Operations Management Report: HP vs. First Focus Company Analysis

This report provides a comparative analysis of the operations management strategies of Hewlett Packard (HP) and First Focus, examining their business strategies, operational approaches, and competitive priorities. The report explores HP's product-based strategy and First Focus's service-oriented approach, focusing on customer satisfaction and value chain analysis. It highlights the compensation and benefits programs of both companies, and it analyzes their advantages and disadvantages. The study also provides recommendations for First Focus to enhance customer satisfaction and expand its operations. The conclusion emphasizes the importance of customer satisfaction for both product manufacturers and service providers, underscoring the significance of operational effectiveness in achieving business success.

Operations Management
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Table of Contents
Executive summary.........................................................................................................................3
Introduction......................................................................................................................................3
Findings...........................................................................................................................................5
Analysis...........................................................................................................................................9
Business strategy of HP...............................................................................................................9
Operational strategy of HP...........................................................................................................9
Competitive priorities of HP........................................................................................................9
Business strategy of First Focus Company..................................................................................9
Operational Strategy of First Focus.............................................................................................9
Competitive priorities of First Focus.........................................................................................10
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13
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Executive summary
Through this section of the report, we can easily understand the whole criteria about these two
companies HP and the First Focus. These two companies are very good in their work and their
main target is the satisfaction of the customer. So by this aim, the chain of the users is increasing
rapidly in Australia.
Introduction
Operation Management is a kind of administration that gives a high level of effectiveness in an
organization. It deals with the conversion of equipment and merchandise into goods and services
that can enhance the growth of the organization (Fitzsimmons, Fitzsimmons and Bordoloi,
2008). The team managing the operation managements is responsible for balancing the cost with
that of the profits so that the company can generate the maximum amount of revenue.
Operation management is very important in the company of First Focus that is based in Australia
and New Zealand. It is the company that provides IT products throughout the country. However,
operation management is very important to this company because it is the wrong notion of the
people that the operation management is entirely based upon the manufacturing industry but the
service provider also plays a very significant role. The service provider like that of First Focus
takes care of the needs of the customer as well as getting the feedback on the services.
CBP or the Customer benefit package forms an integral part of the operation management as it
clearly defines the needs and the satisfaction of the customers related to the goods and the
services (Goodman, Heick and Lazaro, 2017). This can be of real value or of the apparent value
that is determined by the experiences of the customer while dealing with the company.
The value chain can be regarded as the set of activities that the company Hewlett Packard is
performing to deliver valuable services to its users in the local market (Kaplinsky, and Morris,
2001). It involves all the achievement, money, labor, equipment and the management that is
involved in this process.
Operation strategy is the approach that the company uses to reach their desired objectives. With
the development of the various strategies, a company examines various kinds of effects and the
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efficiency in its work by using various kinds of resources, personnel and the process of work
(Slack, 2015).
First Focus is the smart alternative Information Technology Company of Australia and New
Zealand dealing with all the medium-sized business. The philosophy of this company is to
provide their clients and customers a value based services and receptiveness.
The Herbert-Packard is a technological corporation that has been divided into two parts in 2015
and came to be known as Hewlett Packard Enterprise that focuses upon the product and services
of the organization whereas the HP Inc is the Hewlett-Packard is a computer and printer business
organization that manufactures various kinds of computers and printers.
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Findings
Here the product based company is HP who produces or delivers electronic gadgets. This
company has some compensation and benefits program for the customers especially those
customers are not going to suffer or hamper (Bian and Moutinho, 2011). They are as follow:-
 The success of the HP is only based on the satisfaction of the customers who are awarded
extraordinary results.
 There are various types of rewards which are given to the customers is only based on the
performance of the individuals.
The above discussion will be clearer by the following diagram:-
Customer benefit image of HP
(Bian and Moutinho, 2011.
Here the services provided by the First Focus IT industry. The First Focus is a smart and
different IT provider for basically middle sized business in Australia (Zhang, et. al., 2010). Their
beliefs are that they transport to their client in a neat, stretchy, and value-driven IT solutions by
mixing with the organizations’ value communications and processes with their personalized
facility and responsibilities. There is some compensation and benefits program for the customer
which this company has produced for the service users. They are as follows:-
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 They provide the backup and recovery of their customers and by this, they also gave good
connectivity.
