HR Communication Report: Principles, Characteristics, and Strengths

This report examines the HR communication strategy of Sport Love, an independent London-based sports and leisure center. It delves into the principles and purposes an HR director should consider when developing a communication strategy, emphasizing the importance of effective communication ...Read More

Individual Report

Table of Contents
INTRODUCTION................................................................................................................................3
Literature Review.................................................................................................................................3
Theme 1 Principles and purposes the HR director would need to consider in a communication
strategy.............................................................................................................................................3
Theme 2 Characteristics that participants must have to be effective listeners and effective
speakers during meetings.................................................................................................................4
Theme 3 Own strengths and weaknesses in terms of communicating, both orally and in writing
in a business context........................................................................................................................4
Analyse and discussion ........................................................................................................................5
CONCLUSION....................................................................................................................................6
REFERENCES.....................................................................................................................................7

INTRODUCTION
Sport Love is an independent London based sports and leisure centre business. The HR of
this organisation is concern about poor communication. Communication is an important aspect of
any organisation. Communication causing negative impact on the organisation. This file will
consider principles and purpose he HR director would need to consider in communication strategy.
Further information about characteristics that participants must have to be effective listener and
effective speakers during meeting. Other point is reflection on strength and weakness in term of oral
and written communication(Tronconi, 2015).
Literature Review
Theme 1 Principles and purposes the HR director would need to consider in a communication
strategy
As per the views of Roshan, Warren and Carr, (2016). HR principles can be define for long
term planning to accomplish objectives. It is all about the development of organisation. HR
principles and policies made to cover the weakness of the organisation. Employee communication is
an important part of the organisation. A communication strategy is a tool of business. It helps the
business goals with a marketing plan that focuses on reaching a set of predetermined results.
Effective communication considers the points such as attention, consistency, adequacy. HR director
needs to implement some strategies regarding the communication to better performance of the
employees.
On the other hand Bohle and et.al., (2017) argued that most HR professionals and
organisational leaders agree that linking corporate communication to business strategy is essential
to effective and consistent business operations. For the good communication strategy the
organisation can ensure that they communicate consistence messages. HR director of sport love
needs to develop some policies which through the communication among the staff transforming in
well manner.
On the other hand according to the views of Mann, (2015) Effective communication with
employees takes effort, toughness and most importantly needs to come from heart. The kind of
communication serves as an opportunity to connect with the organisation. Communication is used
in organisation to inform the employees about new policies and procedures and make them flexible
in the organisation. Effective communication increases productivity and it will give benefit to the
employee as well as company.

Theme 2 Characteristics that participants must have to be effective listeners and effective speakers
during meetings
According to Tronconi, (2015) listening skills are an important part of communication. It is
very important to be a speaker, because if the person can not able to listen the other person than
they can not be a good speaker. Good listening skills make workers more productive and it will give
profitability to the firm. Without the ability of proper listening the message can be forwarded in
wrong way and it creates misunderstandings. Many companies also provide the listening skills
training to the employees.
On the other hand according to the views of Thomsen, (2018) Eye contact and listening is an
important part of communication. To being an effective listener and speaker at first summarised
what is the topic of conversation and think about what information is transforming. A good speaker
always study up on the meeting agenda to perform better among the staff and public. Body
language plays a key role in communication because people more attract by the good and
professional boy language in meetings. Good listener always attention on the posture and gesture of
the speaker to determine emotions and emphasis. Listener and speaker both pay attention to get the
full message behind what is said.
According to Cooper, (2015) Listening is important tom learn the language and that the
ability to speak and write fluently. Listening fosters the learning of a different language. In listening
listeners must discriminate between sounds, understand vocabulary and grammatical structure. A
listener have control on what they want to listen. Listening can be passive or active. Effective
listener always allow the speaker to open up the meeting to questions or wait for a pause. Effective
listener always focuses on overall picture of the talk.
As per the view of Karbelkar and Hart, (2018) listening involves hearing and cognition and
assume the ability to selectively perceive, interpret, understand and analyse what is heard. Most of
the listener waiting for start the conversation. Good ideas and solutions comes from listening to
other persons. It is fact that to be a good speaker it is necessary to be a good listener. Good listener
always consecrate on the talking of speaker, they hear what they want to hear and give their all
attention to the speaker because they want to do argument with them in such cases.
Theme 3 Own strengths and weaknesses in terms of communicating, both orally and in writing in a
business context
As per my observation I know how to respond the people in right way. I observed the
communication skill which is good in me. I am able to speak in front of many people and people are

