ICON College, BTEC HND HRM Report: Chocolate Graphics Case Study

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This report provides a comprehensive analysis of the Human Resource Management (HRM) practices at Chocolate Graphics Ltd, a UK-based chocolate gift company. The report begins with an introduction to HRM, emphasizing its role in achieving business objectives, and then delves into the specific context of Chocolate Graphics. It examines the purpose and scope of HRM in terms of resourcing, talent acquisition, and skill development, outlining the company's need for effective HRM to improve employee retention and overall performance. The report explores the core functions of HRM, including planning, resourcing, development, training, reward systems, and performance management, and analyzes the current challenges faced by the company, such as scaling issues, high turnover, and ineffective selection processes. It also discusses the responsibilities and roles of an HR officer within the company. Furthermore, the report evaluates the strengths and weaknesses of the company's recruitment and selection methods, including the use of assessments and interviews, and suggests potential improvements. The report also touches on the importance of employee relations and the impact of HRM decisions on the company's workforce. Finally, the report includes a practical application of HRM practices, such as person specifications, advertising methods, and interview questions, providing a well-rounded overview of HRM in a real-world business setting.
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ICON College of Technology and Management
Faculty of Business and Management Studies

BTEC HND in Business

Human Resource Management

Tutor:
Dr Aparna Venkatesan
Submitted by:

Full Name: CATALIN CRISTIAN VLAD

ID No:
17659
Session: September 2020
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Contents
Introduction
..................................................................................................................................... 3
LO1 Explain the purpose and scope of Human Resource Management in terms of resourcing
in your chosen organisation with talent and skills appropriate to fulfil business objectives. ...... 3

Human resource functions
......................................................................................................... 4
Responsibilities and role
............................................................................................................ 7
The weaknesses and strengths of different approaches to selection and recruitment ........... 8

Potential improvements ............................................................................................................ 10

LO2 Evaluate the effectiveness of the key elements of Human Resource Management in an
organisation .................................................................................................................................. 10

Apprenticeship and graduate preparing plans ........................................................................ 11

Formative chances in a perpetual occupation job .................................................................. 12

Adaptable working practices .................................................................................................... 12

Analysis of the importance of the connections between the company's staff regarding the
influence of the decisions taken by HRM ................................................................................ 14

LO3 Analyse internal and external factors that affect Human Resource Management decision
making, including employment legislation ................................................................................... 15

LO4 Apply Human Resource Management practices in a work-related context. ..................... 17

Person specification.................................................................................................................. 17

Appropriate mode for putting the ad ........................................................................................ 19

Advantages and drawbacks of the previous methods ............................................................ 19

Interview question ..................................................................................................................... 20

Conclusion .................................................................................................................................... 21

References.................................................................................................................................... 22
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Introduction
According to Prahalad and Hamel (1994), human resource management is a useful
administrative function in the entire business industry, aiming to achieve objectives efficiently.
The executive function gives efficiency and value to the company.

Managing specific issues and keeping up an association's presentation is crucial for human
resource management to asset the board subsequently keeping up a moral work culture and
climate. Organisations are putting resources into this office to create systems that can meet
their development and smooth working, for a more significant extension on the lookout.
Improving item quality, limiting creation costs, accomplishing consumer loyalty are the critical
choices taken and kept up inside the Human Resources Department.

The purpose of this report is to recognise and analyze the principles and functions of the Human
Resources Department applied in the company we have chosen, Chocolate Graphics Ltd
(
https://www.chocolategraphics.co.uk/) and the impact which it has regarding the maintenance
and development of the company. The personnel performances, the influence and needs they
have within the company, will be analyzed, and recommendations will also be presented to
develop and improve its quality and services.

LO1 Explain the purpose and scope of Human Resource Management in terms of
resourcing in your chosen organisation with talent and skills appropriate to fulfil
business objectives.

