HR5053QA: Employee Engagement Strategies in Organisation Design

This report provides a comprehensive analysis of employee engagement within the context of organisation design and management, focusing on the Primark industry as an example. It explores various aspects of employee engagement in contemporary firms, including leadership, rewards, vision, and personal growth. The report delves into key employee engagement theories such as William Kahn's engagement theory, McClelland's acquired needs motivation theory, and Maslow's hierarchy of needs model, illustrating how these theories can be applied to improve employee motivation and satisfaction. Furthermore, it examines the implications of employee engagement on organisational efficiency, absence rates, customer relations, and innovation, highlighting the importance of a positive work environment and strategic employee management for overall business success. Desklib offers a wealth of similar solved assignments and past papers for students.

Organisation Design and
Management (HR5053QA)

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................3
Employee engagement.................................................................................................................3
Different aspects of employee engagement in contemporary firms............................................3
William Kahn employee engagement theory...............................................................................4
McClland's acquired needs motivation theory for employee engagement .................................5
Maslow's hierarchy of needs model.............................................................................................6
Implications of employee engagement on organization and its stakeholders..............................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Organizational behaviour is study of individual behaviour in firm and it examines human
nature and their performance within the company. Multiple theories, methods, models defined by
the experts for proper management and design of organization behaviour for effective business
performance (Alhashedi and et.al., 2021). Employee engagement is one of the most essential
aspect because it improves the overall business performance and expansion of new opportunities
with proper manner. Organization overall performance totally depends on the employee work
engagement. Primark industry is all above fashion retail company in UK. The company mainly
provides goods and services like clothings brands, house essential products, beauty, accessories,
footwear products and many more. Their has large number of employee and company applies
effective strategy for the management of employee work culture. The company has fashion
stores and website as well, so its essential that company focuses on the management of employee
behaviour for effective growth. This report mainly provides idea about how business manage
employee engagement, which theories, applications, model company develop and which
empirical evidence applies for observation and analyses of problems in employee work
behaviour. And it shows clear image about how business can generate effective methods for
impressive organization management.
MAIN BODY
Employee engagement
Employee engagement is essential aspect for every organization because it develops
efficiency in business performance and create effective culture. Also, its beneficial for
improvement in organization productivity. Management of powerful employee engagement
requires proper strategy and individual positive attitude. Employee behaviour also influence the
company goodwill in market.
Primak company analyse the employee engagement for improvement in business
performance (Yang, Tossan and Law, 2021) Organization has to focuses on their employee work
behaviour, and its essential that owner manager develop problem solving nature for employee
attractiveness expansion toward with the firm. Individual performance influence the overall
organization environment so its essential that company consider and manage individual
behaviour. Provide benefits, rewards, gifts to them for more engagement expansion. Lack of

employee engagement generate difficulties for whole business performance and it reduces the
company turnover.
Different aspects of employee engagement in contemporary firms
Effective and proper employee engagement increases the business performance, so its
essential that organization focuses on that the employee feel passionate about their jobs, and they
put efficiency into their work. Primark industry mainly consider on the employee satisfaction
they analyse that how employee work happily and how much they satisfy with job. Perfect
employee engagement require some elements are as follows,
Leadership
Leadership matter a lot in every organization individual work behaviour. Employee
always believes in developing good relationship with the owner, manager and leader (Urban and
Maswabi, 2021). Impressive employee engagement require loyalty when employee has great
leader, and leader provides them proper guidance individual will directly effectively connect and
engage with the firm. Primark organization owner focuses on effective leadership expansion
because leader is the key of effective people work power motivation.
Rewards and recognition
Rewards increase the individual work efficiency but its essential that company knows
about how to provides prices and benefits because it generates complex between two employees
(Ahakwa and et.al., 2021). Right time and suitable rewards is one of the best advantage for
individual motivation, so its essential that company develop monthly benefits, food services,
points, thank you card, emergency holidays and many more. The company consider this strategy
for more impressive working culture management.
Vision and values
Clearly communication vision and values to employee will directly improves the quality
of work, individual feels like they have important power and authority for the business growth.
On the basis of organization effective management, it requires that when company set any goals
and owner take any decisions they have to engage and discuss with employee because this
indirect methods of individual motivation develop good relationship. Primark company manager
mainly consider that when they create any decision for success they firstly discuss with their
employee, because every individual has different thought and idea which gives more efficiency
in business values.

