Report on HR Professional Skills and Development at Virgin Media

This report delves into the crucial aspects of developing individuals and teams within an organization, focusing on the role of HR professionals. It begins by examining the essential professional knowledge, behaviors, and skills required in an HR role, with specific reference to Virgin Media. A detailed skill audit is then analyzed, including self-evaluation and SWOT analysis. The report explores the differences between organizational and individual learning, emphasizing the need for continuous learning and professional development to drive sustainable business performance. It applies learning cycle theories to analyze the importance of continuous professional development and produces a detailed professional development plan. The report further examines how high-performance working contributes to employee engagement and competitive advantage, analyzing its benefits within the context of Virgin Media. Finally, it evaluates performance management, collaborative working, and effective communication in supporting a high-performance culture, and synthesizes knowledge to demonstrate how these factors improve employee engagement, commitment, and competitive advantage. The report concludes by providing a comprehensive overview of the findings and recommendations.

Developing individual
and teams in
organisation

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
P1. Examination of the professional knowledge, behaviour, and skills that are required by an
HR professional...........................................................................................................................1
P2. Analysing skill audit and its related aspect in a systematic and sequential manner..............2
M1. Self-evaluation of the skill audit that has been done above.................................................3
P3. Analyse the differences between organisational and individual learning, training and
development.................................................................................................................................7
P4. Analyse the need for continuous learning and professional development to drive
sustainable business performance................................................................................................9
M2. Apply learning cycle theories (Kolb’s Learning Cycle and Kurt Lewin’s Change model)
to analyse the importance of implementing continuous professional development..................10
D1. Produce a detailed and coherent professional development plan that appropriately sets out
learning goals and training in relation to the learning cycle to achieve sustainable business
performance objectives..............................................................................................................13
P5. Apply knowledge and understanding to the ways in which high-performance working
contributes to employee engagement and competitive advantage.............................................15
M3. Analyse its benefits with justifications to a specific organisational situation within Virgin
Media to improve employee competitive advantage.................................................................16
P6. Evaluate ways in which performance management, collaborative working and effective
communication can support high-performance culture and commitment.................................16
M4. Critically evaluate the different approaches to performance management and make
judgments on how effective they can be to support high performance culture and commitment
...................................................................................................................................................17
D2. Provide valid synthesis of knowledge and information resulting in appropriate judgements
on how HPW and mechanisms used to support HPW lead to improved employee engagement,

commitment and competitive advantage...................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................18

