Strategic Human Resource Management Analysis: ITC Rajputana Hotel

This report provides an in-depth analysis of strategic human resource management (SHRM) at ITC Rajputana Hotel, a luxury collection hotel in India. It explores the integration of SHRM practices and models to achieve competitive advantages through a committed and capable workforce. The report examines the implementation of HRM systems, including recruitment, training and development, performance management, and the use of technology to enhance efficiency. It also discusses the components of a human resource management system and how ITC Rajputana leverages these to manage its workforce effectively. Furthermore, the report covers sustainable competitive advantages, the changing role of HRM, and the importance of aligning HR strategies with organizational goals. The analysis includes the impact of high-performance work practices on financial objectives and the benefits of strategic HRM in improving employee satisfaction and overall organizational success. The report also delves into the planning process, research, and implementation of effective HR strategies to manage employees and enhance their performance. Ultimately, the report highlights how ITC Rajputana’s strategic HRM practices contribute to its ability to maintain a competitive edge in the market.

Strategic human
resource management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Human resource management system.........................................................................................3
Sustainable competitive advantages............................................................................................7
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic human resource management is referred as the combination of various strategies
and human resource management practices and models. Basically it is a distinctive approach that
is related to employment management in order to achieve various competitive advantages
through developing committed as well as capable workforce. Strategic HRM is formulation
effective relation between human resources of an organisation and its respective strategies,
objectives and goals. There are various aims and objectives are decided within strategic HRM
process that lead organisation towards achieving respective goals effectively. These goals are
create advanced flexibility innovation in order to take competitive advantages, develop
appropriate purpose and improve organisational performance as well. In this report the chosen
organisation is ITC Rajputana which is a luxury collection hotel founded in 1975 that serve its
services in India. Headquarter of respective hotel is situated in Kolkata, India owned by ITC
Limited. ITC hotel is india's third largest hotel chain that have 100 hotels all over India. In this
report various theories of strategic human resource management and changing role of HRM is
being covered. There are different techniques in planning and HR strategies are being discussed
in this project report.
TASK
Human resource management system
The concept of human resource system that includes human resource management and
human resource information system that facilitates the organisation to manage human resources
of organisation effectively and ensure their proper utilisation of resources in order to take various
competitive advantages (Human resource management syatem,2021). It take too much time and
resources to maintain human resources effectively. So, HR managers implement various
technological factors that saves time, cut organisational cost as well help organisation to handle
staff in efficient manner. Human resource manager use various strategic areas to manage human
resource such as training and development, performance management as well as recruit effective
and skilled employees (Ako, 2018). ITC Rajputana Hotel implement HRM systems in order to
manage human resources on organisation effectively and efficiently that facilitates the
organisation to achieve all defined goals and objectives within time period and take various
competitive advantages in order to sustain in competitive market environment. Obeidat, Mitchell

and Bray stated that organisation gain high financial objectives through investing in high
performance work practices. In such concept various factors are included like hire and recruit
skilled and most effective employees who enables organisation to achieve high performance and
productivity level, provide them various opportunity of development as well as offer various
competitive rewards that motivates them to enhance their performance level and gain
organisational and professional goals and objectives in effective and efficient manner.
Components of human resource management system are discussed below:
Human resource management system is related to standardize as well as strengthen the
process of human resource management. There are various component is included that facilitates
the respective organisation to create better and effective work force and help organisation to
attain all goals and objectives effectively. It is related to manage applications of applicants and
analyse them on bases of various perspective (Bouaziz, and Hachicha, 2018). Whole
recruitment process that includes find appropriate candidate and attract them towards
organisation, shortlisted them on the behalf of their skills, competencies and requirement of
specific job role, schedule interview of shortlisted candidates and at last stage take hiring
decision of appropriate candidate who is capable to perform all job responsibilities in efficient
manner. All selected candidates on boarded on job designation and managers introduces them
with all rules as well as regulations of organisation. ITC Rajputana hotel hire effective
employees through conducting proper recruitment process and provide them various training and
development opportunities in order to gain various financial advantages as well as sustain in
competitive environment. ITC Rajputana Hotel conduct various human resource management
system practices in order to manage various activities such as store and regularly update
employee related informations on centralised database that can be accessed from ant place, any
time to take effective decisions related to workforce. Appropriate organisational structure that
facilitate respective organisation to communicate all policies and relative information in order to
take proper decision (Brewster, 2017). According to view point of Obeidat, Mitchell and Bray
various training and development is provided to the employees that enhance their performance
level and also facilitates respective organisation gain various financial advantages and attain all
organisational goals and objectives in efficient manner.
Strategic human resource management system facilitates ITC Rajputana hotel to manage
all benefits, employees payroll according to various accounting models and automated tax

