Marketing Plan for Houzit Homeswares: A Comprehensive Analysis

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Developing a
Marketing Plan

Table of Content
 Introduction.
 Executive Summary.
 Organizational Overview.
 SWOT Analysis of Organization.
 Organization Objectives in Market
 Marketing opportunities
 Marketing strategies to meet the objectives
 Marketing Mix 4Ps
 Life cycle model for the preformation of Organisation
 Metrics used in marketing performance
 Tactics used in the marketing strategy chosen
 Tactics used in the marketing strategy chosen continue..
 Costing
 Conclusion
 References

Introduction
 The presentation is developed to provide a marketing plan of the
business organization, Houzit Homeswares in Briesbane.
 The presentation includes an overview of the organization and a
plan which highlights the objectives to achieve by the
organization.
 The presentation aims to efficiently develop an marketing plan
with the analysis of the organization SWOT, marketing objectives
and strategies.

Executive Summary
 The presentation develops a marketing plan of the business
organization, Houzit Homesware which aims to develop itself in
the market through an effective marketing plan.
 Houzit Homeswares is great homesware store which is
specialized in bathroom and bedroom fittings, mirrors and
decorative items and it also has about 15 branches in Briesbane.
 The marketing plan of Houzit Homeswares includes the SWOT
analysis of the organization, marketing objectives, strategies and
tactics.

Organizational Overview
 The organization, Houzit Homeswares includes certain strategic direction and
organizational objectives such as being national retail brand through increasing the
number of its store from 15 to 100 In Australia along with increasing customer loyalty
from 10,000 to 15,000.
 The current size of Houzit Homeswares generally refers to the 15 stores of the
company in Briesbane and each of the store is 1000-1500 m2 in size. Moreover it
consist excellent staffs, loyal customers and opportunities to grow in growing market.
 There is still some gaps between the objectives of Houzit and its current capabilities as
the organization objective is to sustain 100 stores in Australia while its current
capabilities is 15 stores.

SWOT Analysis of Organization
The SWOT analysis of Houzit Homeswares generally states the strengths,
weaknesses, opportunities and threat for efficiently establishing and developing a
marketing plan of the organization.
Strengths of Houzit Homeswares:
 Consist excellent staff in the organization with better understanding and
knowledge about homeswares.
 Loyalty among the customers for the organization along with regular customers.
 Consist several branches in Brisbane along with unique offers for the customers
in market.

SWOT Analysis
Weaknesses of Huozit Homesware:
 Limited budget of the organization is major weakness of Houzit
as it holds back the brand awareness of the organization in
competitive market.
 Lack of available funds for the company, Houzit faces struggle in
the implementation of long-term repayment plan for customers.

SWOT Analysis
Opportunities of Houzit Homeware:
 Houzit have the opportunity to grow itself through introducing its
unique products and offers in new market.
 Houzit has the opportunity to enhance itself in the international
market with its products.
 Houzit also has the opportunity to increase its sales through
seeking areas outside the target market.

SWOT Analysis
Threat of Houzit Homeswares:
 Houzit usually faces threat from the competition of local retailers of
homewares as the competitors could lower there prices for sustainin
customers in competitive market.
 The company faces threat from disposable income of the people and
slump in the economy of Brisbane as it affects sales of the company.
 The national chains moving in the market of Brisbane also acts as a
threat for the company.

Organization Objectives in Market
Huozit Homeswares has set some objectives to meet up in the
competitive market. Houzit homesware under its objectives to
sustain in market is stated below:
Increase the
company
branch
Increase
the loyalty
among the
customers
To become
a national
retail
brand
Increase
the brand
awareness
of the
company

Marketing opportunities
 It is the sales recognised lead hat has been practiced.
 The sales representative have the authority to sell in the
company or to individual.
 It all depends on the efforts put by the business more the efforts
then more the profit gain.

Marketing strategies to meet the
objectives
 To give away something for free to the people.
 Marketing of the company through podcasting.