Assessing HR Practices Impact on Employee Engagement and Performance

The study delves into how human resource (HR) practices influence employee attitudes and behaviors within an organization. It examines high-performance work systems and their role in enhancing employee engagement, which is crucial for boosting firm performance. The paper incorporates a comprehensive review of existing literature on HR management theories and empirical studies that highlight the mediating mechanisms through which HR practices affect organizational outcomes. Through meta-analytic investigations, the research reveals the significant correlation between strategic HR practices and positive employee engagement metrics, ultimately leading to improved firm performance. Additionally, it discusses potential challenges in implementing these systems effectively and provides insights into future research directions in green human resource management.

Research
Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview...............................................................................................................................1
1.2 Background...........................................................................................................................1
1.3 Significance of research........................................................................................................1
1.4 Aims and objectives..............................................................................................................2
1.5 Research questions................................................................................................................2
1.6 Gantt chart.............................................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Use of social media in business processes of Ensoft organisation........................................3
2.2 Role of social media channels to reach large group of customers towards company...........4
2.3 Evaluate the impact of social media on business performance of Ensoft.............................4
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level..................................................................................................................................5
CHAPTER 3: RESERACH METHODOLOGY.............................................................................6
3.1 Type of research....................................................................................................................6
3.2 Research design.....................................................................................................................7
3.3 Data sampling........................................................................................................................7
3.4 Methods of data collection....................................................................................................7
3.5 Ethical consideration.............................................................................................................8
CHAPTER 4: DATA ANALYSIS................................................................................................10
CHAPTER 5: CONCLUSION AND RECOMMENDATION ....................................................18
5.1 Conclusion...........................................................................................................................18
5.2 Recommendation.................................................................................................................18

Title: “To determine the impact of social media channels on enhancing performance level of
small business entities. A case study on Ensoft Ltd.”
CHAPTER 1: INTRODUCTION
1.1 Overview
In current period of time, an organisation developing and making research at the time of
taking such steps at the large market place which has been formulating their strategy and policies
that assist firm for attaining their potential goals and objectives in proper manner. For small
organisation, it is required for company is to recognise the impact of social media channels on
enhancing performance level of small business entities. In modern era, social media is growing at
fast manner. There are large number of people who are connected with social media sites and
using them in effectively, the social media sector is bound to become larger in the future time
period (Cascio, 2018). For increasing level of performance, each business required to leverage
the accurate social media channels in the best possible manner. This will directly impact on small
business organisation where social media attracting more customers towards their innovative
goods and services.
1.2 Background
The research has been developed and formulated in the large market place which help in
collecting and gathering accurate facts and figures for this industry and transform such data for
using this in assembling information which manipulate the firm for performing in high level.
Along with this, they required to analysing the impact of social media channels on enhancing
performance level of small business entities. For analysing this, they required to using social
media channels for attracting large number of customers towards their company goods and
services in better manner. Therefore, employees of an organisation are adopting latest techniques
and methods which assist them in gaining attention of more buyers at the large market place.
1.3 Significance of research
The major objective of this investigation is to analyse and examine those places where
they required to establish new technologies and methods effectively. On the other hand, they also
need to understand and evaluating the impact of customers at the time of using latest technology
which is based on quality based goods and services in proper manner (Armstrong and Taylor,
2014). With the help of achieving accurate target and goal, it is useful for considering the major
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effect of social media channels for increasing level of performance in the small business
enterprise.
1.4 Aims and objectives
Aims- “To determine the impact of social media channels on enhancing performance level of
small business entities. A case study on Ensoft Ltd.”
 To ascertain the use of social media in business processes.
 To identify the role of social media channels to reach large group of customers.
 To study the impact of Social Media on Business Performance
 Recommend some ways through which Ensoft Ltd., can increase its productivity and
output level.
1.5 Research questions
 What is the use of social media in business processes of Ensoft organisation?
 What is the role of social media channels to reach large group of customers towards
company?
 Evaluate the impact of Social Media on Business Performance of Ensoft?
 Elaborate the ways through which can increasing their productivity and output level?
1.6 Gantt chart
It is that thing which help in formulating accurate schedule of whole research project and
this will assist in accomplishing with particular work or task in better manner. This can aid for
showing various things in correct ways along with this, it is essential for them is to complete the
report in given time period. In addition to this, it will demonstrate the overall project which help
them in completing all business operations and its major activities that does not determine the
needs and wants. The company manager need to separate entire work in various divisions which
assist in smoothly running the business operations and their functions which is necessary for
report by this they will gaining high level of income and profitability (Berman and et. al., 2012).
There are different advantages which are explained as under:
Communication – This is required for each staff members is to developing accurate
interaction in their whole department as per this they are handle their roles and responsibilities
that help firm in finishing all functions and activities in proper manner.
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Time management – For making and developing time schedule that can help in managing
and maintaining groups or teams which assist in maintaining various activities or functions of the
business concern.
Coordination – In an organisation, every employee need to do specific work which help
them in making appropriate coordination and manager should encourage them in achieving
desired task or work in better manner.
