Research Project: HR Development and Sales Success at Melita

This research project examines the importance of human resource development (HRD) in enhancing sales and overall company success, using Melita, a telecommunications company, as a case study. The project begins with an introduction outlining the aims, objectives, and research questions. T...Read More

RESEARCH PROJECT

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Formulate and record outline specification for possible research project.............................1
1.2 Factors that have contribute the process of research project specification...........................2
1.3 Critically assessment all key references................................................................................2
1.4 Research project specifications.............................................................................................4
1.5 Appropriate process and plan for research project specifications.........................................4
TASK 2............................................................................................................................................4
2.1 Usage of resources to met with hypothesis and research questions......................................4
2.2 Proposed research investigation in accordance with specification and procedure................4
2.3 Record and collate relevant data which is appropriate..........................................................6
TASK 3...........................................................................................................................................7
3.1 Use of suitable research evaluation method for examination...............................................7
3.2 Analysis and interpret results for determining original specifications..................................7
3.3 Make recommendation and further area for consideration.................................................13
TASK 4..........................................................................................................................................13
Covered in PPT.........................................................................................................................13
REFERENCES..............................................................................................................................14

TITTLE
“To analyse importance of human resource development in enhancing sales and
success of the company. The case study of Melita.”
INTRODUCTION
Research project is an important aspect to examine the whole performance of the
company. With the help of this, company can attain suitable results in systematic manner.
Mainly, it is a scientific investigation which undertake by the firm for attaining positive
outcomes (Allen, Ericksen and Collins, 2013). Present report is based on Melita, is
telecommunication company which provide cable television, mobile telephones to customers.
For evaluating this, research carry out by the researcher to determining the overall performance
of the company.
TASK 1
1.1 Formulate and record outline specification for possible research project
Every research project is based on some important outcomes which complied by the
researcher with the purpose of attaining valid conclusion. As it is important for researcher to
accomplish aims and objectives to evaluate the overall performance of the company.
Aims: “To analyse importance of human resource development in enhancing sales and
success of the company. The case study of Melita.”
Objectives:
 To determine the importance of human resource development for Melita.
 To analyse the relationship between human resource development and sales opportunities
for organization.
 To evaluate the ways by which human resource development increase productivity of the
company.
Research questions:
 What are the importance of human resource development for Melita?
 How to analyse the relationship between human resource development and sales
opportunities for organization?
 How to evaluate the ways by which human resource development increase productivity
of the company?
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1.2 Factors that have contribute the process of research project specification
Research project is systematic process which includes various factors to make a
successful project in effective manner. Melita provide quality services to its customers for
providing them better satisfaction (Camps and Luna‐Arocas, 2012). As there are some factors
which contribute in the process of research project specification are as follows:
Introduction: It is one of the important part of research which includes necessary
elements such as topic, aims, research objectives.
Literature Review: Under this, researcher includes different authors and writers for get
their reviews towards the research topic.
Data Accumulation: In this, various data and information are evaluated by researcher.
For this data collection tools are used for collecting relevant data.
Evaluation of data: This part define valid examination of data for evaluating the overall
performance and chances of attaining advantages.
Conclusion and recommendation: In this, researcher needs to provide valid conclusion
for attaining positive results. Along with this, suggestion are also important for firm to modify
and improve their performance.
1.3 Critically assessment all key references
Literature review helps in achieve the objectives of business to get the final outcomes.
Under this, opinions and point of views of different authors are considered through a researcher.
1) Importance of Human Resource Development for Melita
Human resource is a necessary part in company that impacts on productivity and growth
of company. It deals with development of staff members at workplace like update about latest
technology, career development, counselling, training etc. On the basis of view point of
Flamholtz, 2012 it has been stated that Human resource development is helpful in develop the
competent human resource. There are some significance of Human Resource Development given
below:
Develop prospect for Career Development- The human resource development grasp
opportunities for career development by developing knowledge and skills of an individual. It
includes personal development efforts by better match among training and development related
opportunities with needs of staff members.
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Opportunities for Training and Development- The basic tool of human resource is to
develop the training and department programmes. HR of Melita organisation gives an
opportunities for development of staff members through matching the needs of training with
requirements of company. In addition to this, development of human resource facilitates an
integrated development of staff by activities of training and development.
Performance development- It develops the requires abilities as well as skills to
performance activities of company. Under this, employees contribute their better performance in
company. It will be helpful in effectiveness of Melita firm and its productivity.
2) Relationship between human resource development and sales opportunities for
organization
As per Jiang and et. al., 2012 Human resource development and sales opportunities are
important for business organization as both are interrelate with each other. If human resource are
effectively perform their activities then it directly impact on its overall sales. Thus, it is
important for Melita to provide better direction to their workers at the time of performing
activities. This will help in increasing their performance level at workplace. This will contribute
in increase the chances of sales and profitability as well. Along with this, motivation of
employees also play vital role in managing workers performance through which they produce
quality products as per customers needs and wants. It help in increasing profitability level at
market place.
3) Ways by which human resource development increase productivity of the company
