Leading and Managing Change: House of Fraser Case Study Report

This report examines the process of leading and managing change within the context of House of Fraser, a British department store. It begins with an introduction to change management, emphasizing its importance for organizational competitiveness and survival. The report then introduces House of Fraser as a case study, detailing the company's background and the investor's plans. It applies Force Field Analysis to evaluate driving and resisting forces related to change. The analysis identifies common barriers to change, such as lack of employee involvement, ineffective communication, and lack of understanding of the current state. The report then explores ways to overcome these barriers, emphasizing democratic leadership and effective communication. It discusses how change is accomplished and analyzes the advantages and disadvantages of different leadership approaches, including democratic and transformational leadership. The report concludes by summarizing the key findings and emphasizing the importance of strategic leadership in managing employee resistance and achieving organizational goals. References are provided to support the analysis.

LEADING AND MANAGING
CHANGE

INTRODUCTION
• Change is a process which help the organisations to reform and rebuild their
strategies and operations so that they can remain competitive in the market and can
ensure its survival over a long period of time. This will help the company to reduce
their costs and increase the efficiency with which they perform in the market. This
report is based on House of Fraser which is a British department store group with its
54 stores located across the UK and Ireland.

INTRODUCTION TO THE CASE STUDY
ORGANISATION
The chosen case study for this task is “House of
Fraser”. Here, investor is planning to invest the
huge amount of capital to start the new mini-
chain business which will be known as Frasers.
The founder of the company is Huge Fraser and
James Arthur. The headquarter of the company
is located in London, United Kingdom.

APPLICATION OF FORCE FIELD
ANALYSIS
Force Field analysis is the model which can be adopted by the business organisation
for the purpose of doing evaluation through which analysis can be done easily. Driving
force are helping in adopting any of the changes which can help company to
accomplish their target. While talking about Resisting forces, it tells about the barriers
which comes across while adopting the changes.

CONTINUE…
• Driving Forces: It is the force which explains about the changes required as per the
requirement of customers and even the demand of a company. By looking at this
situation it becomes important for the company to form the new strategies and
policies.
• Resisting Force: It refers to the force which explains about the challenges which
company have to face at the time of implementing any of the changes for attaining
personal milestones.

DIFFERENT BARRIERS TO CHANGES
Some of the common barriers which can be faced by House of Fraser can be
explained below:
Lack of employee involvement : It is one of the common barriers which most of
the business organisation faces at the time of implementing the changes. In case of
House of Fraser, their employee must show the involvement in the company so
that company will get the opportunity to perform their task more decently. Even
company can increase the involvement by allowing employees to take part within
the decision making.

CONTINUE…
• Lack of effective communication strategy : Company like House of Fraser might suffer from the
problem just because ineffective communication strategy. For the purpose of overcoming from this
respective problem company can start to share about the changes so that it can be easily adopted by
the company.
• Unknown current state : Before introducing any of the changes, it is necessary for the company
that they must try to find about the current position of the company so that company will get the
opportunity to find that how many changes are required in the organisation.

WAYS IN WHICH COMPANY CAN OVERCOME
RESISTING FACTORS
The company needs to apply democratic leadership and enhance effective
communication so that all the employees can be involved in change
implementation. Involving employees can help in effective implementation of
change and their resistance can also be reduced. Also the current position of
company must be identified which will help in implementing change
accordingly and also influencing all the employees to be involved in effectively
implement change.

HOW WAS CHANGE ACCOMPLISHED
• It is necessary for every business organisation that they must try to introduce the
changes within their organisation so that their will higher possibility to enhances the
profit. But, it is necessary to understand that whenever changes are made company
have to face number of problem which create unnecessary for attaining the goals.

ADVANTAGES AND DISADVANTAGES OF
DIFFERENT LEADERSHIP
• In present scenario, leadership theory plays the crucial role at the time of
implementing the changes because they are the one who can guide that how goals
can be accomplished in best possible manner. Below some of the leadership
approaches has been explained:

CONTINUE…
• Democratic Leadership – It is one of the leadership approaches which allows the
employee of a company to take the part at the time of taking any of the decisions in the
company. It is one of the effective leadership approach as it gives opportunity to
employee's that how they are needed to work as their opinion was involved at the time
of taking crucial decision related to implementing the changes. It is one of the
leadership approaches which allows the employee of a company to take the part at the
time of taking any of the decisions in the company.

CONTINUE…
• Transformational leadership: It is the form of leadership approach which allows the
company to introduce the changes but the main problem which can be seen in this
types of leadership approach is they always want their employees to work beyond
their capacity. The advantage of this types of leadership approach is that it can adopt
changes in quick succession of period. Also, the disadvantage is that employees
never like to be connected with company for longer period of time. It is the form of
leadership approach which allows the company to introduce the changes but the
main problem which can be seen in this types of leadership approach is they always
want their employees to work beyond their capacity.