This report identifies emerging trends in human resource performance management within media companies in Nigeria, focusing on the British Broadcasting Corporation (BBC). It aims to discern these trends, determine their impact on the BBC, and evaluate their benefits for media companies. Key research questions address the specific trends, their impact on the BBC, and the overall benefits of HR performance management in the Nigerian media landscape. The literature review highlights trends such as leveraging trust, continuous performance management, employee experience, and the importance of people analytics. It also examines the positive impact of these trends on companies like the BBC, emphasizing improved business growth and success. Furthermore, it identifies benefits like enhanced business performance, increased sales and profitability, and improved employee retention. The report outlines a research methodology encompassing research philosophy, approach, choice, data collection, research instruments, and data analysis.