According to Kehoe and Wright, 2013. human resource development is important for
every business organization to increase the chances of attaining profitability level. In this
company needs to provide better support to workers so that they effectively perform their
activities in order to attain positive outcomes. In this context there are some ways through which
company enhance their productivity level:
Motivate employees: It is important for manager of the company to provide motivation
to their staff members through which they can easily perform their task and attain better results.
Motivation help in improving their performance level at market place.
Positive working environment: It is also important for business organization to enhance
productivity level of the workers. This is possible by establishing positive work environment
workers easily produce quality products and services to their customers.
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1.4 Research project specifications
A research project specification refer to various objectives which help in presenting
report in systematic manner. It also includes hypothesis statement that help in attaining positive
outcomes. Mainly it consider as an important components which contribute in implementing all
the activities of the research. This will help Melita to make their performance competitive as
compare to others (Rauch and Rijsdijk, 2013). In this context, there are different aims which
implement by the researcher for attaining positive outcomes. It also include research questions
for attaining better results in appropriate manner. As a specification of research may help in
increasing the chances of attaining desirable outcomes.
1.5 Appropriate process and plan for research project specifications
Gantt chart is a series of horizontal lines which shows amount of the work done in given
time period. Under this, activities are set through an investigator with on the basis of time period.
It gives graphical illustration of schedule that aids in planning, coordination and also tracking od
particular tasks or activities with in project.
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TASK 2
2.1 Usage of resources to met with hypothesis and research questions
An accumulation of needs of information and data to adopt various useful and necessary
methods such as secondary and primary. These both are the helpful in collect the accurate as well
as relevant data and information related with specific research topic. According to survey, this
has been analysed that Melita company should focus on increasing its marketing techniques for
enhance sales. Through this, an organisation can get the better outcomes and sales will be
enhanced in significant way (Swart and et. al., 2012). Through primary data collection method,
researcher collect data through use of surveys, questionnaire, observation etc. On the other hand,
through using books, journals and articles an investigator can gather data to conduct a research.
2.2 Proposed research investigation in accordance with specification and procedure
Current research project includes different techniques which used by the investigator to
accomplish positive outcomes. In this context, the firm tries to grab as well as collect relevant
data with the purpose of taking right decision (Allen, Ericksen and Collins, 2013). Mainly,
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research methodology involve various methods such as surveys, interviews, questionnaire ad
many more which help in collecting data in effective manner. As there are some important
elements such as:
Type of investigation: It is important for researcher to choose right method for carry out
the research. With the help of this, investigator easily accomplish business objectives. Mainly
there are two type of methods such as qualitative and quantitative. Qualitative method refer to
the quality of data and quantitative method used for measuring statistical data. For this research,
researcher use qualitative method in which they gather relevant data.
Research Design: It is also important part which includes design and pattern which help
in organizing a project in systematic frame. Mainly it includes data accumulation techniques,
required cost method, activities and time of completion. In this the researcher use descriptive
method for making their project appropriate.
Research Philosophy: It is also important which refer to the nature source which help in
gathering better knowledge about research. By this philosophy, researcher can easily measure all
the data in effective manner (Camps and Luna‐Arocas, 2012). Mainly there are two type of
research methodologies such as interpretativism and positivism. In this, researcher use
interpretativisim method in which they easily examine data and information as well.
Data sampling: It is important technique which help in collecting data from various
people. For this research, researcher select 40 respondents through which they easily understand
customers views and opinions towards the research topic.
Data analysis: Under this, researcher gather data from various people towards the
research topic. For this there are two type of methods such as primary data and secondary data.
In this researcher use primary data which includes surveys, questionnaire and observations.
Ethical consideration: It is important part of the research which help in reducing the
issues such as fund and time. In addition of this, researcher face various situation at the time of
gathering data from various people. Thus, researcher needs to keep data confidential and also
maintain the better coordination (Flamholtz, 2012).
2.3 Record and collate relevant data which is appropriate
QUESTIONNAIRE
Name:
Age:
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Contact number:
Q1) What is significance of human resource development on enhancing sales of Melita
company?
a) Build workforce culture
b) Develop Capabilities
Q2) What are different ways through which development of human resource help in
increasing sales and profit?
a) Motivate employees
b) Develop positive working environment
Q3) Which managerial skills remain relatively consistent its importance in all level of
management?
a) Conceptual
b) Technical
Q4) Is Human resource development helpful in increasing sales and productivity of
business?
a) Yes
b) No
Q5) What are main impact of human resource development on organisational sales?
a) Enhance productivity
b) Produce quality products
Q6) What are ways used by Melita organisation to develop human resource?
a) Provide training
b) Conduct motivational programmes
Q7) Recommend some methods through which company enhance its sales at large scale.
TASK 3
3.1 Use of suitable research evaluation method for examination
In order to conduct an investigation, it is necessary to a researcher to adopt the effective
and suitable techniques. There are various types of researcher evaluation that need to involve and
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implement framework to achieve outcomes. Different types of evaluation methods are mention
below as above:
Formative assessment- In this, an investigation conduct research in an effective way. It
aids in understand the future outcomes that assess in shape for achieving the better outcomes
with in given time period.
Summative assessment- It is used to make the decisions that impact on outcomes of
research. It is helpful in identify the carious nature of the research project.
These two are more effective evaluation method of research project. In context to this, it
is essential for an investigator is to determine the better approached to manage and control all
components in a significant manner. For conduct this research, an investigator use the formative
assessment for systematic evaluation and achieve better outcomes.
3.2 Analysis and interpret results for determining original specifications
THEME 1: Importance of human resource development on enhancing sales
Q1) What is significance of human resource
development on enhancing sales of Melita
company?
Frequency
Build workforce culture 11
Develop Capabilities 9
8