also attract with me because they know I am good speaker and listener. Good communicator is not
only transform the real message but also with the effective way. I communicate with the people in
effective manner and as per the though of other people such as my peers and Collins. I believe that
self reflection is an important part to judge own self. Through self reflection anyone can catch
opportunity to being a good listener and communicator. I have weakness in communicating with
others. I have problem of hesitating when I communicate with the upper level managers. Generally,
am able to talk with my subordinates in effective way but I am not able to talk in effective way
when it comes to upper level managers. The big thing and dedication of myself is me. I language
quite often in interpersonal communication, question my motives and encouraging myself to move
forward. I am good in oral and written communication. My background belongs to English medium
so I am good in written communication. When it comes to write the letters to the upper level
managers or human resource team then I feel capable to writhe the whole things. I always pay
attention on the speaker and make eye contact with them and try to learn something from them to
being a more good speaker. Good communication involved not only being careful to communicate
clearly and completely, but also respecting others and listening carefully to what they are
communicating. Non-verbal communication affected communication with others in powerful ways,
yet it was often ambiguous and difficult to read. My peers say that I am a good communicator and
they like to listen the plan through me. A communication strategy is designed to help employees
and your organisation. Organisational objectives and communications objectives. Overall sense of
the principles of communications that underpin the strategy and the key.
Analyse and discussion
Communication is the business tool which is most important part of productivity and
employee engagement. Without effective communication on one can achieve its goal because it is
all about internal process of the organisation. If the communication strategy is effective in the
organisation than it is easy to increase the productivity without facing any type of barriers. Through
effective communication manager and their subordinate can easily approach to each other and it
helpful for them. If organisation follow flat organisational structure than it is helpful to the
subordinates. Effective communication helps the employee to share the ideas with each other and
their ideas can help the organisation in innovation(Thomsen, 2018).
An effective listener and speaker have to pay attention on each other. If the speaker
transforming a message to the people than the listener have to listen their message carefully with
full attention. A good listener always make eye contact with the speaker and also argue with them
with questioning about some critical things. Argument in better way generate the new idea which

can be helpful for the whole organisation. A speaker has to take care of few things such as take
notes with them, eye contact, effective voice, clear message etc.
Listening and speaking are the part of communication. With good and effective listening and
speaking power an individual can participate in decision making of the organisation. To follow the
flat organisational structure the subordinates can directly talk with the upper level manager and this
thing motivate the employees too much. Communication makes better coordination among the
employees and all members of the organisation.
CONCLUSION
From the above study it has been summarised that without communication there was nothing
in the organisation. Effective communication made impact on productivity and profitability of the
organisation. Effective communication had needed effective listening and speaking skills. Effective
listener focuses on well being of things. Eye contact was the most important thing in the process of
communication, it created the positive image of the individuals. Every time Communication skills,
both written and verbal, were invaluable. Much of the advice offered in the popular media on non-
verbal communication is incorrect or overstated because a single non-verbal cue was given too
much emphasis. This chapter have reviewed why effective communication matters to organizations.
Communication may break down as a result of many communication barriers that may be attributed
to the sender or receiver. Therefore, effective communication requires familiarity with the barriers.

REFERENCES
Books and Journals
Cooper, R., 2015. Information, communication and organisation: a post-structural revision. In For
Robert Cooper(pp. 124-148). Routledge.
Tronconi, F. ed., 2015. Beppe Grillo's Five Star Movement: Organisation, Communication and
Ideology. Ashgate Publishing, Ltd.
Thomsen, B.D., 2018. THE PROJECT WORKBOOK AS A COMMUNICATION,
ORGANISATION AND REFLECTION TOOL. In DS 93: Proceedings of the 20th
International Conference on Engineering and Product Design Education (E&PDE 2018),
Dyson School of Engineering, Imperial College, London. 6th-7th September 2018 (pp. 572-
577).
Karbelkar, Y.A. and Hart, M., 2018, May. Skills and Mindsets for an Analytically Innovative
Organisation. In International Conference on Decision Support System Technology (pp.
103-118). Springer, Cham.
Mann, A., 2015. Communication, organisation, and action: Theory-building for social
movements. Communication Research and Practice.1(2). pp.159-173.
Roshan, M., Warren, M. and Carr, R., 2016. Understanding the use of social media by organisations
for crisis communication. Computers in Human Behavior.63.pp.350-361.
Bohle and et.al., 2017. Work organisation, bullying and intention to leave in the hospitality
industry. Employee Relations.39(4).pp.446-458.
Chumg and et.al., 2015. Factors affecting knowledge sharing in the virtual organisation: Employees’
sense of well-being as a mediating effect. Computers in Human Behavior.44.pp.70-80.