CIPD Level 3 Assignment: Understanding Organizations and HR Roles

This assignment, completed for the CIPD Level 3 Foundation Diploma in Human Resource Practice, focuses on understanding organizations and the role of Human Resources. The student, Theo Johnny, analyzes three organizations: Emirates (public sector), Majid Al Futtaim Group (private sector), and Dubai Foundation for Children and Women (voluntary/non-profit). The assignment includes introductions to each organization, followed by an examination of their strengths and weaknesses within their respective sectors and in other areas. The analysis covers various aspects, such as Emirates' brand recognition and sponsorship deals, Majid Al Futtaim Group's market strategies, and Dubai Foundation's social impact and funding challenges. The assignment concludes with a list of references.

Centre name: INTERNATIONAL CORRESPONDENCE SCHOOLS LIMITED
Candidate name: Theo Johnny
CIPD Membership
Number:
54887510 ICS student
number:
21043247
Qualification title: Home Course for CIPD Level 3 Foundation Diploma in Human
Resource Practice
Unit title(s): Understanding Organisations &
the Role of Human Resources
Unit code(s): 3HRC
Assessment number 3HRC/01
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1st Submission Date 2-August-2019 Word Count 648
2nd Submission Date Word Count
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failure in the relevant unit and formal disciplinary action.

UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
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Table of Contents
1. One organization that represents each of the following sector................................................
Public........................................................................................................................3 Private
.....................................................................................................................................................
Voluntary/not for profit...........................................................................................................
2. Introduction of organizations...................................................................................................
Emirates....................................................................................................................................
Majid Al Futtaim Group...........................................................................................................
Dubai foundation for children and women...............................................................................
3. Two strength and weakness of organizations...........................................................................
Strength in a particular sector for Emirates..............................................................................
Weakness in a particular section for Emirates..........................................................................
Strength in other sectors for Emirates.......................................................................................
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UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
Weakness in other sectors for Emirates.....................................................................................
Strength in particular sector for Majid Al Futtaim Group.........................................................
Weakness in a particular sector for Majid Al Futtaim Group...................................................
Strength in other sectors for Majid Al Futtaim Group..............................................................
Weakness in other sectors for Majid Al Futtaim Group............................................................
Strength in particular sector for Dubai foundation for children and women.............................
Weakness in a particular sector for Dubai foundation for children and women.......................
Strength in other sectors for Dubai foundation for children and women..................................
Weakness in other sectors for Dubai foundation for children and women................................
References..................................................................................................................................
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UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
1. One organization that represents each of the following sectors
Public
EMIRATES
Private
MAJID AL FUTTAIM GROUP
Voluntary/Not for profit
DUBAI FOUNDATION FOR CHILDREN AND WOMEN
2. Introduction of organizations
Emirates
The Emirates is a Dubai based international airline organization. This organization has a
headquartered in Garhoud. This organization provides services of ground handling in 78
airports. In the Middle East Emirates also known as the largest airline. This organization
focuses on innovation, excellence, and safety (Hanifaa & Sidani, 2011). This organization is
committed to providing unparalleled product and services like a highly professional crew
cabin and highly trained staff that delivered high standards of safety. This organization has
maintained both a professional and personal approach towards customers. This organization
has customers from many destinations as rates of flights are reasonable for customers. This
organization also provides luxury services to attract high-class customers with a diverse
segment (Holder & Symonds, 2014).
Majid Al Futtaim Group
This organization operates and owned retail, shopping malls, and leisure establishments in
North Africa and the Middle East. This organization manages three subsidiaries and they are
Majid Al Futtaim properties, Majid Al Futtaim ventures, and Majid Al Futtaim retail (Roy &
Morgan, 2015). This organization provides products and services like leisure and
entertainment, cinemas, fashion and healthcare, and food and beverages. This organization is
a customer-focused organization. This organization covers a large number of customers as
provides a positive contribution to millions of people to work with colleagues that can laugh
so much with happiness (Anderson, 2016).
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UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
Dubai foundation for children and women
This is the first organization in Dubai for non-profit shelter. This organization is for the UAE
women and children victims of violence at a domestic level, human trafficking, and child
abuse (Rashed, 2014). This organization was established by Sheikh Mohammed. This
organization provides emergency shelter, helpline, and services of support according to the
international obligations of human rights. This organization has aimed to protect emotionally,
physically, and sexually abused children and women (Ahmed, 2017).
3. Two strength and weakness of organizations
Strength in a particular sector for Emirates
UAE is the leading destination of tourists in the world. UAE is also the hub of Emirates. This
organization reflects his position as a highly positive brand. This organization provides
excellent amenities and services to customers and well recognized as a big brand. This
organization was also named as the world best airline. This organization has received 12th
consecutive awards for the best services in-flight entertainment.
Weakness in a particular section for Emirates
This organization has witnessed a sloth in demand in the USA. This organization has a slash
capacity in its routes. This problem arises due to unsustainable future plan of growth.
Strength in other sectors for Emirates
This organization has an attractive sponsorship portfolio with the most famous club of
football in the world like Real Madrid, AC Milan, Arsenal, and Paris Saint-Germain.
Sponsorship of this organization deals with English football club and provides Emirates and
excellent opportunity of naming a stadium as Emirates stadium. By considering this facts
organization will never suffered a shortage of resources to grow.
Weakness in other sectors for Emirates
This organization is accused by many other organization due to receiving subsidies of
government. This organization is also accused due to a system of not paying tax. These are an
illegal activities and an unfair competitive advantage for organization and will reduce the
number of customers.
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UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
Strength in a particular sector for Majid Al Futtaim Group
This organization has established a vision to create great moments every day for everyone to
work according to fill the vision of a leader. This organization has four main business and
operated in 12 nations.
Weakness in a particular sector for Majid Al Futtaim Group
This organization has taken too many funds from local banks and has a high burden to pay
the loan of banks.
Strength in other sectors for Majid Al Futtaim Group
Launched and expand the stores for operations implementation of strategies to develop
market and product with diversification. This group focuses on the development of strategies
within the actions to extend services in many parts.
Weakness in other sectors for Majid Al Futtaim Group
Competition has increased in particular segments that effectively reduce the margin of
profits. Challenge for the organization is chronic inflation. This is because of the growth in
high liquidity, supply and demand expect actual customers to erode revenues and raise
inventory costs.
Strength in particular sector for Dubai foundation for children and women
This organization manages to empower families by strengthening social ties.
Weakness in a particular sector for Dubai foundation for children and women
A weakness of the organization is an incomplete scientific framework to solve the higher
issues. This organization faces issue of funding as there is lack of continue support by
financiers. Due to this organization is not capable enough to serve more.
Strength in other sectors for Dubai foundation for children and women
The organization has developed potentials for social issues to formulate policy around social
issues.
Weakness in other sectors for Dubai foundation for children and women
This organization has not the alignment of the policies to handle the interdisciplinary
collaborations. Due to lack of alignment in policies of law they are not able to respond to
domestic violence.
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UNDERSTANDING ORGANISATIONS & THE ROLE OF HUMAN RESOURCES
References
Ahmed, A., 2017. The Dubai Foundation For Women And Children. [Online]
Available at: https://www.zoominfo.com/c/the-dubai-foundation-for-women-and-children/
435555632
[Accessed 01 08 2019].
Anderson, M., 2016. Overview of Majid AL Futtaim Group. [Online]
Available at: https://www.glassdoor.co.in/Overview/Working-at-Majid-Al-Futtaim-Group-
EI_IE142089.11,33.htm
[Accessed 01 08 2019].
Hanifaa, I. & Sidani, Y., 2011. Emirates. An International Journal, 30(05), pp. 409-424.
Holder, J. & Symonds, R., 2014. Emirates Group. [Online]
Available at: http://www.theemiratesgroup.com/
[Accessed 01 08 2019].
Rashed, M., 2014. The Dubai Foundation For Women And Children. [Online]
Available at: https://www.msn.com/en-ae/news/UAE/here-s-why-you-need-to-know-about-
dubai-foundation-for-women-and-children/ar-BBV1OXo?li=AAaWeYc&
%2525253Bocid=hmlogout
[Accessed 01 08 2019].
Roy, J. & Morgan, B., 2015. Forbes. [Online]
Available at: https://www.forbes.com/profile/majid-al-futtaim/#5df5dd291a55
[Accessed 01 08 2019].
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