Understanding – In this, Gantt chart is such thing which assist in giving accurate and
specific data by which they are easily completing their appropriate task or work that does not
highlighting the main functions and activities in proper manner. Thus, it will help in doing
research by evaluating entire facts and figures which make them specific regarding how they
required to do work in given time period.
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CHAPTER 2: LITERATURE REVIEW
2.1 Use of social media in business processes of Ensoft organisation
As per the view of Cascio (2018) an organisation required to capable for implementing at
the pace of international excitability in better manner. They can adopt latest trends, taste and
preferences against their competitors that can develop and create defensible benefits. In Ensoft
company, the social media help in improving the communication and interaction level among
their employees as well as managers. The social media offer a chance for improving
communication which help in improving procedures of the business. Along with this, the leading
organisation are also using ability and power of social media which provide shape to their
business processes. Social media is used in business procedures which assist them in increasing
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their employees performance and they are capable for attracting large number of customers
towards their firm goods and services in proper manner.
According to Bratton and Gold, 2017 social media is the effective techniques and method
which fulfilling the gap between external and internal networking sites. In an organisation,
information technology department can use social media for interacting with the engineering
division while doing work on new products. Along with this, the research and development
department of firm can cooperate with theoretical investigating organisation by using associated
society page to share the research collection and opinions. In addition to this, social media ca
developing and making transparency for collecting, gathering and transmission the response
which improving the presenting processes and also create new. Social media help in enhancing
its business growth and development in the market place. It is one of the effective method or
techniques which help company in performing business operations and functions in easy manner.
This can be used for increasing its business visibility in order to promote their services and
products among customers. Social media assist in generating more income and revenue for an
organisation. Ensoft adopting this method through which they can attracting large number of
customers of domestic as well as international level.
2.2 Role of social media channels to reach large group of customers towards company
According to the view of Armstrong and Taylor (2014) social media is the largest
platform which can influence large number of customers towards their effective goods and
services in proper manner. There are various social media channels which help in promoting
their products such as Facebook, LinkedIn, twitter and many more. The role of social media
channels is not limited for geographical boundaries where products can reaching with their target
customers in proper manner. There are various points which assist in determining that the social
media used for target customers that are as under:
Attracting large number of customers – According to Boxall and Purcell, (2011) this is
necessary foe Ensoft company is to reach with their audience for deliver them required goods
and services at the large market place. By using social media channels the firm will easily
gaining attention of their buyers towards their desired goals and targets in better manner. Ensoft
company using social media method because it will assist in gaining attention of more buyers
towards their products and services. By this, company increasing its growth and development
level.
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Providing desired information regarding products – With the help of social media,
Ensoft firm can giving appropriate data and information about their creative and innovative
products and services to their desired customers who are willing to buying their company
commodities in better manner. Company post their products details on the online sites where any
customer can identify the use of goods and whole description about the products in better
manner.
Easily attracting international consumers – The social media channels help company
because they are easily gain attention of domestic as well as international customers towards
their services and goods by using this methods. With the help of social media, company can
easily reach with desired customer from international market and encourage them to purchase
such goods. Also they are retain their global level buyers through providing reasonable rate
products as compare to their rivals.
Easily interacting with their customers – This is necessary for company is to
communicate with their desired buyers who are survive in the local area and region where they
required to use social media channels to increasing their business performance and growth level
in effective manner. While interacting with their customers so that they will communicate them
regarding their new products and also solve major issues and problems in proper way. Social
media help company in interacting with their customer and also promote their product at
different areas.
2.3 Evaluate the impact of social media on business performance of Ensoft
As per the view of Crook (2011) social media can directly or indirectly affect on business
performance which transform the availability of inputs into outputs. With the viewpoint of
Guest, (2011) business performance can be analysed by developing and making appropriate
targets and goals which help in increasing their income and revenue in proper manner. Along
with this, there are various techniques and methods which includes self assessment, balance
scorecard, process performance measurement system, workflow based monitoring and statistical
process control. The social media is fast growing in the current period of time which directly
impact on business performance and its growth. There are tremendous impact on business and
the business of marketing in effective manner. Various famous websites which are help in
increasing Ensoft company success and growth level such as Facebook, LinkedIn, twitter and
many more which show the opportunities for business to grab the attention of the customers and
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also developing effective image at the large market place. With the help of social media, firm is
performing appropriate business operation and functions so they can get higher income and
revenue in better manner. This is fast growing techniques in the current time period that can
directly impact on business activities effectively. They can easily reach with their international
customers who always buying company products or services. Along with this, it will assist in
performing various functions and operations of the firm in order to gain high income.
There are various factors which impact the social media on business performance that are as
under: Using goal driven metrics – The firm require to set specific goals and targets for every
social media campaign and this will assist in developing metrics which are based on such
goals and objectives in proper manner. If social media campaign is designed and prepared
for generating brand awareness after that engagement is performed in proper manner
(Jiang and et. al., 2012). Therefore, if the social media campaign is intended for driving
towards buying then they are doing conversation from their visitors.
