HR Professional Skills, Development, and Performance at Amazon Report

This report delves into the essential skills, knowledge, and behaviors required of an HR professional, specifically within the context of Amazon. It begins by outlining the communication, problem-solving, and time management skills necessary for an HR assistant manager, along with the importance of legal and best practice knowledge. A personal skills audit is then presented, identifying strengths and weaknesses, and a professional development plan is proposed to address areas needing improvement. The report further explores the distinctions between organizational and individual learning, training, and development, emphasizing the need for continuous professional development to drive sustainable business performance. It analyzes the contribution of High-Performance Work (HPW) systems to employee engagement and competitive advantages within a specific organizational context and evaluates various performance management approaches to support a high-performance culture. The report concludes with a summary of findings and recommendations for HR professionals.

Developing
Individuals,
Teams and
Organisations

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Appropriate and professional knowledge, skills and behaviour required by HR professional
.....................................................................................................................................................3
P2 Personal skills audit to identify appropriate knowledge, skills and behaviours and develop
a professional development plan.................................................................................................5
M1 Provide a detailed professional skills audit that demonstrates evidence of personal
reflection and evaluation.............................................................................................................7
TASK 2............................................................................................................................................7
P3 Differences between organisational and individual learning, training and development......7
P4 Need for continuous learning and professional development to drive sustainable business
performance.................................................................................................................................9
M2 Apply learning cycle theories to analyse the importance of implementing continuous
professional development. ........................................................................................................10
TASK 3..........................................................................................................................................10
P5 How HPW contributes to employees engagement and competitive advantages within
specific organisational situation ...............................................................................................10
M3 Analyse the benefits of applying HPW with justifications to a specific organisational
situation.....................................................................................................................................12
TASK 4..........................................................................................................................................12
P6 Different approach to performance management ...............................................................12
M4 Critically evaluate the different approaches and make judgements on how effective they
can be to support high performance culture and commitment..................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
In an organisation, development is required which can be in term of staff members or
overall company. Moreover, firm is an entity within that people perform their work within team
for attaining particular aim. Performance of individual as well as team both have wide impact on
performance level of business (Ford, 2014). It is responsibility of manager within organisation
to manage its operations as well as activities within effective manner. Thus, for making effective
team as well as development of individual it is important to organise training and development
session. This report is based on Amazon which is American multinational technology company
based in Seattle, Washington. It was founded in 1994 by Jeff Bezos and they are serving at world
wide level. This report will going to discuss appropriate behaviour, knowledge and skills which
needed by an HR professional. Need for the continuous professional development and learning to
drive the sustainable business performance will be mention in given report. There will be
discussion about the contribution of HPW to employee engagement as well as competitive
benefits with in particular situation.
TASK 1
P1 Appropriate and professional knowledge, skills and behaviour required by HR professional
It is important for an HR professional to develop skills and knowledge to stay in
organisation for long time. As being Assistance manager of Amazon, it is important to improve
professional skills, knowledge and behaviour because it will help them in innovating several
policies as well as strategies. These policies can be advantageous for business firm as well as
themselves (Knowledge and skills required by HR professional, 2016). Individual knowledge,
skills as well as behaviour are the factors which can give new growth to business firm
explanation of these are as follows :-
.
Skills of HR assistant manager -
 Communication skills – It is the skills which help in sharing or convey ideas as well as
feeling. Communication skill is most necessary and have to be in Assistance manager of
Amazon because with the assistance they will be able to interact with staff in positive
manner and also take opinion related to any specific area (Levi, 2015). along with this, it
become easy to share information, rules and regulation given by HR manager to staff

