotel would
require special
care. Special
services need to be
provided and
proper
communications
should be
provided.
team, safety and
security
equipment,
customer health
measure
forms, customer
complaints
Fixing revised sales
targets
Sales targets needs
to be re assessed
and re-evaluated.
Revised sales
targets need to be
set that can be
achieved in the
next 3 months. 20-
25% of the present
sales target need to
be considered.
Sales books,
cost analysis
documents,
analytical tools
and software
10th April Sales figures after 3
months. The revised
sales targets would
enable to achieve
more realistic sales
goals.
Reaching 100%
health target for
employees.
All present
employees need to
be 100% healthy.
This need to be
achieved through
the provision
proper medication
and health
facilities.
Health check-
up instruments,
health and
hygiene
equipment,
medicines
30th April
30th May
30th June
Sickness reports,
worker health status
Saving energy and
resources
The energy and
resources of the
hotel need to be
conserved. Energy
saving parameters
would be essential
in determining the
value of the
objective
Energy meters,
energy and
resource data
sheets, resource
planning
datasheet
1st May Energy conservation
data. The expected
results would be
drastic reductions in
the energy usage of
the hotel. Resources
like food items can
also be saved.

3ACTION PLAN
achievement.
Cost cutting and
cost reduction of
minimum 50%
Cost cutting would
be done by
combining the
energy saving
functions as well
as controlling the
supply line.
ERP systems,
Employee
payroll data
15th May Cost reduction and
comparison sheet.
The expected
outcome is to reduce
the total costs of the
hotel by at least 50%
Developing an
effective
recruitment
management plan
The recruitment
management plan
would focus on
recruiting lesser
number of people
considering the
situation
Recruitment
data sheet,
interview
questionnaires
20th April Recruitment data.
The intended
outcome is to develop
an effective plan to
recruit the right kind
of people at this time.
Setting revised
financial goals
Financial goals
need to be revised
for the next three
months. 30% of
the present
financial goals
need to be
achieved.
Finance sheet,
Revised target
sheet, Financial
analysis tools
10th April The financial plans
would be monitored
for the next three
months. Achieving
30% of the present
goals would be the
target.
Summary
The overall approach to this plan would be systematically planned. The higher
management would be taking care of all the necessary areas by creating a strong coordinated
system. The idea would be to develop different teams. These teams would be coordinating the
entire plan and managing their separate functional areas. A training team would be created for
training functions. Likewise, health and safety teams, management teams, energy conservation
teams and finance management teams would be created (Al Thobaity, Williams and Virginia
Plummer). The hotel would need to operate within severe restrictions in the next few months. It
is important that all the major problem areas are addressed in order to create a better work
environment. It becomes more important that the systematic steps are focused on achieving the
most important goals. There is a need to understand the areas that need to be addressed in order
to create an effective plan to manage the hotel. The main outcomes of the entire three-month
long plan would focus on the achievement of the most important goals that can determine the
effective functioning of the organization. The effective management of the scenario can help to
overcome all the present and future challenges.

4ACTION PLAN
References
Al Thobaity, Abdulellah, Brett Williams, and Virginia Plummer. "A new scale for disaster
nursing core competencies: development and psychometric testing." Australasian emergency
nursing journal 19.1 (2016): 11-19.
Kausar, Devi Roza K., et al. "Developing Tourism Industry and Host Community Resilience
through Crisis and Disaster Management Planning." (2018).