 They provide Email security, IT consulting, IT security, Managed IT, server hosting,
storage etc.
These can be seen in the following diagram also:-
Customer benefit of First Focus
(Slack, 2015)
These two companies Hewlett Packard which are product based company and First Focus which
is service based the main aim of these company is same is that they just want to give the best
service to the customer and don’t want to hamper the customer. With this aim, these companies
have some differences that they gave their best service to the customer in the different way
(Subbaraj, 2011). One gives benefits in the product and other gave in the form of services.
The HP has their strong value chain as this company designed a good product which is long
lasting in nature.
Advantages of HP: The advantage from this company to their customer is that the company
provides such good products and services that the customer will not have any issue and problems
in the coming future at least for a certain period of time.
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Disadvantages of HP: The disadvantage is that the price of the products is quite high in
comparison with the other companies, which is quite impossible to buy for the poor and the
middle-class family. This argument can be described by the following diagram:-
Value chain of HP
(Subbaraj, 2011) Topolins:
The company First Focus is also creating a very long value chain by giving best services to the
customer with the products.
Advantages of First Focus Company: The advantages of this company are that they are always
with their customers when they need any help with the service of their products (Rothaermel,
2001). This can be seen from the services which are discussed above. They gave best to their
customers always.
Disadvantages of First Focus Company: Although there are some disadvantages too; that the
price they charge against of their services is quite high and almost unable to bear for the common
peoples. The above argument can be discussed by the following diagram:-
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Value chain of First Focus
(Kaplan and Norton, 2004).
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Analysis
Business strategy of HP
The US based company Hewlett Packard has made certain strategies that will enhance the
growth of the organization (Nonaka, 2008). The strategy of the company focus upon giving low
costs products to its customers with an improvement in the field of technology. The company
wants to enhance its growth with the aim of improving its efficiency and improving the quality
of customer services.
Operational strategy of HP
The strategy which is followed by the HP Company is they just want to make their profit only
after the satisfaction of the customer. The positive feedback from the customers is very important
for them. And by this, they improve themselves so that they can do their work in the more better
way and the customer will not be feel cheated in that company.
Competitive priorities of HP
The competitive priority of this HP Company is they want to happy their customer in present and
in future also (Sanders and Premus, 2002). They don’t want to break the chain of their customer.
This is because their priority is to make customers happy first. They put their profit margin in the
second phase. If customers were happy then the profit will automatically increase.
Business strategy of First Focus Company
The First Focus Company provides an opportunity to the medium-sized business. The company
has the strategy of delivering its client an elegant, elastic and value based IT products with
proper services and responsiveness. The company has the strategy of not focusing on the
technology but to focus on its customers.
Operational Strategy of First Focus
As the name of the company suggests, it focuses on the objectives and the needs of the customers
(Kaplan, and Norton, 2004). They want to sell their products with effectiveness and with the
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method of customer satisfaction. The operational strategy of First Focus Company examines the
effective use of the capital, employees and the process of work.
Competitive priorities of First Focus
The competitive priority of this First Focus Company is very useful to the customer. That is why
the customers get attracted there and in Australia, the people thought that this First Focus is the
best service provider company in that country (Krause, Pagell, and Curkovic, 2001). They get
connected with their customer in all cases related to the services. They give the best services
because the employees are very skilled in their mediums.
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Recommendations
Thus it has been suggested to the First Focus Company that they at first try to meet the
expectations of the customers. They must not only sell their product to generate profits but to
meet the needs and demands of their customers. They must also try to open their branches to
various parts and keep all the latest and updated models of HP computers and printers so that the
customers can have a fair option to choose with.
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Conclusion
Thus, it can be concluded that the growth and success of a manufacturing organization is related
with the service providers. As these are the chain system and each individual must give its best at
a certain level to enhance the growth of the company. Customer satisfaction becomes the first
priority of both the service providers and product manufacturer. Hence, the Hewlett Packard
Company must focus upon manufacturing its best of the product with a reasonable price and the
First Focus Company will pay attention on increasing its units and number of branches with the
best of services in all the parts of Australia.
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