Personal and professional growth
Organization has to focuses on the individual growth like what they like for their growth,
which resources provide them better opportunities and many more. Primak industry consider and
develop training sessions for individual growth. Every employee want success in their life so its
essential that company develop some new plans and options for new achievement because it
directly improves the personal and professional growth.
William Kahn employee engagement theory
On the basis of this theory company has to firstly analysing the individual work
behaviour and their performance towards for the organization (Young, 2018). Provides them
individual task and analyse that how they perform efficient in their given task completion. This
employ engagement theory divided into the three category for improvement of employee
motivation and expansion of individual desires.
Physical engagement
Firstly identify the psychological condition which means analyse that which thing people
more like, which activity they perform well, knowledge of their interest is the best technique for
the development and knowledge of individual engagement. Primak organization applies this
technique like when they hire people for work they increase their confidence level and motivate
them for their mental energy expansion because it directly develops high level employee
engagement requires time.
Cognitive engagement
Individual has to know about their responsibilities and their specific vision, and gives
them exact time for the completion task. Also provide effective guidance to them, so that they
can perform effectively with positive manner as well. They develop attention and discuss
problems with employee and connect with them for decision-making. Primak company owner
focuses on the decision-making process is prepares by the discussed with their employee because
individual has different knowledge and ideas. So employee feels more anagen and connects with
the organization.
Emotional engagement
Individual require emotional support in their lives, so its important that company focuses
on the emotional relationship with their employee. Development of positive interpersonal
relationship between manager and employee mainly require trust and supoport. Support like

whenever individual not perform well owner, manager, leader has to motivate them, so they
develop efficiency and perform their activity with positive manner (Mahajan and Sharma,
2021). Primak company faces issue in employee engagement when they not consider and applies
theories and model. But application of this theory they develop high efficiency in work force
with effective employee engagement.
McClland's acquired needs motivation theory for employee engagement
It is beneficial to identify the dominant motivators of people in team. Uses with this
information company can develop different strategy for employee motivation and develop
rewards for team members. Primark owner and manager uses this theory for employee
engagement development for the organization growth. On the basis of the theory individual has
three emotional needs, and fulfilment of these needs improves the quality of work performance.
Need for achievement
Its very basic requirement of people because every individual work and struggle for
better lives. So its essential if company wants to increase the employee engagement its important
that business management member develop some benefits, gifts, rewards, increments for the
development of individual attractiveness.
Need of power
Fulfilment this need directly improves the quality of individual working power. Every
individual has different idea and unique strategy for decision-making. Company manager has to
listen about the people idea for effective solution and decision. On the basis of this strategy
individual feel that they have responsibility for organization success.
Need of affiliation
Motivate the employee for team work and making goods bound with the other individual,
This type of motivation reject the risk and improve work performance within the given time. So
basically this motivation theory will defiantly improve the quality of organization management
and increase attractiveness of employee.
Maslow's hierarchy of needs model
Effective organization management mainly requires the employee motivation for
impressive work environment development. Employee behaviour is totally depends on their
satisfaction level. And every individual do job for their better life and fulfilment of needs. So its

important that every company focuses on the employee wants (Aamir and et.al., 2021). Primak
consider and use this theory like they provide them so many benefits for employee satisfaction.
Application of this theory business can easily understand the employee wants because
this theory properly define every aspect of individual satisfaction and how company can improve
the employee engagement.
Phycological needs
This needs are essential for every individual who works in any organization. It's a very
basic things like food, water, warmth, rest which every individual wants in their lives.
Organization has to focuses on this essential because without fulfilment of this basic need
individual not survives for long term. Its most essential thing for the employee engagement.
Safety needs
Almost every individual wants safety and security in their lives. Organization provides
this essential for people motivation and their satisfaction because it will directly improves
relationship towards with the company, if business provides this nee employee more connect and
attracts with the organization culture.
Belongingness and love needs
Impressive work culture require effective relationship and good bond with the team work,
because in the organization every one is concretes with the other individual (Maswadeh and
Zumot, 2021). Friendly environment in business improves the individual engagement and
employee feel more comfortable, so they share their thoughts easily and it reduces conflicts as
well.
Esteem needs
Application of this need is also important because individual wants rewards when they
perform well for the organization. So it's essential for improvement in employee engagement that
company provides some benefits, relaxations, prices, rewards, appreciation and many more.
Without completion and availability of this need people not works for long term in organization.
Self actualization
This stage is when individual analyse and accept the facts of life. Primark approach this
stage for employee motivation they provide image about which things individual done more
effectively with the acceptance of self realization. In this stage employee analyse their true

potential from old experience. Self actualization improves the quality of business performance, it
improves the quality of work culture as well.
Implications of employee engagement on organization and its stakeholders
Employee engagement is all above behaviour of individual, development of this concept
require effective strategy and structure (Kanapathipillaii, 2021). Management of multiple
behaviour require balance and calm nature, because every individual work behaviour is totally
opposite from other. Organization behaviour is totally depends on the employee behaviour.
Effective employee engagement improves the overall business environment are as follows,
Efficiency
Effective employee engagement develop highly efficiency and produce more with proper
utilization of resources when individual create their work power initiative manner it's directly
influence the business performance. Primak industry develop positive motivation technique so
individual expand more perfection in their vision completion. Engage workforce means
efficiency in work culture within department and employee for successfully achievement of
business aims.
Lower absence rates
High engagement increase and improves the proficiency in origination goals achievement
(Augustine, E. A., and et,al., 2021). Lower absence rate positively influencer for business
operation activity because every individual set time for their vision completion. This rates gives
direct result of an impressive workforce. Lower employee leaves impacts on the organization
strategic plan and it improves the business success and expand new opportunities.
Expanded customer
Almost every organization provides training programme for how to communicate with
the customer with proper and effective manner for firms goodwill expansion in market place.
Primak company provides training for effective communication with the customer because its
major essential requirement for each business. Impressive selling technique highly influence the
business profit development.
Increase innovations
Employee engagement and attractiveness towards with the company improves the
innovation as well because every individual try to do new things in their work culture for mission
completion (Metallo and et.al., 2021). Worker engagement reduce conflicts between tow people,