INTRODUCTION
Developing individuals and teams in an organisation is one of the most important as well
as essential aspect as it helps in personal and professional growth and also provides a base for its
employees to work in an ethical environment that will subsequently benefit the organisation in
the long run (Akhavan and Mahdi Hosseini, 2016). In this report there is a brief discussion of the
key knowledge and skills that are required by an HR professional in the department of Virgin
Media. Apart from this personal skill audit, SWOT analysis, PDP plan, and reflective statement
is also evaluated and analysed in this report. Further in this report there are many other things
that are discussed like differences between individual and organisational learning, need for
continuous learning, examination of HPW and its contribution to employment engagement, and
different approaches that are used in performance management.
MAIN BODY
P1. Examination of the professional knowledge, behaviour, and skills that are required by an HR
professional
HR profession if one of the most important position for each and every firm that is
working in the industry as they help in recruiting talented, educated, and experienced personnel's
in the organisation so that it can help the firm to grow and prosper in the long run. There are a
number of different skills, behaviour, and professional knowledge that an HR professional must
possess and all of them are explained below in detail-
Skills- The skill set that is required by a HR so that it can help in growth and
development in the long run and that too for a firm like Virgin Media are as follows-
Employee relation- It is the foremost skill of an HR professional and it is very important for an
HR to maintain and sustain such a relationship with its employees so that all the individuals that
are working for the firm must feel connected towards the organisation so that it can lead to the
development and subsequently profitability. Since Virgin Media is a big company and has a huge
number of workforce that is working for it so it becomes much more important for its HR
professionals to reach to every individual so that it can help in increasing the overall
performance of the company (Ali Taha, Sirkova and Ferencova, 2016).
Performance management- As Virgin Media is a firm that is operating on a large scale and thus
it is very important for its HR to keep a tab on every employee’s performance so that appropriate
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tools and techniques of incentives and motivation can be used in a precise manner so that it can
add to the value of the firm in the long run.
Teamwork and collaboration- Since the above mentioned firm operates on a large scale so it
becomes important for the HR professional to make teams in such a manner so that the superior
must know how to guide its subordinate. Also HR must collaborate different teams so that all the
employees must work for the overall goal that is to gain long term profitability rather than just
satisfying personal needs (Zuofa and Ochieng, 2017).
Behaviour- Behaviour of an HR is very crucial in every company and if an enterprise is
as big as Virgin Media it becomes much more crucial and the behaviour that an HR Must possess
is described below-
Trustworthiness and transparency- As an HR handles a lot of people at the same time so it
becomes very important to be transparent and trustworthy so that it can help in grabbing the
confidence of the employees that can prove beneficial in the long run. Since Virgin Media is a
big firm so its HR must be transparent enough and must treat each and every individual
accordingly without any partiality.
Versatile and adaptability- Since Virgin Media is a huge firm and thus it becomes very
important for the HR to be versatile and adapt to the changing environment. HR must also know
about the technological advancement so that the appropriate one can be chosen which can prove
useful from the company's point of view.
Personal knowledge- As HR holds one of the most respected position so the person has
to be knowledgable according to that only. The knowledge that an HR must possess is expertises
knowledge in the field of administration, HRM, and recruitment and selection (Bano, Zowghi
and Sarkissian, 2016).
P2. Analysing skill audit and its related aspect in a systematic and sequential manner
SKILL AUDIT
Skills and knowledge that I think is important for
my current job role
Rating my ability
Communication 3
Team work 2
Time management 4
2