Chocolate Graphics Limited is a fast-growing company based in Lincolnshire that offers
chocolate-based gifts and personalised services in the United Kingdom. The company includes
a chocolate production team, a finance and advertising group and a packaging and distribution
section. Also, a small crew of workers arranges and creates orders for specialized gifts. The
company owner is an experienced confectioner, who, while excelling in developing innovative
chocolate flavours and inspired designs, has no experience in hiring a developing workforce.
As the business grew, the workforce's turnover improved and the long-term feedback from
consumers indicated that the pleasure of some articles was no longer as excessive as it was in
the past.
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Chocolate Graphics Ltd needs good human resource management to increase employee
retention rates, as they are more likely to resign if they are unable to work. It can significantly
improve the overall performance at work and employees' happiness towards the skills and
personalities needed at work. The company must acquire the necessary talents in different
departments to conduct business operations; in this case, chocolate's design and production
efficiently (Taylor and Armstrong, 2014). It also means a higher staff ratio, lower recruitment
costs and education, thus increasing investment return and achieving competitive benefits.

Human resource functions

Planning function

In the company mentioned above, human resources have the primary function to plan
operations and business resources. The total time and cost to design and prepare products can
be reduced, and performance can be increased. Strategic growth and job executions are
essential to management.

By doing a proper job analysis, HRM can create competitive advantages and create effective
employment because it helps employers choose people's rights with the necessary knowledge,
skills, and abilities. Design and specify the employee's requirements, for example, personal,
social or technological, depending on the organisation. A good job design is one of the most
important strategies used to increase performance, employee involvement, and they will strive
to give their best to make the company more successful.

Resourcing

Selection and recruitment are essential in this type of business because it reaches a useful
number of workers and their abilities to achieve competitive advantage. Chocolate Graphics
Ltd will have skills and qualified resources in the design department to create products and
packaging design. (Gold and Bratton, 2017).

Development and training

It is the responsibility of the human resources department to instruct the selected applicant for
the anticipated consequences. In this position, for Chocolate Graphics, several instructions are
provided to start collaborating with business activities. Staff members can discover and work
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on the required skills, for example, how to use machines and how to check product ingredients.
Also, the development of existing workers is needed to raise their awareness and gain them in
an advanced position to operate in their place.

Reward

Human resources must focus on the motivation and positivity of the employees of the specified
enterprise and motivate them by offering distinct categories of rewards, such as the present
recognition reward for the best worker of the month or year. Another useful bonus is praise,
because when they are evaluated, their productivity increases, occasionally the power of
satisfaction is also more valuable than monetary recognition. Besides offering discounts for
separate units, such as subscriptions to health clubs or theatre tickets, the company's product
deductions increase dedication to the company. Clear measures and rewards are meant to
recognize the feature - alms for the profitability of the business and provide advice to guide the
performance of culture in the workplace (McEvoy and Buller, 2012)

Management performance

Human resources must manage the quality and performance of staff to ensure the company's
objectives are met. It is essential to establish rewards and determine development and training
needs. Performance management is performed to ensure the execution of operations.

Staff relations

The company is facing difficulties in retaining staff due to the lack of human resources
management. (Taylor and Armstrong, 2014)

The company's administration must establish effective relationships with the chocolate
production and design department staff so that they are encouraged to help the business
development through their performance. Effective communication between employers and
company staff is essential for staff to be dedicated and loyal to the company. Structuring formal
meetings outside the workplace and communicating problems is a perfect strategy to create a
team between employees. Praising staff increases collaboration and self-esteem.
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HRM functions
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Current problems

The company is a medium-sized business which is halfway worked by the proprietor.
Consequently, the industry has even augment structure to control the exercises. The company
is confronting following issues in which human resources can uphold:

Lacking scaling: The association is expanding; however, the proprietor has no information to
deal with the staffs. Subsequently, human resources managers need to characterize the job
and duties and deal with a human resource with business productivity.

Higher turnover: Due to helpless control of the representative's advantages and fulfillments,
turnover is high. Human resource is needed to break down the representatives' requests and
needs at the working environment to build worker maintenance (Marchington, 2016).

Incorrect selection processes: Improper composed appraisal and meeting measure has
moral issues. Human resource is needed to normalize the meeting cycle with formal
correspondence so that necessary abilities and up-and-comers can be chosen with a legitimate
investigation of their capacities.
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Compromising quality: Some of the items are grumbled as low quality, so the company needs
human resource to deal with the nature of the items and increment the control on the person's
obligation at the work environment.