members. Such practices will able to motivate personnel and they will work towards
achieving aims of Amazon.
 Problem solving skills – Assistance manager ability is to solve issue in significant
manner without impediments. If Amazon want to increase their productivity then it is
important for all employees to resolve issues which are founded among employees at
work place (Pinjani and Palvia, 2013). It is necessary to solve this because conflict gives
negative impact on productivity so it is important to resolve conflict and develop positive
working environment.
 Time management – There are several events which have to be manage by Assistant
manager of Marks and Spenser such as schedule meetings, interview, HR events,
maintain agendas and many more. Thus, it is necessary to have proper time management
skills within Assistant manager. Basic Computer skills – There is requirement of computer skills in Assistant manager
because there are several events which they have to manage in daily operations. In
relation to this, there is need of basic computer skill such as excel, Microsoft word and
many more.
Knowledge of assistant manager -
 Knowledge of legislations – For an organisation legislation is important part as it is
necessary for Assistance manager to ensure that all the activities have to be conduct by
following rules and laws. There are several legislations such as health and safety act,
equal employment, wages and many more (Seibert, Wang and Courtright, 2011). With
the assistance of these legislation HR and staff member of Amazon will able to build
strong relation within workplace. Knowledge of best practices – It is important for Assistance manager of Amazon to
have better knowledge related to best practices which performed within human resource
department. Best HR practices are career planning, performance management, learning,
training and development etc.. Employment Laws: It highlights to legal relationship between workers and employer
within an organization. This legislation gives consideration to employee harassment,
discrimination, selection process, safety measures and many such practices (Knowledge
and skills required by HR professional, 2016). In Amazon, assistance managers should

know about employee related laws for conducting working activities without facing
unwilling problems. This solid understanding assist in applying rules on particular
circumstance in appropriate manner. Additionally, a manager needs to have a proper HR
degree.
Behaviour of HR assistant manager-
 Ethical behaviour – It is important for assistance manager to be ethical as well as
perform activities by considering values, principles and ethics (O'leary, Mortensen and
Woolley, 2011). This will result in motivating personnel to work in ethical manner by
following all ethical consideration.
 Treat equally – It is import for assistance manager to behave equally with everyone in
organisation as well as have to keep same behaviour with all. Treat equally is effective
way by which assistance manager will able to motivate their staff members. It is
important for assistance manager to include all staff members while implementing policy
and also aware them about plan and policies for better understanding.
P2 Personal skills audit to identify appropriate knowledge, skills and behaviours and develop a
professional development plan
Personal skills audit is important for assessing strength as well as weakness of individual
professional behavioural pattern. It assist in recognising those areas in which individual is excels
and also those also in which they are lacking behind and possess scope of improvement
(Schaubroeck, Lam and Peng, 2011). Personal skill audit help assistance manager of Amazon.
Within decision making, achievement of high performance level and so on. Personal skill
auditing assist me in critically evaluating my knowledge and skills as well as help in determining
my strength and weakness.
Personal Skills Audit Questionnaire
Skills Personal Audit Questions 1 2 3 4 5
Communication  Good verbal communication 4
 Good written communication 5
 Good non-verbal communication 5
 Good to present in front of people 4

Problem solving  Good in coming up with solution for
problems
2
 Good in handling situations 3
Time management  Good to manage time effectively 4
 Good to complete all task in time 5
Computer  Good to use Microsoft Windows 3
 Good to use search Engine 3
 Good to use MS Excel 2
Strength Weakness
 Communication is my strength as I am
good in verbal, non-verbal as well as
written communication. As it is easy
for me to present rules, regulation,
instruction and so on given by HR
manger in front of other staff members.
 Along with this, time management is
my another skill as I am able to manage
time in effective manner and able to
complete time in effective manner.
 Problem solving skill is one of my
weakness because I am not able to
come up with solution of problem as
well as can't handle situation.
 There are more weakness in me i.e., I
am not good in basics computer skills
such as Microsoft Windows, search
Engine and MS Excel.
 Sometimes I don't feel self motivated as
in some situation I get demotivated. As
there is requirement to work on self
motivation skills.
Opportunity Threats
 Communication is my strength which
can create several opportunities for me
in future. As I can gain opinion of other
people in relation to particular task.
 Problem solving skills is my weakness
which can create several threats in
future. As I will not able to solve issues
which occur while conducting daily

