Report on HR Measurement Approach: Evaluating Google's Effectiveness

This report provides an in-depth evaluation of Google's Human Resources (HR) measurement approach, focusing on HR management by objectives and return on investment (ROI). It begins with a brief overview of Google, highlighting its mission, advertising strategies, environmental initiatives, infrastructure, and workplace culture. The report then critically assesses Google's HR effectiveness approach, emphasizing the company's use of training programs, performance management, and performance planning to align with corporate objectives. It examines Google's recruitment process, performance measurement standards, and the justifications for its HR practices, including the role of HR in fostering a strong organizational culture and promoting fairness and equality. The analysis also covers how Google links performance management practices with HR capabilities to support employee activities and innovation, utilizing various measurements and standards to evaluate HR management effectiveness. The report concludes that effective HR management is crucial for Google's strategic objectives, talent retention, and overall organizational success.

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MEASUREMENT
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Table of Contents
Google...................................................................................................................................................2
Advertising........................................................................................................................................2
Environment......................................................................................................................................2
Infrastructure.....................................................................................................................................3
Workplace culture.............................................................................................................................3
HR effectiveness approach....................................................................................................................3
HR management by objectives..........................................................................................................4
Recruitment process......................................................................................................................4
Performance planning....................................................................................................................4
Corporate objectives..........................................................................................................................4
Performance measurement and standards..........................................................................................5
Justifications..........................................................................................................................................5
References.............................................................................................................................................6

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Google
One of the world’s most prevalent search engine is Google. This is an American
multinational technology organization. This is specialized in internet-related amenities and
products. This contains online promoting technologies, computing of cloud, hardware, &
software. It is known as a big technology organization alongside Apple, Facebook, &
Amazon. In 1998 organization established by Sergey Brin & Larry page (Alexander, 2014).
They own 14 percent shares. They holds 56 percent shareholder voting power by supervoting
stock. They integrated it as a California privately held organization in California on 4
September1998. This was integrated on 22 October 2002 in Delaware. On 19 August 2004
preliminary public proposing took place & it relocated to head office in Mountain View,
California, nicknamed the Googolplex. This organization has announced a plan in 2015 to
recognize many interests like conglomerate called Alphabet Inc. This is Alphabet’s
prominent subsidiary. This will continue to an umbrella organization for the Alphabet's
Internet interests. The Sundar Pichai was selected as CEO of Google by replacing Larry Page
who suited the CEO of Alphabet.
This is most visited site in the globe. Many other services of Google figure in top 100
most visited sites including Blogger and YouTube. In 2017, it was recognized as the most
valued brand in globe. It has received important criticism including issues like concerns of
privacy, avoidance of tax, censorship, antitrust and neutrality of search. The mission
statement of Google is “to establish global information and create it reachable and useful
universally (Hansson & Geier, 2012).
Advertising
Google makes most of the revenue from advertising. This consists sales of
application, purchases mad in applications, products digital content on android, YouTube,
including fees receive, service fees for Google Cloud Offerings. Google analytics permits
owners of the website to track and use a website that uses by people. Advertisements on
Google allows advertisers to present their advertisement in the network of Google content by
a scheme of cost per click. A sister service of Google AdSense allows advertisers to present
the advertisement in the content network of Google. Advertisement of Google can be sited on
websites of the third party in a shared program (Lengnick & Beck, 2011).

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Environment
It has announced a plan in October 2006 to install a large number of solar boards to
provide electricity of 1.6 megawatts. This is enough to satisfy 30% of energy needs on the
campus. This is the largest system of solar power. It is constructed on the campus of a U.S.
corporation. It has aimed for carbon neutrality towards operations. Google energy has made
the first investment in project of renewable energy.
Infrastructure
Data centers of Google are situated in South and North America. It has no official
data about several Google data centers. There is only one estimate that it had 2.5 million
servers. It relies on parallel computing of commodity hardware. It has started to develop own
designs. This has begun to produce private submarine communications cables.
Workplace culture
This organization was ranked as the best organization to work in the 2007, 2008, &
2012. It was also nominated in 2010 as world’s best attractive employer. The corporate
philosophy of Google consists principle like “You can make money without doing evil,” It
has a large number of employee’s base by predominant leadership. People are hired
according to the base of the hierarchical system. The employees are split in six hierarchies
according to their range and experience. There is a technique of motivation and employees
are invigorated to expend 20 percent of its work time on a project that present interest. Many
of the services of Google like Gmail, Orkut, Google News, and AdSense are created by these
independent endeavors.
HR effectiveness approach
Human resource management of Google practices to cover effective training program
of employees and performance management to enhance the capabilities of human resources.
There is a system to use effective analysis to design programs of training by the aim to
support innovating workforce. The programs of training and result ensure the needs of human
resource. This organization has tuned practices of performance management by including
performance planning to address the corporate objectives of HRM. Google also uses
functions and program of performance in human resource. This uses the information to
enhance performance management practices by training program of the employee. The
prospective of employees present the take care of HR within Google by ensuring important