Resilience 1
Adaptability 2
Skills and knowledge that I think is important for
my future job role
Rating my ability
Written communication skills 2
Self-management 3
Awareness 1
Positivity 5
Leadership 2
The basis of ratings-
1 = No current knowledge or skill
2 = Some awareness, but not sufficiently competent to use it
3 = Familiar with and able to use the knowledge or skill
4 = Proficient in the knowledge or skill and able to show others how to use it
5 = Expert, with a high degree of skill and/or comprehensive knowledge
M1. Self-evaluation of the skill audit that has been done above
Self- evaluation of my skills audit
Skills and knowledge that I think is important for my current job role
Communication- I rated myself 3 out of 5 because as I am comfortable in communicating with
others and able to convey my mindset too but at times it becomes difficult for me due to
barriers in communication and thus it results in hampering my skill. So I want to acquire more
of this skill so that it can help me in the current job role.
Team work- I have rated 2 out of 5 in this skill as I am not much comfortable in teams and
lacks some of the things that are necessary in working as a team. Thus I want to acquire this
skill so that it can help me in contributing more and more while working in a team.
Time management- I have rated 4 out of 5 in this skill as I am very good at managing my time
and that too in an effective and efficient manner but still I want to update my this skill a little
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bit so that it can become as an advantage in my current job role.
Resilience- I have rated myself 1 out of 5 in this skill as I am very bad in recovering from
difficulties and it is a limitation of me as I am struck in a particular situation and it takes a lot
of time for me to recover so I want to achieve this skill so that it can help me in the current job
role.
Adaptability-2 I have rated myself 2 out of 5 in this skill as I am not that good in adapting to
the changing environment and thus as a result it affects my overall working so I want to
improve this skill of mine so that it ca help me in the current job role.
Skills and knowledge that I think is important for my future job role
Written communication skills-2 I have rated 2 out of 5 in this skill as I am good at
communicating but when it comes to written skills of the same I lack in that so I want to
improve this skill of mine so that it can help me in the future job roles.
Self-management- I have rated myself 3 out of 5 in this skill as I am good at managing myself
but at times I just need to remind me constantly so as to manage myself in an effective manner
so I want to improve that aspect of mine so that it can prove beneficial in the future job role.
Awareness- I have rated myself 1 out of 5 in this skill as I am not very well aware of the
situations that are prevailing in the market and thus it acts as my limitation so I want to
improve this aspect of mine so that it can help in future job roles of mine.
Positivity- I have rated myself 5 out of 5 in this skill as I am highly positive in every aspect
and it acts as an advantage to me since it proves very helpful in tackling adverse situations in
an impactful manner which can prove useful for me in future job roles.
Leadership- I have rated myself 2 out of 5 in this skill as I am confident enough but lacks the
basic qualities of a leader since I gets a bit nervous in front of others so I want to improve my
this skill which is very crucial for me in future job roles.
SWOT ANALYSIS- Analysis of my strengths, weaknesses, opportunities, and
threats are described below-
STRENGTHS WEAKNESSES
My strengths are my self and time management Since I am not that aware about things and also
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ability as it is proves very beneficial for me as
it helps me in adapting to the changing
environment.
I am not that resilient that acts as my
limitations since it hampers my overall
performance in the long run.
THREATS OPPORTUNITIES
As every firm wants individuals that that can
lead from the front and I lack that ability and
other competitors of mine have that quality so
it pose as a big threat to me.
Since there are a number of different
opportunities to acquire new skill set and
improve the existing one by attending seminars
and workshops and it is a big opportunity for
me that can help in the long run.
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Personal Development Plan (PDP)
What are my objectives?
(short & long term)
Success criteria What activities/actions do
I need to undertake to
achieve my objectives?
Implementation –how
activities will be applied to
achieve objectives
What
support/reso
urces do I
need to
achieve my
objectives
Time period required
Career goal To get the dream
job
Constantly work on
improving the current
skills
Work with an organisation that
helps in improving skills
Constant
support
from team
members
2-3 years
Financial goal To be financially
stable in every
situation
To save more from the
income
To give services to that
company which provides good
salary
Higher rate
of return
policy
5-6 years
Academic goal To be aware of
every situation in
the market
To keep learning new
things
Taking admission for various
courses that are very crucial in
present like AI
Finding best
faculties in
the market
1 year
Health goal To be physically
and mentally fit
To be active every day by
doing different exercises
To gain knowledge from
various sources so that it can
help in the future too
Finding best
couches of
the industry
6 months
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Reflective statement- It can be evaluated from the above that I have the basic skills just I need to improve that so that it can help me in achieving
and accomplishing the goals and objectives that can help in sustaining and surviving the industry which is highly competitive and dynamic in nature.
P3. Analyse the differences between organisational and individual learning, training and development.
What is learning?
Learning is simply the process of acquiring new skill sets in the and moving from traditional methods of performance to new methods which are