 Along with this, through time
management skills I can complete task
within required time duration. As it
result in accomplishing goals and
objectives within required duration.
basis activities.
 Self motivation is my weakness as it
will work as threat for me in future
because in some situation I feel
demotivated
For improving my performance, I have to develop personal development plan which
involve my current performance within the areas which I need to improve along with their target
proficiency I want to achieve. Along with this, PDP also involve methods improvement can be
gain :-
Area for
development
Date I will
have this
completed by
I will achieve
this by
What's
happening
now?
How will I
know I've
been
successful?
Progress
Problem
solving
6 months Anticipating
and trying to
avoid the
downsides of
key solutions
as as well by
analysing
reason behind
the problem
for getting its
easy solution.
By
implementing
ideas to
resolve issue
and conflicts I
managed each
and every
situation in
effective
manner.
By
implementing
monitoring
practices or by
taking
feedbacks
from my
seniors.
60.00%
Basic
computer
skills
3 months By taking
participation
in Computer
classes or by
reading books
By
implementing
these ideas I
can work
easily on
By getting
reviews over
by work
performance
from my
70%

related to
computer.
computer and
can manage
data and
record
effectively.
manager or
other seniors.
Self motivated 5 months By tracking
my daily
progress as
well as by
enhancing
complexity
level of my
working.
Through this I
can enhance
complex
working
approach by
which I can
attempt
several task.
By identifying
my targets and
an effective
progress in it.
50.00%
Reflective Statement
Name
Reflect on why you selected that particular
job role
HR assistant manger as job role is selected by
me because it have wide scope within business
environment.
Reflect on what is the most challenging
part of job role
HR Assistant manager have to conduct several
activities on daily basis and it is necessary to
achieve these within required duration. Thus,
time management is most challenging part of
this job.
Reflect on what you have found to be
challenging to achieve based on your
Personal Skills Audit
I found self motivation as challenging to achieve
because there are some practices which again
demotivate me.
Reflect on your journey you undertook to
address your developmental needs and how
you resolved them
While going through the assessment I found that
my problem solving skills, basic computer skills
and self motivation are not effective enough

which requires proper attention. In order to
resolve this issue it will be required by me to
take computer classes, solve problem rise within
daily activities and so on.
Reflect on your communication with your
mentor and the challenges you faced in the
process
While developing my several skill I
communicate with my mentor on daily basis.
Within this process several challenges has been
face by me i.e., some instruction given by them
are not understandable by me clearly.
Reflect on the value you have gained from
the beginning of the Semester
There are several values gained by me from
seminar most important is self motivation skill
which has been get developed and play
important role in accomplishing daily basis
targets.
Reflect on the actions you would take
differently in order to overcome challenges
you faced so far
Major action is I started targetting my process as
well as started working on complex task. These
things help me in overcoming with challenges.
M1 Provide a detailed professional skills audit that demonstrates evidence of personal reflection
and evaluation.
Through personal skill audit it has been identified that there are several skills which I
have to develop for performing assistance manager professional in effective manner. Skills on
which I worked is conflict management, team building and time management as these assist me
in accomplishing goals as well as objective of Amazon within effective manner.
TASK 2
P3 Differences between organisational and individual learning, training and development.
Individual and organisational learning both are different from each other. They both are
necessary part of necessary part of company nut not able to conduct on same time. Explanation
are as follow :-

Organisational learning – It is related to the procedure of developing, retaining as well
as transferring of knowledge within organisation (Pinjani and Palvia, 2013). Organisational
learning assist in acquiring, transferring as well as creating knowledge within business firm for
long term succession. It comes from result in that employees are engaged within organisational
procedure and related events. In relation to Amazon, manager have to create learning
environment within organisation. Here, it is required to apply this approach in effectual manner
for maintaining organisation sustain-abilities within market area.
Individual learning – It is an activity which provides adherents within employers as well
as employees this is fundamental requirement of an organisation. Individual learning can be
define as capacity of person for building knowledge power from working experience, interaction
with people and many more. In Amazon, many people face several issues during lack of
acceptability within work place. Thus, it is important for HR manager of Amazon to design
training and development session for their staff members.
Difference between organisational and individual learning :-
Organisational learning Individual learning
 It deals within group of people with the
motive of increasing as well as
transferring knowledge within
Amazon.
 Organisational learning assist in
developing coordination as well as
cooperation within management and
staff members (Goetsch and Davis,
2014). Through, organisational learning
personnel will work towards
accomplishing specific aims of
Amazon.
 If organisational learning will be
executed within workplace and assist
manager in managing all activities
 Individual learning focus on particular
person potential and capabilities for
their personal development.
 It is an ongoing procedure which
continues with employees function. As
employees perform activities within
Amazon it will result in developing
their learning.
 In addition to this, individual learning
focus on individual plans. This result in
developing skills and knowledge of
each and every employees in effective
manner as well manager of Amazon.
Will receive benefits from this.