consumption method. Respective concept help the organisation to develop effective planning and
manage workforce by ensuring effective recruitment process, providing training and
development as well as on boarding employee and guide them to work in defined manner. It
design appropriate compensation for employees in organisation of various teams, departments. It
helps the manages to provide various appropriate compensation according to work that motivates
employees to enhance their performance level and productivity. Strategic human resource
management evaluate performance of employees and provide them opportunities to develop that
leads employees to work in direction of achieving all goal.
According to view point of Obeidat, Mitchell and Bray it is investigated that strategic
role of human resource management affect the financial performance on respective organisation.
High performance human resource management practices facilitates the organisation to maintain
relationship between various human resource strategies in order to enhance performance of
employees. Effective strategic human resource management ease ITC Rajputana hotel to allocate
resource in proper manner and implement them in order to achieve defined goals. The second
finding is about that line management development enhance effective relation with human
strategic role and high performance human resource management practices (Das, and Kodwani,
2018). It increase the value of organisation in market place and provide various competitive
advantages. Respective organisation's human resource management department hire most
suitable employees according to specific job role and provide them relative training, workshop
and development opportunities so they can perform their task in proper manner. Skilled
employees are able to achieve all organisational as well as personal objectives in efficient
manner and facilitates the organisation to attain various financial goals that are decided on
periodically and yearly bases. Strategic human resource management system provide various
benefits to the organisation that are discussed below:
As strategic management is related to develop various strategies in order to manage
human resources in effective manner and ensure their effective utilisation in order to gain various
goals and objectives. If employees of organisation work efficiently towards attaining
organizational goals then it ensures the success of respective organisation (Macke, and Genari,
2019). Human resource manager of ITC Rajputana hotel analyse all employees and take various
appropriate actions towards enhancing value of employees in respective organisation. There are
various techniques and model to address employees weakness and conduct training and

development programmes to over come all weakness and insufficiencies that enhance their
performance level. Strategic human resource management system facilitates respective
organisation to enhance employees satisfaction related to the job and work, creates effective as
well as positive work culture in which employees fell comfortable and focus on work and
produce quality products that improve the rate of overall customer satisfaction with organisation.
Effective HRM strategic practices manage all resources in effective and efficient manner and
enhance employees performance as well as their productivity level.
According to views of Obeidat, Mitchell and Bray it is important to manage all human
resources which is important factor and provide various competitive advantages than their
competitors. ITC Rajputana hotel implement a proper process in order to take various sustainable
competitive advantages (Plaskoff, 2017). Strategic human resource management planning
process of respective organisation includes develop a deep understanding about the
organisational goals and objectives, evaluate as well as examine various HR capabilities that
facilitates the organisation to achieve defined goals in proper manner, analyse future
requirement of organisation and evaluate various tools and techniques that help the respective
organisation to complete the job roles in effective manner. Conduct proper research and
implement effective human resource management strategies that help to manage employees as
well as enhance their performance level and on-board employees on their job role and evaluate
their performance if there are some variances are found than guide then to take corrective actions
in order to compete task with more efficiency. In whole process respective organisation ensures
the effective and clear communication at all level, guide employees and develop various skills
and competencies in them in order to motivate them to complete define task in appropriate
manner and ensure that organisation gain various competitive advantages and financial
sufficiency.
Human resource management nature is getting change according to requirement of
competitive environment and in order to take various competitive advantages than their
competitors. As human resource management is related to various operations relates to payrolls,
employee engagement, prepare employee record as well as motivates them to perform all
functions in efficient manner (Riaz, 2018). HR management functions are to focus upon the
recruitment, management as well as providing direction to employees. According to Obeidat,
Mitchell and Bray HRM department is liable for providing various tools, techniques, knowledge,