quicker, efficient and more productive. The learning has become more common in the organisations, because new developments in business practices and
operations are coming very frequently in some way or other. However, the process of learning is not about only acquiring new skills and knowledges bout
also making changes in the existing methods as well (Bark, Kragt and Robson, 2016). Through learning changes have to be bought in knowledge, values,
skills, attitude, preferences and behaviour as well. These developments in collective sense defines learning in best manner. In psychology, it is attributed
that learning for an individual comes through multiple channels and not just through any single way, like going to school or college.
What is organisational learning?
Organisational learning is the process through which an organisation itself tends to gain new knowledge and experiences over the time, these
changes thus leads to organisation learning about new environment, developments and dynamics in business as well as society. The process of learning in
the organisation comes truly in effect when the organisation as a whole tries to cope with these by making improvements in its structure, methodologies,
policies and processes. Taking the case in Virgin media Ltd. The company learnt to make changes in bringing up internet services more efficiently and also
tried to rely on internet usages more for its business operations, seeking to cope with modern requirements. Therefore organizational tool is important tool
for all companies for creation and retention and transfer of knowledge and talent in the organization itself, so that overall objectives could be supported.
Looking at this observation of organizational learning, conceive, act and reflect becomes the most important techniques of action.
What is Individual Learning?
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Individual learning is the smallest learning process in an organisation community. It refers to the transfer of knowledge and skills to individual
employees from various sources, such as transfer within the employees, transfer of knowledge from changing methods in organisation to the employees or
when employees are needed to cope up with dynamics of business and society themselves. In each of such case, individual seems incurring new skills and
knowledge to enhance their performances. In the light of individual learning, one strives for availing new information, or developing new strategies to
find solutions of many difficult problems and situations. This could be the result of experiences, reflections, teachings and many more such agents that
will improvise knowledge of a learner. Usually, Individual learning is considered as the synonym of individual improvement, but if studied through the
psychology, individual learning is as simple as a change between two moments for an individual, from lacking in knowledge to proficiency in same.
What is Training and Development?
The process of Training and developments is far different from the process of learning in organisation. On the one side, where process of learning is
natural and automatic, in which individuals and the organisation learns and gain new knowledge while coping up with significant developments. Other side,
Training and developments are imparted deliberately to the individuals for acquiring new knowledge and skills so they could cope with changes. The
training and development process requires efforts. Consider a case when digital marketing became the new normal in the business processes of marketing.
The marketing team in virgin media would have surely required to learn new skills so it can make use of digital and social media platforms and learn new
business techniques like social media campaigning etc. to achieve competitive edge in business. There, imparting training and developments to the
marketing team was inevitable. But, when these methods got adopted the entire company got to learn about new developments in business environments.
This is the result of organisational learning (Carlsson-Wall, Kraus and Karlsson, 2017).
Differences between the above three.
Basis Organisational
learning
Individual learning Training and
development
Type of learning Type of learning is
natural
Type of learning is
natural
Type of learning is
deliberated
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Transfer of knowledge Knowledge transfer
sometimes in
hierarchical manner or
to the organisation
holistically
Knowledge transfer
takes place for
individual employee
Knowledge is
transferred for a
particular purpose and
fulfilment of specific
development
Quantum of of leaning Quantum of learning is
entire organisation
For one individual To a department or
particular group or a
team
Development Sometimes brings new
ideologies, policies
and structural changes
(Cavka, Staub-French
and Poirier, 2017)
Enhancement in
performance of
individual and thought
process
Leads to new learnings
in team and
department, sometimes
new recruitments and
increase team spirit
P4. Analyse the need for continuous learning and professional development to drive sustainable business performance
The need of continuous developments and acquiring new skills and knowledges is inevitable in the modern business operations. Because of the facts
that businesses practices, operations and functions have become very dynamic. They are apparently taking new shapes and dimensions almost every week
or every month. These developments are not only limited to those organisations which have internet and digital platforms as integrated part of their
business but these are extended to every sort of organisation in every sector, be it relate to primary activities, manufacturing, transport, health, education
etc. These developments new changes in business practices and operations and tactics, and if any Business refuses to or fail to cooperate with these changes
than it loses is competitive edge in the market at first stance and than ultimately loses the complete market. Therefore, it is imperative for business to take
every possible steps to cope with these developments and make their employees cope with new needs too, in order to avail maximum advantages of these
developments (Charland and et.al., 2016).
9