within effective manner.
Organisational training – It include preparation of training sessions for supporting
overall organisational strategies, long term goals, objectives and many more. In relation of
Amazon, Assistant manager Can conduct training program for developing new skills and
knowledge of staff. With the assistance of this guidance staff enable for high performance within
every given objectives or project.
Individual Training – For employees professional development individual training is
necessary as it result in achieving specific goals. It is important for Assistant manager of
Amazon to identify training requirement of staff such as technical, leadership, communication
and many more. So that, there skills will develop within required manner. Moreover, this activity
will provide assistance in international versus domestic meeting as well as decision making
procedure for effectual performance.
Training and development: Training and development describes the formal, ongoing
efforts that are made within organizations to improve the performance and self-fulfilment of their
employees through a variety of educational methods and programs. This can help in increasing
the efficiency of workers and also skills will be enhanced. This can also support firm in growing
Kolb’s learning cycle theory for continuous development
Diverging: In this individual can learn from observing the patterns which is being
followed by other employees. By this they can also get new ideas which can be implemented in
organization.
Assimilating: In order to learn better individual in organization needs to be provided
with clear information so that their goals and objectives are being achieved.
Converging: These type of learners in organizations are engaged in solving problems so
that they can reduce organizational efficiency.
Accommodating: In this learning style individual is being engaged in doing things on
practical aspects. They also bring new and creative changes in organization.
Basis of comparison Organisational Training Individual Training
Concept Organisational training deals
with overall Amazon system to
Whereas, individual training
programme focuses on

accomplishing national as well
as international project.
developing individual skills for
performing particular task in
Amazon.
Goals It involves main objectives of
Amazon which complete
through several group of staff.
As individual training focuses
on a person, so here involves
task or target related to
particular person within
Amazon.
P4 Need for continuous learning and professional development to drive sustainable business
performance.
People seek high productivity with long term succession which accomplish only through
continuous learning and professional development. In Amazon, Assistant manager always have
to pre-planned and conduct training session as per time and requirement.
Continuous learning – This practice assist in enhancing self motivation, knowledge as
well as competencies of people (Hirst and et. al., 2011). Assistant manager of Amazon have to
keep their staff updated with new skills, technology, trends etc.. Along with this, it is important
to prepare them for unexpected or unwilling changes for reducing issues related to work.
Moreover, it is necessary to provide proper response to new innovative ideas which can address
best opportunity available in target market. These activities provide assistance in learning
environment for those people who are engaging in Amazon.
Professional development – It is related to academic degrees, conferences, official
coursework as well as other formal meeting that help in building professional skills and
knowledge. Assistant manager of Amazon have to organise programs which assist in personal
development so that desired results achieve in effective manner by performance.
There are some need of continuous learning and professional development explanation of these
are as follows :-
 Retention – Continuous learning and professional development programmes needed to
promoting and increasing rate of employees performance. Assistant manager of Amazon
offer several opportunities to performing at best level so that staff can prove themselves
on work station. This type of initiates result in increasing personnel’s enthusiasm towards
their job by supporting them by effective guidance and learning sessions.