Responsibilities and role

As a human resource officer inside Chocolate Graphics company, it is fundamental to break
down the enlistment cycle by offering all the essential help for the following representatives so
the business objectives and goals will be changed into techniques. One of the Human Resource
Officer's early-stage jobs is to be the representative promoter by tuning in and attempting to get
them. He likewise needs to oversee and create human resources, to set up the representatives
to be fruitful and thrive later on.

He likewise needs to take an interest during the time spent occupation investigation and plan
the accessible resources to achieve the work. For instance, new resources must be employed
to finish the business objectives and goals, while existing can be improved through preparing
and advancement (Buller and McEvoy, 2012). It is the risk of a human resource officer to deal
with the resources, plan the methodologies, normalize the cycle, build up execution the board,
decide reward plots and oversee moral and lawful clashes at the working environment.

The Human Resource Officer should design the procedures to achieve the organization's main
goal and vision working together with administrators, breaking down the business viewpoints.

A utilitarian master's job is likewise ascribed to similar Human Resources Officer since he plans
the enrollment cycle, the prize frameworks and works measure.

The initiative is additionally one of the significant jobs. It should be a joint effort between different
capacities for guaranteeing the corporate administration.
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Role of HR Officer
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The weaknesses and strengths of different approaches to selection and recruitment

The company requires that the applicants finish an appraisal assessment in English and Maths
with the half passing rate. It is intricate to deal with the trust and the decency in the enrollment
and determination measure since specific individuals are experts in tackling their work;
however, not are generally excellent in numbers. Not breezing through the assessment doesn't
imply that the candidates don't have the correct abilities to deliver the chocolate and the high
rate for this situation is an impediment. Likewise, this pass rate has an enormous number of
the applicants those are profit for choice through meeting measure. Helpless pass rate with
shut stamping has issued for the association to deal with the fairness (Brewster, 2017).
Notwithstanding, a nominal pass rate helps sift through a large portion of the up-and-comers
and streamline the meeting interview.

The upsides of this determination strategy are that the organization won't enroll only skillful.
Great instructors get excellent ready chocolate yet also savvy and receptive individuals who
may concoct new thoughts, with further plans. Will likewise have the option to learn all the more
successfully how to work the machines and all the hardware they require the workplace. The
working environment is too significant, so choosing smart individuals implies that the partners'
disposition will be more aware, and the operating cycle will run efficiently.
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Concerning the meeting interview, having a casual talk is a preferred position since that way to
speak with customer face to face and look at the abilities and capacities. It has benefits that the
company can screen the applicant and comprehend the conclusions and aptitudes all the more
plainly. Be that as it may, it needs exact and compact correspondence. Then again, the quality
and consistency are absent in meeting the company's interview, which further prompts the
predisposition and correspondence issues.

The company can utilize the following different ways to deal with improve the choice and
enlistment measure, which is more situated to the necessary aptitudes and abilities in up-and-
comers:

Psychometric tests:

This sort of test center around the aptitudes and experience of the competitor. Alongside
information, character, capacity, perspectives and instructive accomplishments. The test
additionally incorporates survey and judgment capacities. It has advantages to examine the
competitor from 360 degrees to meet the business necessities while it also expects polished
skill to lean toward such tests and break down them (Townley, 2014)

Components of psychometric tests

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Work test: It intends to test the applicant through proper working. For instance, up-and-comers
needed in a plan can show their abilities on PC to get ready bundle plans. Merchants
additionally can offer their functional, hands-on circulation activities to introduce their abilities.
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Organized meeting: The company can deal with the board with high preparing to plan and pose
conventional inquiries to the up-and-comers (Steane and Kramar, 2012). Additionally, an
organized meeting has many interviewees that can be examined for various aptitudes and
hierarchical necessities.

Potential improvements

Present interview meeting can be made more formal with legitimate preparing to the meeting
board individuals. Their character attributes and capability to sort out and deal with the
conference can be tried. Likewise, talk with interviews can be coordinated with organized
inquiries from different ranges of abilities and up-and-comer can be set apart for each
segment's execution. Again, the company can give the applicants general rules when they are
not chosen to deal with dependability and viable relations (Townley, 2014). Likewise, the math
and English test appraisal's passing pace can be diminished to 30% so the jobless individuals
would not be terrified to go after a job realizing that their capacities are not all that high. Because
perhaps they have not been decidedly ready in those two subjects. However, they did well when
they have contemplated the gastronomic or another related capability course. By lessening it,
there is the likelihood that the number of candidates will increment.