coaching, training and administrative services, advice and guidance to employees so they can
operate all function that enhance organizational success rate and financial stability. In
traditionally manner HRM is deal in the direction to strategically manage employees in
organisational working environment and enhance all productivity as well as performance level
that contribute in the direction of achieving all organisational goals and objectives in efficient
manner. With changing time HRM focus is also changed, it moves towards establishing
traditional administration, perform all transactional roles by outsourcing them or adopting fully
automotive process on the bases of organisation rules (Ridder, and Baluch, 2017). Now various
changes are maintained to perform task that added some values through utilise various strategies
that are relates to employees and ensure that all employee related programmes are implemented
in positive manner that affects business in various measurable way. Now HR department decided
its own priorities and functions and do not receive any instruction as directive form from
executive team (The Changing Role of Human Resource Management,2016). Now HR employee
take part in organisational decision and provide various suggestions that enhance the ability of
relative employees to perform in strategically better manner and ensure that they will contribute
towards attaining organisational goals and objectives. ITC Rajputana hotel keep evaluating all
HRM practices and implement various changes in order to sustain in current competitive
environment and take competitive advantages as well as make employees confident and
motivated to complete task in effective manner.
Sustainable competitive advantages
Competitive advantages are defined as an attitude that facilitates the organization to
perform in better way than its competitors and allows the respective organisation to gain high
margin in compare to other competitors as well as generate the value of organisation among its
respective shareholders (Sustainable competitive advantages,2021). Sustainable competitive
advantage includes various assets, abilities and attributes of an organisation that is difficult to
initiated by competitors or other organisations and provide long term advantages and position
than over various competitors. These are some factors that allow the organisation to produce
better-quality product and services at lower price than its respective competitors (Saha, Sáha,
and Sáha,2019). It includes various factors such as effective cost structure, better quality
products, suitable distribution channels, better customer property and branding that provide
various facilities sustain in competitive environment and gain high profit for long run over their

rivals. ITC Rajputana provide better-quality services to their customers and other facilities that
attract them towards organisation. Various offers are provided and products at low price than
competitors facilitates the organisation to gain more profit and productivity level in order to gain
sustainable competitive advantages. Respective organisation conduct proper market research in
order to get information about current market trends and customers needs and provide services
accordingly at low price. Highly skilled labour, geographical locations, effective brand image,
optimum utilisation of resources and use of technology are some factors that facilitates
respective hotel to gain sustainable competitive advantages (Wood, and Kispál-Vitai, 2017). In
order to get competitive advantages organisation should evaluated that product and services that
are provided by it enhance the value of organisation, effectively choose target market and
potential audiences as well as evaluate the competitors in order to prepare effective strategies
that facilitates the ITC Rajputana to gain competitive advantages. Sustainable competitive
advantages is very important factor that in today's environment so, organisations should provide
better customer services.
According to Obeidat, Mitchell and Bray by investing in high performance work
practices organisation can generate financial gain. Various other activities such as recruiting
skilled employees, providing them various training and development programmes and offer
various competitive rewards. In order to get sustainable competitive advantages respective hotel
conduct various activities that are discussed below:
Organisation established the low cost of product and services as compared to their
competitors that attract more customers and persuade use their services. Low price build and
organisational brand loyalty and provide various competitive advantages (Wright, and
Essman,2019). When a company has ability to enhance prices of their products and services
without losing market share, because of this feature ITC Rajputana gain sustainable competitive
advantage because it has huge customer base and brand loyalty. So high prices do not affect the
customers or they will be loyal and consume services even at high price. An organisation can
take sustainable competitive advantages organisation adopt various strategies such as provides
better quality product and services to its respective customers and at low price then their
competitors. In differentiation strategy, the organisation offer differentiated products that
contains new features, innovation and other factors then competitors. In differentiation
organisation offer totally new product or existing product with some innovative features that