 Improved efficiency – Continuous learning and professional development programs not
only help in developing new skills but also provide possibilities to learn from seniors
while training programmes. In relation of Amazon, Assistant manager share their
knowledge and experience with staff members so they will select suitable out of these for
conducting further activities. In addition to this, it enable to many developing session by
that staff gain more relevant information as well as can enhance their performance.
M2 Apply learning cycle theories to analyse the importance of implementing continuous
professional development.
With the assistance of Kolb's learning theory it will be easy to implement continuous
professional development. There are four stages within this explanation of these are as follows :-
1. Concrete experience – In first stage new experience or situation is encountered and
reinterpretation of existing experience.
2. Reflective observation of the new experience – Of particular importance are any
inconsistencies within experience as well as understanding.
3. Abstract conceptualization – Within this reflection gives rise to new ideas or
modification to an existing concept.
4. Active experimentation – In this learner applies their ideas to their continuous learning
program to see what will happen.
TASK 3
P5 How HPW contributes to employees engagement and competitive advantages within specific
organisational situation
High performance working tactics assist in enhancing productivity of staff as well as
organisational (Levi, 2015). It can be done through realistic job previews, coaching, counselling,
fair performance appraisal, rewards system, innovation programs and many more. With the
assistance of these systematic approaches Amazon Assistant manager will able to engage staff
and gain competitive advantages. Moreover, through increasing competency level organisation
will able to create better image within eyes of customer's by offering them best quality goods in
potential market. Here, HPW contribution in employees engagement and competitive advantages
are as follows :-

 Merit based promotion – This approach leads to high performance as well as encourage
staff members to give their best at working stations. Moreover, serious personnel always
seek attention as well as recognition within business firm. So Assistant manager of
Amazon have to give appropriate rewards and incentives for fascinating their staff for
gaining long term succession. This practice refers to generally non monetary rewards that
enhance worker's visibility so consequently it motivate to more involvement.
 Competency development – This exercise provide help in enhancing productivity of all
present staff by supporting atmosphere. Assistant manager of Amazon has taken initiative
for development of staff competencies by that they are gaining more attention. It results
in effectual communication that reduce gaps within employee and employers so
organisation will able to engage staff in more smooth manner (Berry, 2011).
Furthermore, it generate more confidence within specific subject or skills of people so
they can contribute in company within effective manner.
 Flexibility in Job designing process – This practice is related to easy job roles structure
which result in decreasing complexity of working hours within organisation. Staff
member want comfort as well as supportive environment, so Assistant manager of
Amazon have to design perfect job plans. Such planning result in high contribution of
personnel by flexible and changing shift within work place.
 Conflict management – When people interact with each other in organisation there are
several changes of disagreement on numerous opinions. If Assistant manager will be able
to solve their problem and fulfil requirement within effective manner then it result in their
increasing morale towards job. As Amazon is working at worldwide level and there are
several employees who belong from different culture so it is important for manager to
communicate with them on timely basis. This instance response will result in providing
better guidance to employees within their job responsibilities by enhancing their
competency levels.
 Knowledge transforming – This approach is related to high engagement of staff
member by sharing relevant information as well as new or innovative ideas. In relation of
Amazon Assistant manager have to focus on knowledge transforming practices for
gaining desired outcomes as it will assist in enhancing profit sharing, reducing extra cost,
revenue and many more. Through following practices, staff members will able to enhance

performance level of their staff members which contribute in profitability of entire
business firm.
Therefore, above mention HR practices assist in best contribution for Amazon by
engaging every staff as well as their competencies.
M3 Analyse the benefits of applying HPW with justifications to a specific organisational
situation.
Implementation of high performance working have several advantages for working of
Amazon explanation of these are as follows :-
 With the assistance of High performance working more employees are involved in work,
more likely to be satisfied and find out needs for growth.
 Along with the advantages of high performance working is for both employees as well as
organisation. As in relation of staff members they will experience growth and satisfaction
as well as become more valuable as contributors.
 Apart from this, organisational benefits are high productivity, quality, flexibility,
customer satisfaction and many more.
TASK 4
P6 Different approach to performance management
Performance management is systematic process which focus on performance of
employees within organisation. There are several activities involved within this such as
monitoring, review, analysing performance as well as setting objectives. Assistant manager of
Amazon apply performance management approach within their working as it will result in
meeting goals and long term success. This approach result in providing clear image of employees
progress so that superiors can enable for measuring results along with behaviour. Respective
enterprise can use different approaches for analysing performance of their staff members
explanation of these are as follows :-
 Ranking: It is ranked based technique which utilize for small group of employees within
similar job profile (Amabile, 2012). Within this, high to low rating scale is involved
which assist in measuring performance of staff. In addition, this, there are many other