M2. Apply learning cycle theories (Kolb’s Learning Cycle and Kurt Lewin’s Change model) to analyse the importance of implementing continuous
professional development.
Kolb’s Learning Cycle
Explain
Kolb's learning cycle is the model of learning that tries comprehending general behaviour of a learner. The cycle talks about four aspects or bases
that every learner seems to touch and experience from encountering the problem very first time to reaching on particular result. The four stages discussed
are:
Concrete experience- This is the first ever experience when a new development is encountered by the learner. In this stage, the learner identifies the
problem for the very first time, understand it and try making some interpretations from the development.
Reflection- This is the stage of reflection of the learner to new development. Under the reflection, an individual identifies the nature of inconsistencies
between existing methods to the new methods. Which new demands are being met from the new development and what are the advantages.
Abstract Conceptualization- Third stage talks about conception of a new idea in the mind of learners which has to be ultimately used is undertaking
required modifications for meeting new developments. In case of multiple ideas, the best among all has to be decided.
Active Implementation- The final stage includes actually implementing the idea in the real world business operations in most sophisticated manner then
analysing the results and deviations (Cheng and et.al., 2016).
Diagram
10

Apply
Taking example of adoption of new marketing strategies in Virgin Media ltd. The management first identified the changing marketing scenario and
most of the organisation shifting their marketing strategies to online platforms. Secondly the management understood that the shift was inevitable and
existing methods of marketing are not proving convincing for the users, and it will help business to outreach more customers, present their services in better
way and offer more information. Thirdly, the company tried to find ways through which marketing will be done. They listed the sources and made a proper
plan and budget. Fourthly, the company actually implemented the plan and recorded results and deviations.
Kurt Lewin’s Change model
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Illustration 1: Kolb's learning cycle

Explain
Kurt lewin's model of change is one of the most widely accepted and acknowledged model that understands how changes takes place in an
organisation, how they are perceived and what organisation needs to to for enforcing these changes. The theorist defined changes under three processes of
Unfreezing, Changing and Refreezing. Theorist noted changes are the very much needed in an organisation for its continuous progress and moving forward
to new and desirable levels of behaviours.
Unfreezing- This is the stage before implementation of any change. Under this the organisation faces resistance to change by the pioneer of traditional
approaches. Thus organisation management create awareness about new changes.
Changing- Under this the organisation actually bring the change in real business world.
Refreezing- This stage is called the stage of reinforcing the change, where organisation undertakes to solidify the change and integrate this with
organisational goals, structure and vision. Making it the new normal (Cherubini and Nielsen, 2016).
Diagram
12

Apply
When the approach to apply strategies of digital marketing in Virgin Media business operation first construed in the mind of management, it was
heavily resisted by its employees as well as business allies, who were engaged in television and print media operations. The organisation had a threat that
since it can not solely rely on digital marketing, support of these business allies was equally important. Also the support of marketing team was important.
So the organisation took steps and generated awareness among these people with the help of various facts and figures and graphs of other company who
adopted these changes. The organisation then adopted the digital marketing operations, created its own website,partnered with other websites to outreach
the customers, established direct contacts with customers through official accounts and made distinct plans to ensure success of the change. Then, the
organisation made changes in its plans, policies, budget, made new recruitments, partnered with other new businesses and made digital marketing integral
part of marketing as well as business operations (Doyle and et.al., 2016).
D1. Produce a detailed and coherent professional development plan that appropriately sets out learning goals and training in relation to the learning cycle to
achieve sustainable business performance objectives
13
Illustration 2: Kurt Lewin's change model

GOAL 1: Where do you want to be professionally? In how many years?
I want to be the HR of the firm Virgin Media and in
about 2 years
OBJECTIVES: What actions/steps will help you to
achieve the goal 1?
The steps that has to be taken by me in order to
become a HR is to gain knowledge about
administrative working in depth. Further a knowledge
of recruiting personnels is also necessary for me to be
professional inept.
GOAL 2: Where do you want to be professionally? In how many years?
I want to be a manager of Virgin Media in about 5
years
OBJECTIVES: What actions/steps will help you to achieve the goal 2?
The steps that has to be taken by me so that I can
achieve the goal is firstly I have to gain a lot of
experience by serving different firms so that it can
lead to perfection in the long term context.
14

P5. Apply knowledge and understanding to the ways in which high-performance working contributes to employee engagement and competitive advantage.
Explain what is HPW?
High-performance working is one of the most crucial aspect as it helps the company that is Virgin Media to recruit persons that are highly qualified
and intellectual so that they can carry out all the activities of the business in an impactful manner (Feo and et.al., 2017). Through the high working
performance, employees fulfils the goals for not just organisational but personal development as well. They are directed in such manner and their attitude is
seen changing that way. High performance working is an enabling phenomenon for employees to offer zeal and dedication towards improving their
abilities. Therefore, in nutshell, high performance working is to stimulate employee for getting standards so as to develop more commitments towards work
and organization as a whole.
How does HPW contribute to Employee Engagement?
There are many practices involved in HPW that are intensive and selective recruiting, job training and development, working as a team, etc. and
these all aspects helps in employee engagement in an effective and efficient way. Through HPW, employees start finding enjoyment in their work and
career development opportunities. When this is combined with effective managerial skills of motivation, employees start seeing themselves as integral part
of organisation and their commitment levels rises. In this way, employees’ engagement in Virgin media gets ensured.
What are the benefits of HPW? In Virgin Media, does it improve employee competitive advantage?
The main benefit of HPW is that it improves the quality of the performance of all the workers that are working with the company. In a firm like
Virgin Media it also improves the competitive advantage as it helps in increasing the competition within the organisation that is a health one which proves
beneficial for the firm in the long run (Goode and et.al., 2017). In altogether, focus of employees in developing their performance, changed progressive
attitude of employees, alignment with organisation and many other such points raises the bar of competency of employees. Their commitment levels,
together with talent gets highly valued in market, and hence their competency rises.
15

