BSBMKG609 Develop a Marketing Plan: Houzit Strategy & Analysis

This report outlines a comprehensive marketing plan for Houzit, addressing the company's strengths, weaknesses, opportunities, and threats through a SWOT analysis. It details marketing objectives focused on increasing gross sales, expanding the customer base, exploring new store locations, and enhancing brand awareness. The plan proposes strategies such as franchising, mergers with smaller companies, employing professional sales personnel, and actively engaging on social media platforms. Implementation involves targeted group features, regular milestone discussions, and reviewing key performance indicators for all staff members to ensure alignment with objectives and responsibilities. The ultimate goal is to provide Houzit with a clear roadmap for achieving sustainable growth and market leadership.

Assessment Task 2 BSBMKG609
Develop a marketing plan
Houzit

Executive Summary
The main aim of the assignment is to discuss
about how to develop a marketing plan for
Houzit. The marketing plan will discuss about the
strengths as well as weakness of Houzit while
conducting its current operations. The company
needs suggestion and recommendations on how
to bring improvement so that they can gain more
market shares as well as new potential audience
in the near future. It is important to inform all
the shareholders regarding the current marketing
plan.

SWOT analysis
Strengths
Houzit has strong financial stability and this
can be said after looking at the cash flow
operations.
The company has the ability to launch any
minor or in that case even major marketing
instantly.

Weakness
The current brand image of Houzit is
conservative by nature among specific
customer base.
Houzit need strong as well as vibrant
marketing campaign so that the weakness
can be turned out to be strength in the near
future.

Opportunities
Houzit has huge as well as loyal customer
base. It is for this reason if Houzit plans to
conduct any potential market campaign, then
it will easily reach out to the customers and
lead to creation of impact like brand
awareness.

Threats
Houzit faces stiff competition from local
competitors. It is for this reason why Houzit
need to keep close eye upon market economy
that can affect marketing strategy adopted by
its competitors.

Marketing objectives
Houzit should aim at increasing the gross sales
by $20 millions
Houzit should aim at expanding its loyal
customer base
Houzit should aim at viewing at the opportunity
that is needed for establishing new stores in
and across the world in order to generate
revenues and acquisition of new customers
Houzit should aim at increasing brand
awareness

Strategies
Houzit should implement strategies where they should first
research the possibilities of expansion and this can be done by
implementing franchising model
Houzit should implement strategies where they should take
position of smaller similar industry company and this can be
done by merging under the same brand
Houzit should implement strategies where they should employ
professional sales personnel as well as develop strong team.
This can be done by performing daily operations within the
company
Houzit should implement strategies where they should
actively engage in social media platform as it will help in
creating strong bonding with the customers and lead to
creation of brand awareness

Implementation
Houzit should target group features as well as
distributing the responsibilities as and when
required
Houzit should regularly conduct milestone
discussion and make the necessary changes as
and when required
Houzit should review every staff members Key
Performance Indicators where everyone should
be on track as well as be aware of their job and
responsibilities at the same time.