Craft & Collective: How Technology Innovates Design, Art, Perf.

This essay examines the profound impact of new technologies on the creative fields of art, design, and performance. It explores how technological advancements enable artists, designers, and performers to innovate and differentiate themselves from their peers. The essay highlights the crucial role of technology in modern creative practices, emphasizing its ability to enhance efficiency, convenience, and innovation. Two case studies are presented: Kelly Hoppen MBE's use of digital design and smart tools in interior design, and Christopher Bailey's transformation of Burberry through 3D modeling and digital marketing strategies. These examples illustrate how technology drives creativity and helps brands gain global recognition. The essay also references various academic sources to support its arguments, underscoring the importance of technology in shaping the future of creative industries.

Essay Plan & Essay

Table of Contents
Essay question - Craft & Collective: How new technologies has helped artists, designers or
performers in being innovative so that they can set themselves apart from peers?.........................1
ESSAY.............................................................................................................................................1
The Samsung Home Innovation Luxury Living Space by Kelly Hoppen MBE.........................2
How Christopher Bailey Transformed Burberry and Redefined Brand Revivals in the 21st
Century........................................................................................................................................3
REFERENCES................................................................................................................................5

Essay question - Craft & Collective: How new technologies has helped artists,
designers or performers in being innovative so that they can set themselves
apart from peers?
ESSAY
The modern era is comprehensively referred to as the technological era (Plazibat and
Grgurica, 2019). In this regard, it can be analysed that there is nobody in the present era who has
not witnessed the benefits of technology. It has transformed the lives of almost every individual
in multiple ways. Thus, it can not be denied that technological developments play a crucial role
in the lives of people as well as businesses. The kind of lives that people are currently enjoying
have only been possible because of the technological advancements that take place within the
passage of time (Furr and Shipilov, 2019). In this relation, technology has largely led to the
transformation of every phase of human life and corporate life. It has made things better,
convenient, easier and quicker in the confines of business world. With the evolution of time,
technological progressions have gained a substantial edge and provided due assistance to the
large number of business entities functioning within an economy in relation to gaining the
attention of large number of individuals in the present era. Every field of business has today been
evolved with the help of application of advanced technologies. In this regard, it has been
identified that the designers, artists and performers are also assisted as a result of execution of
modern technologies (Emejulu and McGregor, 2019).
Technology is being increasingly used by wide array of designers, performers or artists so
that they can increase innovation in their work which can help in setting them apart from their
peers. With respect to this, technology is acknowledged to provide due assistance to them in
gaining popularity across the globe among the masses. Technology acts as the linking pin for
them to get connected with the people prevailing in the market. This allows them to set direct
communication with the customers and impressing them with the application of latest and
emergent technological trends as well as techniques. As a result of this, the designers and
performers establish a distinct image in market which can not be paralleled with any other artist,
performer or designer.
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Kelly Hopper meets cutting edge design in interior designing through a combination of
intelligent functionality and beautiful design (Emejulu and McGregor, 2019). New technologies
like digital designing, smart design tools, internet, highly advanced technologies etc. so that
better designs can be made available to customers that helped her in increasing customer
experience. Christopher Bailey is known as a pioneer in all things digital in fashion industry
who has harnessed every technical innovation in the digital world. He has increasingly used 3D
modelling software, smart tailoring, integrating functional technologies etc. which helped him in
making fashionable designs available to customers which has made him a pioneer in fashion
industry. Using new technologies has helped both the designers in becoming leaders in their
respective work along with improving their brand image in the global market place (Schmitt,
2019). In this regard, Kelly Hoppen MBE and Christopher Bailey made use of technology in
their own ways in order to achieve excellence and success in the long run. The detailed
discussion upon how technology helped both of these designers to be innovative and distinct
from their peers is given beneath:-
The Samsung Home Innovation Luxury Living Space by Kelly Hoppen MBE
On the 3rd of September, the vision of Samsung in relation to the perfect living
environment was unleashed within the most lucrative departmental store of London referred to as
Harrods. Hereby, the innovative technology met the cutting edge design. This provided due
assistance to the respective organisation in fulfilling its commitment of creating new experience
for the customer base and transforming their lifestyles for better via the application of the
innovative technologies (Guy, 2019). Through the assistance of and collaboration with the well
renowned interior designer called as Kelly Hoppen MBE, the company facilitated the creation of
the “Samsung Home Innovation Luxury Living Space”. This was the premium demonstration of
