Analysing the Impact of Globalisation on Business Success: Asda

This research project investigates the influence of globalization on business success, using Asda as a case study. The report begins with an introduction to globalization, its overview, background, and the research's rationale, aim, objectives, and research questions. A comprehensive literature review follows, exploring the concept of globalization, its impact on business growth, and the associated barriers. The research methodology outlines the approach used to gather and analyze data, followed by data analysis and interpretations. The study also reflects on the findings, offers recommendations, and discusses alternative research methodologies. The report concludes by summarizing the key findings and providing references. The project aims to identify the impact of globalization on a business organization's success, specifically focusing on the retail giant Asda, examining the concept of globalization and its effects on ASDA's growth, barriers, and relationship with corporate social responsibility and operational impacts.

RESEARCH
PROJECT

Table of Contents
TITLE: 3
INTRODUCTION 3
Overview 3
Background of the topic 3
Rational of the research 4
Statement of research problem 4
Research Topic 4
Research aim 4
Research objective 4
Research questions 5
LITERATURE REVIEW 5
RESEARCH METHODOLOGY 8
DATA ANALYSES AND INTERPRETATIONS 12
REFLECTION AND RECOMMENDATION 24
Reflection 24
Recommendations 24
Alternative research methodologies and lessons learnt 25
CONCLUSION 26
REFERENCE 27

TITLE:
“How globalisation can drive business success.” A study on Asda.
INTRODUCTION
Globalisation is the process through which proper integration of trade and commerce
throughout the globe takes place. This is generally a commercial activity which integrates
various cultures and societies through different trade and commerce. With the help of this
process the business can grow, develop and expand its market base (Auer, Borio and Filardo,
2017). This helps in maximising the connectivity and interdependency of the business
throughout the world. Furthermore, the concept of globalisation is able to maximise the
availability of businesses or technologies at a rapid speed. It is the spread of knowledge, skills,
technologies, businesses with which the business can lead to attainment of desired objectives and
goals for the betterment and future development.
Overview
Globalisation is one of the most emerging concept for the business who are operating
highly good in their home countries. When the business is successful in the home countries then
this makes them think to expand the businesses at global level. Though this expansion is not and
easy process. The business is expanded in two different forms namely, production expansion and
market expansion (Berden, Bergstrand and Van Etten, 2014). In production expansion, the
manufacturing or production unit has been set up in global country due to easy and cheap
availability of resources and labour. While market expansion is the one where the product is
marketed in the global countries for maximising the sales. So in order to study the different
elements and factors of globalisation the researcher will conduct the research on this topic. The
organisation which will be taken into consideration is Asda which has commenced its business
operation from the year 1949 an deals in retail industry.
Background of the topic
This research is being conducted on the topic of “How globalisation can drive business
success.” A study on Asda. As this organisation deals in retail sector, there are various products
and services which are to be served to the different set of customers. Such products are
combination of various global products as well (Cheung and Wu, 2014). Apart from this, the
topic provides an opportunity to the Asda in order to meet business goals and objectives.

Through this, the Asda is able to operate at global level by understanding the different
requirements and needs of customers and fulfils them accordingly.
Rational of the research
The reason or rationale behind this research is that globalisation is the most ongoing term
in present business world. It plays a vital role in growth and development of the business
organisation. By conducting this research, the researcher will be able to identify and analyse the
various factors which leads to success for the company (Coker, 2014). There are certain reasons
which will be explained in detail and provides the clear picture of adopting the concept of
globalisation. Globalisation is a widespread term in context of expanding the business base. This
research will help in knowing the different aspects through which the researcher will be able to
derive the true and authentic results. The in depth and detail analyses of the globalisation will
help in knowing that how globalisation helps in expansion and growth of the business.
Statement of research problem
Every research is associated with different problems. So by identifying that what
problems are borne by the researcher, proper solutions and plans can be developed. While
conducting the research, their were some problems which was faced by the investigator and one
of them was relating to the poor management of time which has led to the research time
consuming (Colen and Swinnen, 2016). Another problem which has occurred is related to the
poor communication skills which has led to majority of the respondents to not to respond
because the researcher was not able to properly convince them and faced the problem of
hesitation.
Research Topic
“How globalisation can drive business success.” A study on Asda.
Research aim
“To identify the impact of globalisation on success of a business organisation”. A case
study on Asda.
Research objective
● To study the concept of globalisation.