Interpretation: According to view point of 11 respondents that build the positive
workforce culture in Melita company. On the other hand, there are 9 people which said that
develop the better capabilities to perform the tasks in main benefit of human resource
development to business.
THEME 2: Different ways through which development of human resource help in
increasing sales
Q2) What are different ways through which
development of human resource help in
increasing sales and profit?
Frequency
Motivate employees 8
Develop positive working environment 12
9
Build workforce culture Develop Capabilities
0
2
4
6
8
10
12 11
9
Column B

Interpretation: There are various ways by which the human resource development can
enhance sales as well as productivity of company. On the basis of view point of 8 respondents
that increase motivation of employees are helpful in enhances sale. But according to 12
respondents develop the positive working environment is necessary way.
THEME 3: Managerial skills remain relatively consistent
Q3) Which managerial skills remain
relatively consistent its importance in all
level of management?
Frequency
Conceptual 14
Technical 6
10
8
12
Motivate employees
Develop positive working
environment

Interpretation: Managerial skills are necessary to perform the business activities as well
as operations in significant manner. According to 14 respondents that conceptual skills are
necessary and employees should be aware about all concept related to management. On the other
hand, 6 respondents said that technical skills are more necessary.
THEME 4: Human resource development helpful in increasing sales
Q4) Is Human resource development helpful
in increasing sales and productivity of
business?
Frequency
Yes 15
No 5
11
Conceptual Technical
0
2
4
6
8
10
12
14
14
6 Column B

Interpretation: On the basis of given graph, there are 15 respondents which said that
development of human resource is helpful in enhance sales as well as growth of company in an
effective manner. But there are 5 respondents which are disagree with this given statement.
THEME 5: Main impact of human resource development on organisational sales
Q5) What are main impact of human
resource development on organisational
sales?
Frequency
Enhance productivity 12
Produce quality products 8
12
15
5
Yes
No

Interpretation: Human resource development develops impact on sales of company in a
negative and positive manner. There are 12 respondents which said that focus of human resource
development is on increase productivity of Melita company. On the basis of 12 respondents,
manufacture the better quality of products and services affect on sales of company in a better
manner.
THEME 6: Ways used by Melita organisation to develop human resource
Q6) What are ways used by Melita
organisation to develop human resource?
Frequency
Provide training 13
Conduct motivational programmes 7
13
Enhance productivity Produce quality products
0
2
4
6
8
10
12
12
8
Column B

Interpretation: In order to develop the better human resource, there are different ways
used through Melita company. On the basis of view point of 13 respondents that training is
helpful in enhance the sales or develop the human resource in a better manner. But according to
7 respondents that an organisation develop the motivational programmes.
3.3 Make recommendation and further area for consideration
Conclusion
From the above mentioned report, it can be concluded that researcher needs to measure
their performance level of the company by delivering quality products and services. For this,
company needs to use different type of tools for making continuous improvement within the
organization. Thus, for development human resource Melita needs to motivate their workers by
providing them training and development session. This will easily improve their performance
level at workplace.
Recommendation
As per above mentioned research, Melita needs to focus on their customers for providing
quality products and services. This will help in increasing profitability level of the company.
Along with this, Melita should adopt effective quality measures for satisfying customers needs.
For enhancing sales, Melita should provide direction to their staff members at the time of
performing their activities. With the help of this, company improve their performance level and
productivity as well.
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13
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Provide training
Conduct motivational
programmes

TASK 4
Covered in PPT
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