almost every company require innovation in their work culture, company manager leader tries to
focus on the expansion of innovations. But when individual employee develop their proper
efficiency in work their effective thought process effectively increase innovation. Mainly new
employee engagement increase higher probability of innovation expansion because new
generations and new employee has new idea and technique. Primak company hire the new
employee and engage them for innovative idea expansion in business performance.
So its clear that implication of employee engagement improves the overall business plans
and remove unnecessary expenses (Grant and Atad, 2021). Engagement of team work, good
relationship between employee directly reduce absenteeism and increase in productivity. Human
resource, market and senior leaders all are key stakeholder of every organization.
Overall employee engagement work performance improves the productivity of employee
metagenetic and it directly increases the business performance (Rouzi and Wang, 2021). Human
resources develop enthusiastic environment they hire aspect employee on the basis of business
requirement completion of this process manager and leader gives them training, So its important
that new employee try to perform well for given task because individual employee is key of
effective origination expansion.
Effective organization management respires proper stakeholder engagement for effective
business expansion, that's the reason Primak company consider and applies effective Streethay
for employee attractiveness. The company mainly faces issues from operation department
employee because they not consider and develop new product expansion and raw material
development, so its major important aspect for continuity management in business environment
and not only this department affects from the employee dissatisfaction multiple departments and
sections affects from the lack of employee interest.
Completion of knowledge about employee problem company has to focuses on the
essential aspect which affects the overall business strategy and analyses of multiple things
mainly require time (Mbonu and Azuji, 2021). But on the continuity in product selling business
has to focuses on the management of multiple aspects.

CONCLUSION
It has been summarized form for the above reflective study that organization management
require multiple aspect and proper framework for the employee engagement development in
business environment. On the basis of this overall study it has been clear that development of
employee engagement require proper utilization of motivation and leadership theories because it
helps to improve the employee attractiveness with the organization. This overall report has been
gives clarity about that different departments affects from the lack of employee interest so it
required that company consider and mange employee engagement in organization for long term
growth and expansion of new opportunities. Implications of employee engagement improves the
quality of company management and develop effective relationship as well.

REFERENCES
Books and journals
Alhashedi, A. A. A., and et.al., 2021. Organizational citizenship behavior role in mediating the
effect of transformational leadership on organizational performance in gold
industry of Saudi Arabia. Business: Theory and Practice. 22(1). pp.39-54.
Yang, I., Tossan, V. and Law, F., 2021. French leadership: exploring organizational leadership in
French contexts. European Journal of Work and Organizational Psychology. pp.1-
17.
Urban, B. and Maswabi, L., 2021. Determining the Mediating Effects of Entrepreneurial Self-
Efficacy on the Relationship between Organizational Antecedents and
Entrepreneurial Orientation. Managing Global Transitions. 19(2 (Summer)),
pp.145-166.
Mahajan, V. and Sharma, J., 2021. Self-Learning and Self-Satisfaction: Exploring the
Relationship Through Knowledge-Sharing Behaviour. International Journal of
Knowledge Management (IJKM). 17(3). pp.50-67.
Aamir, M., and et.al., 2021. Organizational Learning and Innovation and its Impact on
Professional Accountants Organizational Citizenship Behaviour: Evidence from
Pakistan. Sustainable Business and Society in Emerging Economies. 3(1). pp.13-
24.
Kanapathipillaii, K., 2021. the impact of training and innovation on organizational performance
in the hospitality industry in malaysia: job satisfaction as mediator. European
Journal of Human Resource Management Studies. 5(2).
Augustine, E. A., and et,al., 2021. organizational development: an intervention strategy for
effective corporate performance in nigeria. Development. 4(2). pp.9-25.
Metallo, C., and et.al., 2021. Entrepreneurial behaviour and new venture creation: the
psychoanalytic perspective. Journal of Innovation & Knowledge. 6(1). pp.35-42.
Grant, A. M. and Atad, O. I., 2021. Coaching psychology interventions vs. positive psychology
interventions: The measurable benefits of a coaching relationship. The Journal of
Positive Psychology. pp.1-13.
Rouzi, A. and Wang, Y., 2021. Feeling trusted and taking-charge behaviour: An internal
branding perspective based on self-categorization theory. International Journal of
Hospitality Management. 94. p.102831.
Mbonu, V. C. and Azuji, I. M., 2021. Relationship between school principals’ distributed
leadership style and teachers’ organizational commitment in public secondary
schools in anambra state, Nigeria. European Journal of Education and
Pedagogy. 2(1). pp.7-11.

Online
Young. J. 2018. Heroes of Employee Engagement: No.9 William Kahn. [Online].
Available through: <https://peakon.com/blog/employee-success/william-kahn-employee-
engagement/>