● To determine the impact of globalisation on growth and success of ASDA.
● To assess the barriers which affects globalisation process of company.
● To study the relationship between globalisation and success of business enterprise.
● To study the impact of globalisation on corporate social responsibility.
● To examine the impact of globalisation on operations of company.
Research questions
● What is the concept of globalisation ?
● What is the impact of globalisation on growth and success of ASDA?
● What are the barriers which affects the globalisation process of company?
● What is the relationship between globalisation and success of business enterprise?
● What is the impact of globalisation on corporate social responsibility?
● What is the impact of globalisation on operations of company?
LITERATURE REVIEW
Literature review is the chapter in which objectives are discussed in detail to get complete
information about it (Potrafke, 2015). This information is collected through online sources which
are authentic and reliable. This is the best way to make get authentic and reliable data and make
investigation correct for future use.
Concept of globalisation
Globalisation refers to the process through which integration and combination of local
economy is possible with global economy. Globalisation is the procedure which provides more
growth opportunities to organisation because of change in their working style. With working at

global economy, there is improvement in international trade of countries and local trade activities
are improved. There are many changes which are taking place in external environment such as
change in consumer demand, marketing strategies, offers, discounts, etc. Hence if managers of
ASDA wants to expand their business, then they have to select best way to perform business
activities (Obstfeld, 2015). Apart from this, there is requirement of any employees who must
have complete knowledge about external market through which ASDA can perform actions in
better and effective manner. Globalisation affects organisation monetary as well non monetary
aspects in the form of improvement in sales and brand image of ASDA.
According to Mohammed Julfekar Haider, 2019 Globalisation is important because it
assists in improving living standards, achieves economies of scale, etc. There is improvement in
political relations among countries because of increment in trade. With expansion of business,
ASDA gets benefit of off shoring and out sourcing of resources through which cost can be
maintained (McCann, 2016). There is requirement of completed knowledge about geographical
region where business gets expand. It is important and crucial to understand about laws and
regulations which has to be followed for successful expansion of business. Apart from this
political parties also plays crucial role in smooth and successful running of business operations.
At international level, managers of ASDA have to be more conscious about working style of
association as they have perform actions as per external market.
Impact of globalisation on growth and success of ASDA
With globalisation of business organisation, there is improvement in consumer base of
sales because business operations are performed in more than one country. At international level,
there are many organisations working such as TESCO, Sainsbury, etc. soi ASDA have to
perform actions as per other organisation, so this improves their effectiveness and efficiency.
There is positive impact on growth and success of ASDA because of change, managers have to
make strategies through which they can outshine in international market (Krugman, 2017). There
are some local retailers as well, so managers of ASDA can achieve success when they provide
better quality services to consumers in comparative lower price. With globalisation of business,
there is change in organisational structure and flow of communication. As comparison to local
market, there is requirement of proper flow of communication with the help of which top level
managers communicate roles and responsibilities to workers. Apart from this it is easy for
managers to know success rate of project.

As per view of Tasnim B. Kazi, 2019 at international level, there is increment in
competition due to which managers have to select approaches through which they can compete
with them. In foreign market, there is difference in currency rates, rate of getting loans, etc.
which are important and crucial part of expanding business. In globalisation, business can be
grow with the help of technological development. This development assist in communicating
with internal as well as external parties of ASDA such as consumers, suppliers, employees, etc.
With the help of social media, managers of ASDA can get knowledge about competitors policies
and then plans business operations accordingly. There is selection of individuals from
international market who have up to the mark in their skills and characteristics. So this improves
performance of ASDA at international level as they work in context of current working
environment.
Barriers which affects globalisation process of company
Globalisation is not easy because this depends on external environment of country where
business is operating. Managers of ASDA has to understand policies which are significant and
relevant in context of external market. With making policies as per external market. According to
Eric Kenney, 2019 Managers has to understand global market properly and then make working
operations. So there are some barriers as well in conducting business operations at international
level such as difference in currency rate, hiring of workers, sources of finance, etc. Some barriers
are are as under-
Inconsistent moral standards- There are some moral ethics and cultural values among
people residing in specific geographical region (Kollman, 2016). These values are different as
per change in region, managers of ASDA face issues in understanding these values and provide
best services to consumers. If cultural values are not considered, then it is not possible to
maintain familiar relations with consumers.
Higher customer experience- At international level, if one organisation is providing best
services or product, then there is expectations in mind of consumers for ASDA as well.
Consumer experience is the major issue which managers of ASDA face at international level
because if product offered is not up to the mark, then this affects organisational growth and
development.
Cost- Cost is the amount which incurred in establishing business at international level. As
there is requirement of employees, sources of funds, raw material, technology, etc. through

which business operations are performed in appropriate manner (Hopper, Lassou and
Soobaroyen, 2017). So if there is increment in cost then this affects cost and profit ratio, this
affects business growth and development negatively.
Relationship between globalisation and success of business enterprise
There is positive relations hip between globalisation and success of business operations.
At global level, there are possibilities of positive and negative environment because of difference
in working environment of country. With operating at global level, there is increment in sales, so
profits of ASDA gets rise. But it is important to understand external market and then plan
business operations through which working operations are up to the mark. According to Carol
Woods, 2019 If managers does not analyse external market, then this affects working operations
in negative manner. So success depends of market analysis.
Apart from this ASDA can get success with understanding consumer preferences. There
must be proper marketing through which it is easy to communicate consumers about new
arrivals, discounts, offers, etc. When consumers have knowledge about it, then brand image of
ASDA gets improved through which success is possible (Hirst and Thompson, 2019).
Globalisation assist in increasing trade with other parts of country and compete with
international brand by analysing their policies. Success of ASDA is in terms of improving sales,
profits and maintaining proper goodwill. So with operating at international level, success is
possible by improving sales as managers improve quality of their product and services as reduces
cost.
Impact of globalisation on corporate social responsibility
As per Skye Schooley, 2019 Corporate Social responsibility refers to concept under
which management of business operations are analysed to get positive impact on overall society.
In current market, there are many factors which assist in providing ready products and services to
consumers. Some components such as raw material, technological advantage, etc. which has
impact on environmental concept of society. So with globalisation of business, managers of
ASDA has to take care about Corporate Social responsibility of society. As per CSR norm, some
percentage of revenue has to be contributed for society development. There is requirement of
complete knowledge about these norm,s, so business operations are planned and performed
accordingly. When operating in international market, managers has to understand CSR
regulations and contributes for society development. In case of any unethical behaviour related to

