Consumer Behavior Analysis and Report: HP Deskjet All-in-One Printer

This report provides an analysis of consumer behavior related to the purchase of an HP Deskjet all-in-one printer. It begins by outlining the consumer decision-making process, including identifying needs and wants, searching for information, evaluating alternatives, and making a purchase decision. The report then examines the specific attributes of the printer that satisfy consumer needs and wants, as well as the post-purchase behavior and cognitive dissonance experienced by consumers. The study also investigates the role of information search, including both internal and external sources, and the evaluation of alternatives. Finally, the report considers the impact of the purchase decision on consumer loyalty and future buying behavior, including recommendations and brand loyalty. The report references the work of Darley, Blankson, and Luethge (2010) and Hofacker, Malthouse, and Sultan (2016) to support its analysis.

Consumer behavior
HP deskjet all-in-one printer

 Introduction
 Consumer decision making process
 Need and Want
 Identification and Analysis
 Evaluation of Alternative
 Attributes
 Post-Purchase Behavior
Content

 Consumer decision making process is
analyzed for the purchase ofproduct.
 Customer group and individuals are studied
 Understanding of preferences, selection,
purchasing and disposing process
 Determination for purchasing decision
 Purchase of HP deskjet all-in-one printer
Introduction

 Consumer behavior is considered for
analyzing the need and searching for the
product to satisfy the need.
 Buying behavior of consumer includes the
process to purchase the product for
satisfying the need and want.
Consumer behavior

Consumer decision making
process

 Need
1. Budget
2. Features
3. Print quality
4. Quick service
 Want
1. To get the printout of my project
Need and want

 Searching information
 Customer search information is required to
analyze from the various alternatives which
are available.
 Internal search- Preferences, memory and
 External search- social groups and
commercials.
Search of information

 Epson EcoTank ET-7750
 Brother MFC-J6945DW
 Canon Pixma TS9160
 Lexmark MB2236ADWE
 HP Envy 5030
Evaluation of Alternatives

◦ It includes the purchase decision.
◦ Choosing the best from the alternatives for
satisfying the needs.
◦ After the evaluation of many printers, the decision
of purchasing the HP desk jet All-in-one printer is
taken because of print quality and less usage of
ink.
◦ It includes the feature of print, scan and copy.
Attributes to satisfy the needs
and wants

 At this stage, Cognitive dissonance is analyzed.
 Numerous exclusive deals
 Positive post purchase behavior
 Budget friendly
 Will recommend other
 Will be brand loyal in purchasing more HP
products.
Post purchase behavior

 Darley, W.K., Blankson, C. and Luethge, D.J.,
2010. Toward an integrated framework for
online consumer behavior and decision
making process: A review. Psychology &
marketing, 27(2), pp.94-116.
 Hofacker, C.F., Malthouse, E.C. and Sultan,
F., 2016. Big data and consumer behavior:
Imminent opportunities. Journal of
Consumer Marketing.
Reference