the latest and tech home appliances produced and offered by Samsung in the market place by
displaying them exclusively within Harrods. The products offered by the organisation to the
customers prevailing within the different parts of the world are acknowledged to be the perfect
combination of lucrative design and intelligent functionality (Zelizer, 2019). Samsung is of the
belief that the subtle integration of function as well as form can not just complement the homes
but also make their lives easier to carry out by way of its astonishing and lucrative new features.
Such kind of advanced technology is demonstrated within the vision of Kelly Hoppen of a
lucrative luxury environment by making use of the contrasting texture such as lacquer, metal,
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glass, wood for creating a space that is considered as being perfect for the purpose of dining,
working, relaxing or playing. Now, The Samsung Home Innovation Space is an inspiration
within the home design and tends to display the products that are regarded to be unique to
Harrods such as Intelligent ecobubble™ washing machines, Flexible fridges, Clever vacuum
cleaners, NEO cooking series and so on.
How Christopher Bailey Transformed Burberry and Redefined Brand Revivals in the 21st
Century
On the contrary, Bailey can be given the credit for carrying out a transformation of the
waning outerwear brand (Burberry) in to one of the key fashion brands in today's hyper
competitive era. Bailey largely transformed the way in which the organisation conducted its
campaigns. Also, this brought about transformations in the manner in which the whole industry
organised and managed campaigns. He was amongst the very first designers who leveraged the
idea of creating and organising a celebrity campaign and looking upon the importance of having
a person such as as Emma Watson, Sienna Miller or Romeo Beckham to promote the brand
within the public at large. The campaigns organised by him became famous and the talking
points for many individuals. This led to the re-contextualisation of this fashion brand. With the
excessive use of technology, Kate Moss also started wearing the Burberry trench on the cover of
luxury fashion magazines. With the help of Bailey, Burberry became the greatest name on the
London Fashion Week calendar. The ability of the brand to gain the attention of several
celebrities, influencers and editors resulted in amping up the overall appeal of the city (Borodai,
2017). As a result of this, the market share and the brand value of Burberry increased in the rapid
context of time. With the help of Bailey, Burberry got benefited in multi fold ways. The brand
was not much associated with digital technology until the entry of Bailey. With the assistance
and tactics applied by him, the respective brand came to the forefront. During the year 2008, this
company became the foremost brand to do its catwalk show via a live stream. Also, it was
amongst the initial some brands to make use of social media as well as definitely the foremost
luxury fashion brand to see its popularity on the platform referred to as Snapchat. Also, digital
technology allowed it to be the first brand to possess its channel upon Apple Music. During the
year 2014, Burberry made use of in-Tweet purchases. Continuing the series of events with the
application of digital technology, Bailey transformed the face of fashion calendar format forever
with the introduction of a see-now, buy-now concept that allowed the customers to duly make a
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purchase of the collection directly from the catwalk instead of waiting for a time period of
approximately 6 months.
On the basis of discussion done above on the usage of technology by designers and
artists, it can be clearly stated that the application of latest and modern technologies allows the
designers, artists and performers to achieve excellence and popularity in the long run (Muntean,
Bogusevschi and Muntean, 2019). In addition to this, it has been identified that Kelly Hoppen
MBE and Christopher Bailey made use of technology to transform the face of Samsung and
Burberry.
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REFERENCES
Books and Journals
Borodai, V. A. (2017). Innovative technology-a strategic approach to corporate business travel.
In International conference on modern researches in science and technology(pp. 207-
212).
Muntean, C. H., Bogusevschi, D., & Muntean, G. M. (2019). Innovative Technology-based
Solutions for Primary, Secondary and Tertiary STEM Education. Paragon Publishing.
Zelizer, B. (2019). Why journalism is about more than digital technology. Digital
Journalism, 7(3), 343-350.
Guy, J. S. (2019). Digital technology, digital culture and the metric/nonmetric
distinction. Technological Forecasting and Social Change, 145, 55-61.
Schmitt, B. (2019). From atoms to bits and back: A research curation on digital technology and
agenda for future research. Journal of Consumer Research, 46(4), 825-832.
Emejulu, A., & McGregor, C. (2019). Towards a radical digital citizenship in digital
education. Critical Studies in Education, 60(1), 131-147.
Emejulu, A., & McGregor, C. (2019). Towards a radical digital citizenship in digital
education. Critical Studies in Education, 60(1), 131-147.
Furr, N., & Shipilov, A. (2019). Digital doesn't have to be disruptive: the best results can come
from adaptation rather than reinvention. Harvard Business Review, 97(4), 94-104.
Plazibat, I., & Grgurica, N. (2019). The rise of digital technology in customs policy. Trade
Perspective 2019: Business model innovations in domestic and international trade, 167.
Online
How Christopher Bailey Transformed Burberry and Redefined Brand Revivals in the 21st
Century. 2017. [Online]. Available through: <https://www.vogue.com/article/burberry-
christopher-bailey-legacy>.
The Samsung Home Innovation Luxury Living Space by Kelly Hoppen MBE. 2015. [Online].
Available through: <https://news.samsung.com/global/the-samsung-home-innovation-
luxury-living-space-by-kelly-hoppen-mbe>.
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