it, then there is interference of government which affects brand image of ASDA at global market.
In current market, many organisations are not using resources in optimal manner due to which
there is negative impact on future resistance of organisation. There is requirement of legal
practice who provides complete information regarding CSR activities and factors which has to be
considered while operating in internal market (Hanson and et. al., 2016).
To examine the impact of globalisation on operations of company
Concept of globalisation reflects implementation of company’s operations and activities
beyond domestic boundaries. When a company operate at global level then it largely affects the
style of its working and also affects its operations. When company operate at domestic level then
few factors are there that affect the decisions and operations of company but when an
organisation starts operating at international level then so many elements are there such as
political, economic and technological elements are there that affect the operations of an
organisation. It become essential for enterprise to study all the elements in order to achieve its
objectives. In order to operate effectively at international level it is very essential for company to
do proper planning and to have sufficient amount of resources.
RESEARCH METHODOLOGY
It is the process of collecting or gathering confirmation and data with aim of
implementing best decision making in order to accomplish their goal or objective within
prescribed time limit. Along with this, it involves specific techniques that are adopted in research
process to collect, assemble and evaluate data (Wunderlich, 2016). It defines those tools that
are used to gather relevant information in a specific research study. Surveys, questionnaires and
interview are the common tools of research. For better understanding, researcher used research
onion for this study that are research philosophy, ethics, sources of data, research method, time
horizon, budget and limitation.
Research Philosophy
It deals with the source, nature and development of knowledge. In simple terms, it is the
belief about ways in which data about a phenomena is collected, analysed and used for the
completion of specified project (Wright, 2016). However, it is classified into three types which
are as follows: Pragmatist philosophy, Positivist philosophy, Interpretivist philosophy. Hence,
for this study pragmatist research philosophy is considered which help researcher to attain better
result with opportunity.

Research Approach
It is the plan and procedure that consist of the steps of braid assumption to detailed
method of data collection, analysis and interpretation. It is therefore, based on the nature of
research problem is being address. Henceforth, it is divided in two types i.e. inductive and
deductive (Sweeney, 2014). As per this study, inductive approach has been used which enable
an investigator to provide relevant information and solution for problem in order to gain value
for study.
Time Horizon
This factor is considered as one of the important part under research study as it help
researcher to complete their given task on given time that improves their performance in an
effective and efficient manner. In order to completing this project, it takes around 12 weeks.
Research Methods
Under this, it relate with techniques and procedure which has been used for the
completion of reach study as well as helps in analysing or evaluating the gathered information in
a better and accurate manner (Stevenson, 2014). Moreover, it is classified into two types which
are Qualitative and Quantitative method. For this report, quantitative method has been implied as
it assist investigator to use close ended questions which gives exact and relevant data and add
value for project.
Data sources
While conducting investigation, there is requirement of some information on the basis of
which interpretation is possible. Hence researcher use two sources of information i.e. primary
and secondary sources (Qaim, 2017). Primary source is cost and time consuming because this is
collected by individuals through different methods such as questionnaire, personal interview,
focus group, etc. Information collected through this source is correct and relevant. In this study,
primary information is collected through questionnaire.
While secondary method is collected through information which is already gathered by
someone else. Hence there are possibilities that it is not accurate or old. There are different
sources of secondary information i.e. online website, newspaper, magazines, etc. Fr this study
individuals use online sources which are properly dated and authentic (Robertson and et. al.,
2014).

Research Sampling
In research terms sample is a group of people, objects or data that are taken from a larger
population for measurement (Sarti, 2016). It is divided into two types i.e. probability and non-
probability. However, for this study investigator applies random sampling technique which is a
part of probability method. Under this investigation, researcher choose 30 sample size for
gathering data from wide range of population.
Research Ethics
This phenomena signifies that keeping moral value or ethics practice for completing
particular project within given time frame (Rupert and Smith, 2016). Hence, this study provides
all relevant, accurate and authentic information as well as investigator avoid personal question
which help each respondents to deliver their views in ethical behaviour.
Research Limitation
The main limitation which arise in this study is cost and time frame. However, in order to
overcome over this shortcomings investigator should develop proper timing guidelines that assist
them to complete their project within given time frame in an authentic manner with optimum
budget (Robinson, 2014).
Research reliability and validity
This investigation is done in reliable and valid manner because information is collected
through online sources which are authentic and have relevant information as research topic.
Primary information is collected from respondents who are aware about reason behind
conducting investigation. So this study is performed in ethical manner with considering all the
tools and techniques (Robertson, 2017).