attract customers and provide then unique services in order to satisfy their needs and demands.
Strategic human resource management develop various effective strategies to manage human
resources who produce products with having various new qualities and features facilitates the
organisation to sustain in competitive environment and take competitive advantages.
Techniques of human resource planning and business strategies
In order to develop human resource planning and business strategies various tools and
techniques are implemented by the ITC Rajputana hotel that facilitates it to manage employees in
effective manner and motivates then to perform their functions in defined manner as well as
enhance their performance level. Before formulating human resource planning all mission and
visions are decided and give proper direction to employees to achieve such objectives (Zaid,
Jaaron, and Bon, 2018). There are some tools and techniques such as organisational chart,
networking, organisational theories and SWOT analysis facilitates the organisation to understand
all employees aspects and create effective effective planning and business strategies that describe
all role and responsibilities of each and every employees and allocate proper resources in order
to achieve all defined goals and objectives in defined and smooth manner (Human Resource
Planning Tools and Techniques,2021).
CONCLUSION
As per above report, it can be concluded that strategic human resource management is the
process that involves various human resource programmes implement them in organisation in
order to take various sustainable competitive advantages. Human resource management system is
very important for every organisation to manage employees and enhance their performance level
in order to take sustainable competitive advantages. Now these days various changes are take
place in human resource management activities and different tools and techniques help the
organisation to motivates employees to complete define task in effective manner.

REFERENCES
Books and Journals
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Policy in Private Sector Organisations of Cameroon. The Impact of Work Life Balance as
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Bouaziz, F. and Hachicha, Z. S., 2018. Strategic human resource management practices and
organizational resilience. Journal of Management Development.
Brewster, C., 2017. The integration of human resource management and corporate
strategy. Policy and practice in European human resource management.pp.22-35.
Das, R. and Kodwani, A. D., 2018. Strategic human resource management: a power based
critique. Benchmarking: An International Journal.
Macke, J. and Genari, D., 2019. Systematic literature review on sustainable human resource
management. Journal of cleaner production. 208. pp.806-815.
Plaskoff, J., 2017. Employee experience: the new human resource management
approach. Strategic HR Review.
Riaz, A., 2018. High Performance Work System at Bank Branches: Exploring the'Black Box'of
Strategic Human Resource Management through the Lens of Resource Based view and
Organizational Justice Theory (Doctoral dissertation, COMSATS Institute of
Information Technology, Islamabad).
Ridder, H. G. and Baluch, A.M.C., 2017. Strategic human resource management. The nonprofit
human resource management handbook: From theory to practice.69.
Saha, N., Sáha, T. and Sáha, P., 2019. Organizational agility and strategic HRM: A twin
perspective strategy of organizational capacity and knowledge development.
In Proceedings of the 33rd International Business Information Management Association
Conference, IBIMA 2019: Education Excellence and Innovation Management through
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and trends. Strategic human resource management—an international perspective.pp.83-
84.
Wright, P. M. and Essman, S. M., 2019. The missing construct in strategic human capital
research: humans. In Handbook of research on strategic human capital resources.
Edward Elgar Publishing.
Zaid, A. A., Jaaron, A. A. and Bon, A. T., 2018. The impact of green human resource
management and green supply chain management practices on sustainable performance:
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