M3. Analyse its benefits with justifications to a specific organisational situation within Virgin Media to improve employee competitive advantage
Since HPW helps in high performance it also proves beneficial for Virgin Media and that can be understood with the help of following example.
Example- It can be understood as there are two employees in the organisation and one is performing exceptionally well while the other is not performing
up to the expectations so HPW helps in creating an environment of competition with the organisational structure but that competition is a healthy one that
promotes the other one to perform better so that it can help in overall growth and prosperity.
P6. Evaluate ways in which performance management, collaborative working and effective communication can support high-performance culture and
commitment
Identify the different approaches to Performance Management?
There are different steps that are included in the performance management and they are explained below-
Establish goals- Firstly all the goals have to be identified so that performance can be directed towards that goal
Develop a plan- After identification of a goal a plan must be formulated about the things that has to be done to achieve the goal
Take action- After that appropriate action must be taken so that it can add value to the firm (L'Hermitte and et.al., 2016)
Assess performance- Performance must be evaluated after every step so that necessary rectification measures can be taken well within time
Provide rewards- For excellent work appropriate rewards must also be given so that it encourages the employee to do better
Collaborative working- It is an approach in which collaboration of individuals are included so that all the activities can be completed within a
limited period of time (Li, Mitchell and Boyle, 2016).
360 DEGREE FEEDBACK- It is a feedback system that is highly confidential in nature and helps the employee to improve the current skill set so
that the work can be done with more effectiveness and efficiency.
TRAINING AND SKILLS DEVELOPEMNT- It is one of the most important aspect as it helps in development of a person as an individual as
well as in terms of profession too as well as it also proves beneficial in the long term context.
16

Evaluate the effectiveness of the approaches mentioned
There are many advantages as well as disadvantages of the above approaches that are described below-
Performance Management- Advantage is that it improves the performance while disadvantage is that it is highly rigid in nature (Lin and Sanders,
2017).
Collaborative working- The advantage of it is that it creates bonding among the employees while disadvantage is that it creates conflicts
360 DEGREE FEEDBACK- Advantage is that it provides feedback in personal terms so that a person cannot feel ashamed in front of others while
the disadvantage is that it creates barriers within the organization
TRAINING AND SKILLS DEVELOPEMNT- Advantage is that it helps in improving the performance while its disadvantage is that it adds to
the costs of the company (O’Grady and Akroyd, 2016)
How do these approaches support High performance Culture at Virgin Media?
These approaches are used accordingly as and when the needs arises in Virgin Media so that it can add to the value of the company as well as
increase and improve the performance of the individuals working for the firm.
M4. Critically evaluate the different approaches to performance management and make judgments on how effective they can be to support high
performance culture and commitment
All the approaches that are discussed above are formulated by experts in their field and thus they are tried and tested in the market and thus they are
very effective as well as efficient in the industry and also it supports performance culture and commitment in the organisation such as Virgin Media and the
firm must choose appropriately from the alternatives that are present so that it can help the firm to grow and prosper in the industry (Ratiu, David and
Baban, 2017).
D2. Provide valid synthesis of knowledge and information resulting in appropriate judgements on how HPW and mechanisms used to support HPW lead to
improved employee engagement, commitment and competitive advantage.
Since HPW helps in increasing and improving the performance so that employees fell connected with the firm that leads to improved employment
engagement and its related terms (Ward and et.al., 2018).
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CONCLUSION
From the above it can be concluded that I have many skills and I just need to improve the existing one and gather some new one so that it can help
me in the future which is full of uncertainties.
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