Analyzing Media's Role in Shaping Travel Decisions: A Research Report

This report investigates the influence of media platforms, including social media, blogs, and virtual games, on travel motivation. The research employs both qualitative and quantitative methodologies, analyzing survey data from a target group aged 18-30 years old, collected using Qualtrics software and analyzed with SPSS. Key findings reveal that a significant portion of respondents are influenced by social media in choosing travel destinations, with a notable preference for destinations like America, and a high usage rate of social media platforms. The report concludes that media plays a crucial role in shaping consumer decisions regarding tourism, answering the research question by demonstrating the key impact of media on motivating people towards tourism planning. The report references several academic sources to support its findings.

How does Media effect
motivation for travel

INTRODUCTION
• People get extremely impacted by the media platforms .
• The media platforms have raised in number and motivate people to travel.
• People get to know about correct facts about new places and accordingly
plan their travelling .
• The media platforms promote and motivate for tourism via effective
platforms such as social media sites , blogs , virtual games and many
others

LITERATURE REVIEW
• Literature reviews are important
as it helps to throw more light on
the research topic by relating to
the previous scholarly
researches on the topic.
• The director of Big Ambitions in
South Africa Natalia Rose states
that online media do influence
the customer behavior in an
extensive manner.
• Michael Hall argues that people
do get influenced by the safety
issues more before they plan for
somewhere.

METHODOLOGY
• In this research , both the qualitative and quantitative methodology
have been used .
• The research findings are based on the survey conducted on the
target people of 18-30 years old people .
• The data collection has been done by the help of Qualtrics software.
• The survey has also used Linkert and binary scales and the data has
been exported for coding to the SPSS.

FINDINGS
• The Findings of the research state
that almost 34.6 % of the sample size
responded in a mixed manner.
• 57.7 % of the sample size informed
that they are influenced by the social
media more regarding choosing their
destination places.
• 53.8% of the people suggested that
they would like to visit countries like
America that is famous for its political
controversy.
• 80.77% of the sample size have been
found to be the massive users of all
social media sites.
• 34.6% of the people said they are
influenced by the online pictures to
make their decision about the
destination places.

Conclusion
• Therefore , from the above
discussion it can be deduced
that media plays a significant
role in motivating people for
tourism planning.
• The quantitative and qualitative
methodology has ben highly
beneficial in understanding the
psychology of people.
• Ultimately , the research
question has been answered
that media performs the key
role of motivating the
customers/ people towards
tourism planning .

Reference
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