 Verify leading indicators – The social media engaged, measured by large number of page
reviews, click thoughts, shares, likes and it is used as leading indicators of downstream
sales results and outcomes. Hey also required to recognising the tracking such towards
leading indicators which is valuable as firm that can gain profitability and income.
2.4 Recommend some ways through which Ensoft Ltd., can increase its productivity and output
level
There are various ways by which company can enhancing their productivity and output
level that are described as under: Computer technology – Jiang, (2012) it is one of the effective source by which business
can increasing their profitability and productivity in better manner. At the time of
evaluation, the business required to analyse and examine the firm about their major
competitors or rivals (Crook and et. al., 2011). Empowered staff members – In an organisation, they require to do their jobs in more
effective manner so they can perform their work for increasing productivity. They allow
their employees on the floor flexibility for resolving their buyers issues and problems
where company manager need to do essential tasks that includes planning for the
upcoming time period and highlighting the needs of training.
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 Flexible schedules – It is necessary for all staff members to slick to the same rigid
schedule of job functions and actual company required is bad for morale and firm
productivity. The employees have flexibility with their schedule and doing working hours
that can increasing productivity, developing trust and loyalty, motivate their employees
for doing more desirable work or task for an enterprise. Internet filtering – The internet can be impactful method and techniques of the business
which is became major time drain for firm of all sizes. They are allow the staff members
to access the internet networks which can be real productivity and the employees are
expend more time on Facebook and eBay than on their existent business.
 Use communication method and techniques – The advance employees and workers are
very comfortable in interacting tool through text message and online chatting to the older
style such as email and report boards. An organisation can support the quality of
communication for increasing profitability and productivity to simply giving accurate
method for the company.
CHAPTER 3: RESERACH METHODOLOGY
3.1 Type of research
In this part learner who are going to highlighting the various tools and methods which
assist in acquiring correct facts and figures where they are easily achieving desired goals and
targets of the company in effective manner. In addition to this, this is very useful for firm where
they get high growth and success for specific development of project due to this different
techniques and methods are beneficial for represents the accurate data and information (Anitha,
2014). Thus, there are mainly two types of sources of data that includes qualitative and
quantitative among this qualitative method is used for development of particular projects on the
other hand, quantitative data can be used for collecting appropriate data and information in
better manner. Thus, qualitative is generally useful for executing the necessary legal needs and
demand of social media for increasing business performance within an organisation.
3.2 Research design
In this section, the association need to prepare and design accurate path to their
employees which assist them in showing right direction for achieving desired goals and targets in
better way. Thus, there are several other important techniques and methods which assist in
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making and developing particular investigation or research such as descriptive, experimental and
exploratory method of research (Renwick, Redman and Maguire, 2013). By the assistance of
descriptive research, an organisation can easily overcome with certain problems and issues
which can occurs at the large workplace and they require to determine the future functions and
activities in proper manner.
3.3 Data sampling
This is that term which define the specific techniques and method for gathering or
collecting facts and figures which are associated with investigation project and this will develop
accurate results in appropriate manner. It can be divided into two types that includes probabilistic
and non probabilistic. Along with this, in probabilistic research method company select that data
which is random. With the help of this, they need to set appropriate procedures which attracting
large number of people towards their goals and targets in better manner. It is fully opposite of
probabilistic sampling method and the main motive of this techniques is the main section of
probabilistic sampling method. The sample size of respondents are 30 from whom researcher
analyse their views and reviews regarding company goods and services.
3.4 Methods of data collection
Data define that method and techniques which assist in collecting and gathering required
information in correct way. There are two types of data collection that includes primary and
secondary that are as under: Primary data collection method – In this, effective facts and figures can be gathered and
collected in direct way which help in collecting all required data of an individual. This
includes surveys, interviews, experimental, observation and some more. It can be based
on nature (Kehoe and Wright, 2013).
 Secondary data collection method – This define to that method and data which gathering
and collecting by certain other individual and it is that techniques which can be used by
investigation, along with this they are developing and formulating proper conclusion for
such research. There are different methods of gathering data in secondary techniques
such as newspaper, books, publish and unpublish data, magazines, journals and so more.
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3.5 Ethical consideration
The ethical consideration can be critical work or task for an organisation in the research
sector. It can be explained as that rules and norms which are totally differentiated between
accurate and wrong characteristics in proper manner. In addition to this, it will play an important
role preventing with various types of issues and problems at the time of conducting accurate
research. This is compulsory for implementing different criteria on researchers that can be
gathered and collected with specific facts and figures so that they have no right to ask personal
and private information in proper manner (Messersmith and et. al., 2011). There are various
types of ethical values and beliefs that should be followed by investigator while conducting
various research work. Apart from this, it is required to change that can help to advanced the
community protest and legal authorisation.
QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. What kind of advantages does social media provide to an organisation? Enhancing in productiveness Profits increment Improvement in employees performance All the above
Q2. Evaluate the disadvantage by using social media channels?
 Reduced marketing costs
 Increasing sales
 Higher customer engagement
 All of the above
Q3. Does there any development in company by using social media? Agree Disagree
Q4. Why Ensoft company adopt social media within an organisation? Growth in sales performance
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