This presentation analyzes the effective leadership of Howard Schultz, CEO of Starbucks, focusing on his transformational leadership style and its impact on the company's success. The presentation identifies key factors contributing to Schultz's success, such as his passion and innovative measures, including the introduction of a research and development department. It also explores methods to measure his effectiveness, including internal and external systems approaches, considering employee engagement and stakeholder perceptions. Furthermore, the presentation examines how Schultz's leadership has contributed to organizational success, emphasizing his focus on employee well-being, fostering a culture of respect, and promoting transparent communication with stakeholders. The analysis highlights how Schultz's vision and leadership style have significantly improved Starbucks' performance in international markets, resulting in increased revenue and a competitive edge.