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transactional functions to manage everything. These presented the practices of HR
management by using a simple tool like a satisfaction survey (Mathis & Jackson, 2016).
HR management by objectives
The success of an organization relies on high-quality human resource. Google
emphasizes excellence and smartness among HR. There is a procedure to use carefully
methods, schemes, & techniques for recruitment, selection, and retention of high-quality
employees.
Recruitment process
Google HRM uses many internal and external bases to develop the adequacy to
recruit people. Google evaluate effective practices of HR by the performance of employees
that depends on education. The organization evaluates the performance of HR by continuing
influx of qualified workers by matching capabilities to perform. Combination of external and
internal sources support HR to recruit. The organization uses a direct method to evaluate the
effective utilization of resources that is the first thing of the employee. This presents the HR
smartness to drive creativity for excellence and alignment of Google with a good selection of
employees. There are many processes used by an organization to evaluate the success of HR
like preliminary screening. The satisfaction of employee and retention are the main procedure
that calculates and presented by the survey of Google. This present the effectiveness of HR to
manage everything that correlated with payroll to employees and criteria of listening and
solving issues of employees (Hong, 2012).
Performance planning
The organization uses effort for performance planning and address many dimension
of HR management. This includes customer services, diversity support, communication, and
abilities of problem-solving. Performance appraisal program of Google uses many
corresponding variables to these dimensions. For example, Google evaluates HR
management performance by actions of problem-solving and internal communication to
decide the approach of performance management. Employee results and behavior are the
reflections of HR practices (Jiang & Lepak, 2012).
Corporate objectives
Performance management practices of Google are linked with practices of Human
resource management. This is depended on the capability of HR to support the activities of
the employee. For this HR emphasizes on diversity to support diverse ideas that lead to

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higher innovation. Part of Google corporate objective is innovation. This is emphasized on
capabilities of problem-solving of HR that should ensure the development of resilience.
Growth in sales, higher productivity, accuracy, and performance appraisal of the employee
are the process to evaluate HR.
Performance measurement and standards
Google uses a set of measurement and standard for HR management practices in areas
of HR. Google uses individual measurements of ethical conduct to contribute to innovation
and quality in areas of HR. Google uses the collaboration level variable for evaluation of HR
management. This is necessary for a measure of performance of the HR manager as it
generates more innovating culture. The organization maintains a high standard to measure
and emphasizes employee’s excellence. Google conducts performance interviews to address
the concern of HR management. This covers the skills, capabilities, and attributes of HR. The
performance of the team presents the selection of employees done by HR for different
projects and purposes. This includes the formal and informal structure of organization areas.
The organization evaluates the management of HR by a procedure of training in many ways
like discussion, rich communications including employee’s performance. HR management
practices of positive feedback and design of coaching mentoring support to retain and
develop employees with potentials to complete work on time. Results of employees, attitude,
and behaviors are the main reflection of practices of HR. Line manager, CEO and the board
perspective present the capability of HR management within the organization by
recommendations and views that possess abilities to ascertain the functions effectively.
Justifications
HR management plays an effective role to create a strong culture in Google. This
presents a strong culture within the organization by fairness and equality values to
improvement in talent retention and acquisition. The HR management in Google is essential
to promote that all employees are on the same. Culture of Google is easy to evaluate the
satisfaction of employees. Values like transparency and openness within the organization
present the initiative of HR management. HR management has increased the retention and
acquisition that are a good indicator for promoting strong culture. Management of HR
management has presented elements of Google that built on add value to overall strategic
objectives. This department deals with many areas. Holidays, sick pay, payroll, and auditing
are a vast area for each day aspects of Google. These all are controlled by HR management.

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HR management continually updating and adapting new demands and technologies to meet
organization requirement.
References
Alexander, D. (2014). Google performance management. Journal of Business Ethics,
53(04), 556-596.
Hansson, B., & Geier, B. (2012). Google relations. Journal of Industrial relations,
44(03), 335-358.
Hong, E. N. (2012). Recruitment Process. International Journal of Business Research
and Management, 03(02), 60-79.
Jiang, K., & Lepak, D. P. (2012). Performance Planning. Academy of Management
Journal, 55(06), 1264-1694.
Lengnick, H., & Beck, C. A. (2011). Advertising. Human Resource Management
Journal, 21(03), 243-255.
Mathis, R. L., & Jackson, J. (2016). Practices. Journal of Business Management,
16(05), 96-789.