Another issue is identified in the trial time frame. This region should also be dissected because
it is too long, and individuals don't consent to work for such countless months accepting less
compensation. It ought to be abbreviated from 6 to 4 months to urge the future representatives
to apply and put forth a valiant effort to be employed for the perpetual occupation job.

LO2 Evaluate the effectiveness of the critical elements of Human Resource
Management in an organisation

Human resource management of Chocolate Graphics energises the representatives' individual
and expert development through a scope of the advantages and rewards. The authoritative
administration has centred around the different plans and practices which can bring the quality
staff at a work environment and hold them for persistent backings and administrations. Human
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resource utilizes flexible working hours, inspirations and open positions to upgrade the
company's interest to engage the enlistment and determination measure.

Apprenticeship and graduate preparing plans

The program is offered to the understudies with age 16-24 and seeking after graduation. Such
projects are given to the understudies and pass out alumni so they can build up their aptitudes
and capacities, comprehend the hierarchical prerequisites and experience the items and
administrations (Stredwick, 2013)

It is also needed to build up the comprehension with the association's tasks so they can build
up their advantage and meet all requirements for the profession openings. Such projects assist
the representative with learning and development with a few benefits from the association. On
the opposite side, the association can accomplish imaginative thoughts and practices at the
working environment and meet the business objectives. Likewise, it assists with diminishing the
business tasks' expense through the student representatives and engaging the marking among
them to advertise the items and administrations.

Chocolate Graphics way of life is one of their fundamental components which prompts an
enormous achievement. The organization consistently chips away at making the workplace,
most importantly comprehensive, fulfilling and different. This procedure empowers the workers
to create plenty of administrations and items that help others learn more box the advanced
computerized innovation. By offering preparing and improvement, the early referenced
organization energizes and upholds the representatives from everywhere the world not to mess
up their opportunity to learn at any stage, by utilizing their learning style, the appropriate time
and spot for them.

The preparation plans have likewise a few advantages, for example, various kinds of
configurations, for instance, on the web, in the study hall, recordings, webcasts preparing and
so forth. Another chance for the representative is to instructing association with the chiefs,
which will prompt a lifelong turn of events. Hands-on stretch is another profession advantage
since they upgrade the labourers.
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Formative chances in a perpetual occupation job
When the worker is perpetual at work, the representative gets the advantages of medical
coverage and registration, can design the future with most high security and deal with the work-
life balance through own methods of working at the working environment. Another advantage
is that every individual is essential, and their thoughts check. The organization offers
independence to everybody. They don't affect the debilitate individuals and the remainder of
the workers. They get the opportunity to take a stab at something new and remarkable, which
may have sway all in all word. They advance the human-made brainpower, which prompts help
these days society. Likewise, adaptable working timetable, occasions and liberal get-away are
given to representatives (Factory, 2018). Family and training backing and extraordinary limits
on the administrations and items are essential for the worker's prize.

Likewise, the organization gives a sound way of life by providing the representatives the
admittance to an exercise centre straightforwardly inside the workplace. They offer
extraordinary limits for the administrations and items so the labourers can appreciate the most
loved things by setting aside cash. They can spend on a little break, since this is another bit of
leeway to remove time for individual interests, outside of work.

Family is a significant incentive for Chocolate Graphics, so they care about the individuals that
worker love, for instance, unexperienced parents or other family guardians leave.

If somebody wants to proceed with his schooling, the organization underpins them by giving
extra help with the vital resources and subjects. Additionally, chipping in is another advantage
to the workers, on the off chance that they need to offer more to the worldwide projects, by
sharing their experience and backing.

Adaptable working practices

The advantages of the adaptable working practices are that workers can meet the family needs,
life duties and individual commitments adequately close to the work. It likewise saves driving
occasions and the expense on the fuel for the unique objectives and targets. It lessens the
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