techniques which Amazon can implement such as graphic rating scale, paired comparison
and distribution. This approach makes sure rewards for top performers and provide
chance for improvement as well as dismissed to lower performers.
 Forced Distribution: In this intense evaluation is being followed by company to analyze
best and worst performance of the firm. This theory can be implemented in order to
increase quality of work.
 360 Degree Feedback: In this strategy Amazon can engaged in taking feedback from the
employees working. In this they will implement various strategies and take feedback
from the workers if strategies implemented is effective or not.
 Competency based: A Competency-based Approach is a HRM method that focuses on
the skills and talents needed to be able to perform a particular task to a certain standard
 Attribute approach: In this method, staff members acquire rates which is based on
some particular set of parameter within an business firm. Attribute approach done on the
basis of team corporations, problem solving, communication skills and innovative ideas
(Approaches for measuring performance of employees, 2018). In relation of Amazon, HR
manager have to analyses performance with mixed rating scale such as 1-5 scale or (+)
above, (0) equal and (-) below.
 Behavioral approach: In this oldest techniques includes series of vertical scale for
evaluating performance. Behavioural approach consist two type of approach like
behaviour anchor rate (BAR) and another one is behavioural observation (BOS). HR
manager of Amazon rely on respective method for its accuracy in different dimension of
staff members jobs.
 Result approach: This is simple concept as it is related to rating system which given on
the basis of performance results. Result approach gives address to balance scorecard
which focuses in financial, consumers, learning new things as well as growth level.
Secondly it comes productivity measures that evaluate performance along with feedback
which are receiving (Ford, 2014). With the assistance of this effectual approach HR
manager will able to motivate their staff members as well as enable for enhancing
productivity of Amazon.
 Quality approach: Focus of this quality approach method is fulfill demand of customers
and provide satisfactions through decreases recurring errors. Quality approach provide

assistance in assessing individual as well as system which utilize for analyzing
performance and teamwork. Assistant manager of Amazon have to take feedback on
regular basis from manager as well as superiors for solving related issues.
Thus, performance management support in enhancing staff members productivity by
utilising above mention techniques. Assistant manager of Amazon have to consider these aspects
for motivating staff for high performance level by providing better guidance.
M4 Critically evaluate the different approaches and make judgements on how effective they can
be to support high performance culture and commitment.
Critical evaluation on quality approach and result approach are mention below :-
Quality approach method is fulfil demand of customers and provide satisfactions through
decreases recurring errors. Quality approach provide assistance in assessing individual as well as
system which utilize for analysing performance and teamwork. Assistant manager of Amazon
have to take feedback on regular basis from manager as well as superiors for solving related
issues. On the other hand, result approach is simple concept as it is related to rating system
which given on the basis of performance results. Result approach gives address to balance
scorecard which focuses in financial, consumers, learning new things as well as growth level.
Secondly it comes productivity measures that evaluate performance along with feedback which
are receiving. With the assistance of this effectual approach Assistant manager will able to
motivate their staff members as well as enable for enhancing productivity of Amazon.
CONCLUSION
From above discussed report it has been summarised that, for an organisation team
working is necessary as it provide assistance in accomplishing objectives of corporation in
effective manner. For business organisational learning is important for overall company
operation and productivity. On the other hand, individual learning is advantageous for employees
as it result in increasing their knowledge, capabilities and skills. Along with this, it also assist in
finding out new and unique idea to perform operational and other activities within effectual
manner. This report studied about personal skills as well as professional development plan
because it will assist in enhancing skills ans knowledge of individual. In addition to this, high
performance working contribute in employees engagement and also in gaining competitive

advantages. There are several approaches which uses by Amazon related to performance
management.

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